how to feed your content beast - finding content for blogs, social media, etc
DESCRIPTION
Great content gets you more customers. Discover how to get business-building content easily for your blogs and social media channels. Learn how build a content strategy, create an editorial calendar, find great topics and locate multiple content sources and partners.TRANSCRIPT
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Developing Content How To Feed the Content Beast
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Developing Content is Hard!The Content Beast is ALWAYS Hungry
You need to feed content through many channels:
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Develop Your Content Goals
Your Value-Offered KeywordsYour Value-Offered Keywords
Popular KeywordsPopular Keywords
Used by YourUsed by YourProspectsProspects
Low Low Keyword CompetitionKeyword Competition
Your Sweet SpotYour Sweet Spot
Tie your content goals to your business goals
Identify your “sweet spot”
What actions do you want visitors to take?
What content topics lead to those actions?
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Determine Your Best Content TopicsLook to Google’s Tools for Content Ideas
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Use a Blog as Your Content Hub
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Blog Content Production Tips Set a Production Schedule Matching Resources
Post Two Times / Week Use a Mix of Major Value Posts (MVPs) and
Smaller Useful Posts (SUPs)
MVPs 500 to 900 words, SEO-keyword driven
SUPs less than 400 words
Set an Editorial Calendar
Create a Content Idea Ecosystem
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Create an Editorial Calendar
Publishing Date
Author Title KeywordTag
Summary Content Type
Category CTA URL Results
Proposed
Completed
When using
other writers
Guides your writing
Brief synopsis to help you track
MVP or SUP .. defines
time req.
From your Blog
What response do you want?
Tie to GA
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Four Ways to Get Content Write/Repurpose
Original Content Hire a Writer Co-create Content Curate Content Written
By Others
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Generating Content Ideas
For SUPs, write about:1. Your reviews of niche
product or industry book2. Your opinion on a post
(in a top industry blog)
3. Your view of top industry stories for the week
4. Answers to common question
5. Your opinion on current events
For MVPs, write about:1. How to solve
(major industry problem)
2. How to (niche issue)
3. Best practices(for key issue)
4. Your interview of top industry leaders
5. Top tips(best 10 ways to)
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Content Idea Ecosystem
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With a System in Place
You have finally tamed the beast!
Analyze Results and Repeat the BestAnalyze Results and Repeat the Best
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Thank YouOur team can help you with:Our team can help you with:Keyword ResearchKeyword ResearchBlog StrategiesBlog StrategiesEditorial CalendarsEditorial CalendarsSetting Up Editorial EcosystemsSetting Up Editorial Ecosystems
ContactContactKathryn McGeehanKathryn McGeehan
Email: Email: Kathryn at marketwise dot netKathryn at marketwise dot net
Market Wise Inc.Market Wise Inc.Getting Top Results for Clients Since 1998Getting Top Results for Clients Since 1998Search * Social * Content + *Email StrategiesSearch * Social * Content + *Email Strategies