how to excel in today’s competitive and crowded ...€¦ · 1 jobvite.com 65% recruiters...
TRANSCRIPT
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How to Excel in Today’s
Competitive and
Crowded Recruitment
Environment
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@joaniecourtney
Joanie Courtney SVP Global Market Insights,
Monster
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HOW TO MAKE SENSE
OF THE TRENDS AND
DATA?
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temporary
assignment
LABOR participation
HELP
WANTED GIG
SKILL
FREELANCE
WAGES
Work/Life BALANCE
$
EC
ON
OM
Y
MILLENNIALS
BABY BOOMERS
shor tage
S T E M ∑
JOB creation
NOW HIRING
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CURRENT EMPLOYMENT SITUATION:
OCTOBER 2015
PRIVATE SECTOR
TOTAL NON-FARM PAYROLL
+268,000
GOVERNMENT
+3,000
+271,000
UNEMPLOYMENT
RATE
5.0%
Leisure/hospitality +41K
Healthcare +57K
Professional/ business services +78K
Retail +44K
Construction +31K
Manufacturing -4K
TEMPORARY
HELP
+24,500
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CURRENT
EMPLOYMENT
SITUATION
5.5M available jobs
7.9M
unemployed people in the U.S.
+1.5% GDP IN
Q3 2015
labor
participation rate 62.4%
$
157M in the US workforce
October
2015
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Employers Seek Austin
7
Source: Wanted Technologies Note: Index = 100 as of September 2011
Available jobs at an all-time high
since March 2015
Job growth is up 15% year-over-
year in September 2015
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Industry Overview for Austin, TX
Industry % Total Aug 15-Sep 15
Change Sep 14-Sep 15
Change
Government 18% +3.1% +1.2%
Trade, Transportation & Utilities 17% +0.1% +2.4%
Professional & Business Services 17% +0.6% +6.7%
Leisure & Hospitality 12% -0.5% +4.4%
Education & Health Services 12% -0.3% +4.4%
Manufacturing 6% -1.2% -0.7%
Financial Activities 6% -1.8% +2.5%
Mining & Construction 6% +0.4% +1.5%
All Other 6% -0.6% +3.2%
Total Employment 100% +0.4% +3.2%
8 Source: Bureau of Labor Statistics Note: Austin figures are not seasonally adjusted
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Unemployment Rates Continue To Drop
0%2%4%6%8%
10%
Sep-1
2
Nov-1
2
Jan-1
3
Mar-
13
May-1
3
Jul-13
Sep-1
3
Nov-1
3
Jan-1
4
Mar-
14
May-1
4
Jul-14
Sep-1
4
Nov-1
4
Jan-1
5
Mar-
15
May-1
5
Jul-15
Sep-1
5
Austin, TX vs National Unemployment Rate, %
National Austin, TX
9
5.0%
Source: Bureau of Labor Statistics Note: Austin figures are not seasonally adjusted while Texas and national figures are seasonally adjusted
3.3% 0%2%4%6%8%
10%
Sep-1
2
Nov-1
2
Jan-1
3
Mar-
13
May-1
3
Jul-13
Sep-1
3
Nov-1
3
Jan-1
4
Mar-
14
May-1
4
Jul-14
Sep-1
4
Nov-1
4
Jan-1
5
Mar-
15
May-1
5
Jul-15
Sep-1
5
Texas vs National Unemployment Rate, %
National Texas
5.0%
4.2%
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2.5% YoY
WAGE
GROWTH
FLAT
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TOP 10 OCCUPATIONS FOR JOBS
Source: Wanted Analytics and Monster Internal Data
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THE POWER SHIFT IN
RECRUITMENT
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BUILDING A STRONG TALENT BRAND
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16
Talent Brand
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Rising Importance Of Employer Branding
17 Source: https://hbr.org/2015/05/ceos-need-to-pay-attention-to-employer-branding
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18
Power of a Strong Talent Brand on Social “I Hear It’s a Great Place to Work!”
Source: 1. fastcompany.com, 2013; 2. CR Magazine, 2014
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Most Companies Increasing Their Investment in Employment Branding
19 Source: Jobvite’s 2015 Recruiter Nation Survey
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20
Benefits of a Strong Talent Brand
Source: 1) workforce.com, 2013; 2) Career Moves, 2014
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© 2014 MONSTER WORLDWIDE
SAID THE JOB DESCRIPTION WAS THE
MOST USEFUL EMPLOYMENT CONTENT 7 7%
2014 Candidate Experience Awards Survey
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SOCAIL MEDIA IS A
DOMINANT FACTOR
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1 Jobvite.com
65%
Recruiters currently using
Facebook during their
recruiting process1
73%
Recruiters planning to invest
more in social recruiting1
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Source: Monster Loyalty Survey, November 2014; Note: Surveyed representative sample of adults who work full-time.
SOCIAL MEDIA JOB SEARCH
52%
Occasionally review job
listings on social media sites for
potential employment opportunities
53%
Occasionally network on social
media sites for potential
employment opportunities
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Source: Monster Loyalty Survey, November 2014; Note: Surveyed representative sample of adults who work full-time.
WOULD CONSIDER AN OPPORTUNITY FROM…
24%
29%
41%
44%
46%
46%
49%
50%
54%
65%
Job Seekers Building
Trust In Social Media
24%
29%
41%
44%
46%
46%
49%
50%
54%
65% Friend or relative
Call from a job recruiter
Job ad on a job board/site
Company-sponsored social
event
Industry publication that lists new jobs
Trade show or industry conference
Job ad on LinkedIn
Email offering a job description
Job ad on Facebook
Job ad on Twitter
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JOB SEEKING IS A 24/7 ACTIVITY
1 Glassdoor Survey, 2014 2 Monster Internal Data 2015
of candidates are likely to use
social media in their job search1 79%
70% of candidates are using their
mobile device to find jobs2
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Twitter has nearly 315M+ monthly active users
500M tweets per day
On average, over 60K jobs are tweeted each day
35M mentions of “Job Search” related keywords
80% of users access Twitter on mobile
Drive engagement with a targeted audience
Reaches diverse audience; millennials, business
leaders, influencers
Source: Monster Internal Data, 2015; Twitter, 2015
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Employer Branding Tips
Know your corporate brand and
culture
Get senior management
involved
Focus on your current employees
Invest in a strong career
site
Leverage social media
Measure your employer
brand
28
Source: https://hbr.org/2015/05/ceos-need-to-pay-attention-to-employer-branding; *Universum surveyed 2,000 senior executives in 18 countries from October to December 2014
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Ways To Measure And Build An Employer Brand
29 Source: Brandemix’s Employer Branding Survey 2015
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What’s Next?
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ON DEMAND ECONOMY
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ON DEMAND ECONOMY
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Workers on Tap?
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McKinsey Global Institute Intuit study
people who are inactive or part-time could work
additional hours through freelance platforms 200 million
on-demand labor force 3.2 million 7.6 million
by 2020
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EMPLOYERS
EMPLOYEES
Benefits and insurance?
Jobs for blue to white collar
FLEXIBLE But what
about
down time? JOB
SECURITY?
Wages that are
driven down by
supply/demand?
REQUIRED SCALE?
Minimize salary,
insurance and
benefit costs
INCREASING REGULATIONS?
Hire specific skills
when needed
But what about
employee
consistency and
commitment? SCHEDULE
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ROBOTS AND AUTOMATION
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The Wall Street Journal, “Meet the New Generation Robots for Manufacturing,” February 2015.
ROBOT DENSITY
30
152
282
323
437
Industrial robots per 10,000
manufacturing employees
South Korea
Japan
Germany
U.S.
China
Auto parts
35%
Auto
29%
Food
Life
sciences
6%
Other
Metals
29% Robot orders in the U.S.
in 2014 by industry
Semi-
conductors
Plastics/
rubber
AT WORK IN AMERICA
The Wall Street Journal, “Meet the New Generation Robots for Manufacturing,” February 2015.
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16% OF U.S. JOBS COULD BE
AUTOMATED BY 2025
Forrester Research, 8/2015.
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GENERATIONS IN THE WORKPLACE
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Source: Bureau of Labor Statistics Employment Projections
2005 31%
21%
45%
38%
22%
36%
2010 45%
23%
25%
2015
Millennials
Generation X
Baby Boomers
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GENERATION Z 80 MILLION
US Census
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HOW TO MAKE SENSE
OF THE TRENDS AND
DATA?
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“Choose a job you love, and you will
never have to work a day in your life.”
— Confucius
43
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THANK YOU
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