1. 1. Grwotjh By which I mean Growth
2. 2. What is a growth hacker? A growth hacker is not a replacement for a marketer. A growth hacker is not better than marketer. A growth hacker is just different than a marketer. Every decision that a growth hacker makes is informed by growth. Every strategy, every tactic, and every initiative, is attempted with the aim of growing. Of course, traditional marketers care about growth too, but not to the same extent.
3. 3. data driven..
4. 4. Customer demand is key Customer needs come first. Task number one is to find out if theres any demand for a proposed product or service. "Is it important enough to potential customers that the right product will drive significant numbers of customers to buy or engage with the product?"
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6. 6. And here Marketers need to work more deeply with product teams, know their customers, and get very dirty playing with data and models to inspire new ideas. On the surface that all sounds idyllic but in reality that means change and we all know how much each of us, personally, loves to embrace change we didnt think up!
7. 7. Shoes How do companies get in front of change walk in the customers shoes. "Once companies understand their customers, whats relevant, how they make decisions and how your solution fits into their outcomes, then understanding change and the path through it becomes easy.