How to get massive traffic / traction ?

* and how to keep it going?

ONLY RULENO BULLSHIT

Oguz Serdar

Oguz Serdar• Limk made 6-fig. ad revenue (almost $150k in 2 years)

with the previous product.

• Individually launched 2 local soccer related communities until the age of 18, which reached over 400k users, and generated $50k in revenue from scratch.

• Made almost $100k from affiliate marketing, mostly doing arbitrage.

• 6000 alpha users %60 monthly retention.

zz

If you build it,

They WON’T COME !at least she won’t.

Listen to Dave McClure

Growth Hacking?These techniques have been

around like 10 years.

How to get a user onboard?• BE REALLY AWESOME

Then the chances are you’ll get positive feedback / reactions from rest of the world. Life is good.

Examples: Tony Stark :), Tesla, Fitbit, Nest, Waze, IFTTT, Instagram, Buffer App...

• BE TRUSTWORTHYIf you’re still trying to figure things out, then create a trustworthiness around your brand.

Examples: Aggressive & continuous SEO, create a Social Media fan base, offer exclusive content, write shareable / scientific blog posts around your core concepts, aggressive life cycle emails....

++ anything but “normal”

++ aim for long-tail

SEO is the MOST important one

Because people put trust in Google

How we’re doing at Limk?

Limk Shuffle Aggressive Social Media

Content Distribition

Aggressive SEO

Email Marketing

• Win / win

• More visibility

• Designedto scale withmassive traffic

• FACEBOOK!

• Partnerships

• Experiments

• EdgeRank

• AUTOMATE

• Systematic

• TRIGGERS

• Blog

• Link-building

• Focus on keywords

• Long-tail

• Pyramid

• Life-cycle emails

• Offering exclusivity

• 7-times rule

• Sent from my iPhone!

This post brought +200 signups

* best example: Buffer Blog

This PIN brought +100 signups

* even for marketing purpose, Pinterest is time-consuming.

Once you get those

PRO-TIP: Believe in LOLcats

You’re the king

Pyramid

Your Content

Redistributed Content

YOUThe earlier you start, the better it gets

By focussing on the terms / keywords that you aim for search engines, you can redistribute your content in big platforms such

as Blogspot, Wordpress.com, Tumblr, Twitter etc. by creating new accounts.

Then you can link back to your original product with the targeted keywords that you want to get traffic

for. Keep in mind that it’s a pyramid, and the link building should happen with the same way.

Example: Limk (1) << Sport Channel (2) >< Basketball (3) >< NBA (4) >< Los Angeles

Lakers (5) >< Kobe Bryant (6) >> Limk

Always be link building!

Lifecycle Emails

• After 1k users starts from $150 / Month• A lot of triggers / segments• You can define your own stuff• Great email templates• You can even send mobile notifications

• $50 / Month• A lot of triggers / segments• You can define your own stuff• Nice email templates• Nice email analytics

• Starts from $50 / Month• A lot of triggers / segments• A/B Tests• HTML email templates

Customer.io• A lot of triggers / segments• You can define your own stuff• Great layouts• Nice email analytics• Starts with $75 / Month

MixPanel People Intercom (We use it!) GetVero

“Twitter uses a $6 million per year EC2 cluster to send 200 million individually personalised emails to its users every day.”

How we keep up with our users?

Got them onboard

Welcome them personally

Continuous Triggers

• Session-based• Step-based• Conditions• If Twitter

followers > 50• If Klout >> 40

Evaluating &Grouping Users

• Last seen• Grouping• Define fans• Reward them• Give exclusivity

Time-period-based Emails

• 3 days• If last seen >

5 days• 7 days• If last seen >

10 days• 30 days

Work on ‘Lost’ Users

• If last seen > 3 daysSent what theyhave missed

• > 14 days some exclusivecontent

• > 35 days Twitter Mention :)

Finish

• 7-time rule• Focus on early fans• Loss is OK• Group-based

lifecycle emails• Don’t duplicate

Traction even trumps team & vision when going for The Million Dollar Round.

Ash Fontana - AngelList

Spend your time wisely

PRO-TIP: VCs would love to fuel your growth, so get the traction early on, and work on it!

Don’t forget that 9 times of 10 thatthe Lean Startups are unfundable

“We see Lean Startup methodology being used inappropriately as an excuse to not take sales and marketing seriously,” he said. “Founders tell us that all that matters is product, and sales and market will happen automatically. The ‘if they build it it will come,’” mantra, which he noted is not always an acceptable approach for those looking to grow. Marc Andreessen

thank you!