how-to: find & launch products that sell instantly
DESCRIPTION
The paradigm has changed. As an entrepreneur, "your job is no longer to go find more customers for your product, but to go find more products for your customers." (~Seth Godin). Join us for a discussion on this mindset shift, where it came from and why it's critical to the future of your business.TRANSCRIPT
![Page 1: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/1.jpg)
HOW-TO: FIND & LAUNCH PRODUCTS
THAT SELL INSTANTLYA Simple System for Nimble Entrepreneurs
+Chris Mohritz | [email protected]
![Page 2: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/2.jpg)
OUR JOURNEY
Find Traffic Source
Find Opportunity
Research Features
Find Reference Website
Define Requirements
Find Supplier
Find Website Design
Ship It
Customer
![Page 3: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/3.jpg)
CONTEXT
● Will use physical products for examples● But these principles apply to physical
products, digital products, services, etc.● As I walk through this, put your
circumstances into the example
![Page 4: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/4.jpg)
HOW IS IT USUALLY DONE?
The Status Quo
![Page 5: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/5.jpg)
MAINSTREAM THINKING
● Start with an idea● Create or source the product● Then find a customer● Most startup methodologies teach this
process
Idea Supplier Product Customer
![Page 6: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/6.jpg)
THE PROBLEM
● Getting traffic/customers is the hardest part
● World has become extremely noisy: difficult & expensive to get adequate attention from customers
● World has lowered attention span: difficult & expensive to hold attention (and educate them on your product’s merits)
● Risky: significant investments required before answering “will they buy?”
![Page 7: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/7.jpg)
THERE’S AN EASIER WAY
● Find something they’re already buying, and give them a better version
● Always start with the traffic ● Plenty of well-established marketplaces
(amazon, etc.)● Marketplaces are ready-made traffic
Customer Product SupplierOpportunity
![Page 8: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/8.jpg)
PERSPECTIVE MATTERS
"Don't find customers for your products,find products for your customers."
~ Seth Godin
![Page 9: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/9.jpg)
IS THERE AN EASIER WAY?
Challenging the Status Quo
![Page 10: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/10.jpg)
FIND AN EXISTING TRAFFIC SOURCE
Find Traffic Source
Find Opportunity
Research Features
Find Reference Website
Define Requirements
Find Supplier
Find Website Design
Ship It
Customer
![Page 11: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/11.jpg)
TAP INTO EXISTING TRAFFIC
● Can be your existing customer base or 3rd party (marketplaces)
● amazon.com● ebay.com● etsy.com● envatomarketplaces.com● etc.
![Page 12: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/12.jpg)
FIND AN OPPORTUNITY
Find Traffic Source
Find Opportunity
Research Features
Find Reference Website
Define Requirements
Find Supplier
Find Website Design
Ship It
Customer
![Page 13: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/13.jpg)
FIND A STARTING POINT
Pick a product that’s already selling well...● Avoid brand-driven products● Can you improve on the incumbent’s
quality?● Can you provide a better (overall)
experience than the incumbent?
![Page 14: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/14.jpg)
RESEARCH FEATURES
Find Traffic Source
Find Opportunity
Research Features
Find Reference Website
Define Requirements
Find Supplier
Find Website Design
Ship It
Customer
![Page 15: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/15.jpg)
DO YOUR HOMEWORK
Read existing (seller & blog) reviews...● Get into your customers mind ● What unique language is used?● What features do they value? dislike? etc.● How do they use the product?● Find competitors’ strengths & weaknesses● Use it to create your FAQs● Use it to create your marketing copy● Use it to define product image scenarios
![Page 16: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/16.jpg)
FIND A REFERENCE BRAND
Find Traffic Source
Find Opportunity
Research Features
Find Reference Website
Define Requirements
Find Supplier
Find Website Design
Ship It
Customer
![Page 17: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/17.jpg)
SPEAK THE CORRECT LANGUAGE
Find website your target already audiences uses (product or blog)...● What (type & specific) words are used? ● Headline ideas● Bullet point ideas● Find other places your audience hangs out
at (future advertising)
![Page 18: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/18.jpg)
DEFINE PRODUCT REQUIREMENTS
Find Traffic Source
Find Opportunity
Research Features
Find Reference Website
Define Requirements
Find Supplier
Find Website Design
Ship It
Customer
![Page 19: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/19.jpg)
THE MUST-HAVES
Capture a list of required features & talking points based on reviews research...● Goal: Minimum Lovable Product● Match incumbent's current quality● Fulfill as many review “wants” as feasible
○ Can be product attributes, or○ Marketing talking points
![Page 20: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/20.jpg)
PLANNING
Improve upon the incumbent…● Product’s overall experience (unboxing,
freebies, education, etc.)● Product quality (better materials,
innovation, etc.)
![Page 21: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/21.jpg)
FIND A SUPPLIER
Find Traffic Source
Find Opportunity
Research Features
Find Reference Website
Define Requirements
Find Supplier
Find Website Design
Ship It
Customer
![Page 22: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/22.jpg)
PLENTY OF SOURCING OPTIONS
● Find supplier after fine-tuning product requirements
● alibaba.com● aliexpress.com ● dhgate.com● thomasnet.com● commissionjunction.com (affiliate links)
![Page 23: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/23.jpg)
FIND A WEBSITE DESIGN
Find Traffic Source
Find Opportunity
Research Features
Find Reference Website
Define Requirements
Find Supplier
Find Website Design
Ship It
Customer
![Page 24: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/24.jpg)
START WITH A TEMPLATE
● Simple landing page to start● themeforest.net● Fill with stock images of similar product
(temporarily)● shutterstock.com
![Page 25: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/25.jpg)
SHIP IT
Find Traffic Source
Find Opportunity
Research Features
Find Reference Website
Define Requirements
Find Supplier
Find Website Design
Ship It
Customer
![Page 26: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/26.jpg)
CLOSE THE DEAL
● Craft your product/brand story from reviews research & reference brand data
● Product live (on marketplace)● Website live● Customer support live● Promote it (next session)
![Page 27: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/27.jpg)
SHIP IT - A GUIDE
● sethgodin.typepad.com/files/theshipitjournal.pdf
![Page 28: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/28.jpg)
DON’T STOP!
● Find another product for same customer○ Prefer complimentary products, cross-promotable
● Expand sales channels (more marketplaces)
● Create internal store (ecommerce site, etc.)
● Build a brand
![Page 29: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/29.jpg)
ADDITIONAL TIPS
● Focus on one product a a time, go deep (most people go wide and too shallow)
● If stuck, pick a product you assume will fail○ Fail elegantly: pick a product that maximizes
learning & minimizes loss● Always cross-promote your products when
you have more than one serving the same customer base
![Page 30: HOW-TO: Find & Launch Products That Sell Instantly](https://reader034.vdocuments.net/reader034/viewer/2022051815/53e9fea78d7f7289708b4f94/html5/thumbnails/30.jpg)
SUMMARY
Find Traffic Source
Find Opportunity
Research Features
Find Reference Website
Define Requirements
Find Supplier
Find Website Design
Ship It
Customer
Start Here
Focus Here
Get Here