We Tell Your Story

www.Varvid.com

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Marketing is the process of communicating the value

of a product or service to customers, for the purpose of selling the product or service.

It is a critical business function for attracting customers.

Source: Wikipedia

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#1 Have Fun Telling Your A Story

HTG doesn’t just tell you about their membership You get to experience it through video.

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#2 Make IT Easy to Understand

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#3Tell The Story With Video

2011 2012

Source: Search Engine Watch

174 MillionUsers

889Minutes per

User

181 MillionUsers

1,304Minutes per

User

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#4Use & Socialize Videos

Interviews

Testimonials

Events

Blogs Emails

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#5Use MDF

(Marketing Development Funds)

Varvid EventCoordinator$

Cisco(Sponsors Event)

• Varvid introduced event coordinator to Cisco

• Cisco and its Partner(s) get featured

• Cisco provides funding for Partner and Varvid using MDF

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#6Measure Viewer Engagement

WhoWhen

WhereHow many videosStopped watching

Skipped aheadInteresting!

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#7Measure ROI Trail

ROI% = revenue – cost / cost

Touches All the eyeballs that are exposed to your marketing - page views, likes, follows, video views, advertising, social ads, attendees

Lead ConversionHow many people looked at your marketing and self identified themselves as interested? NOT clicks, but filled out a short form

Client ConversionOf the Qualified Leads, how many can your team convert into Clients?

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Marketing Staff are the people responsible for

communicating the value of a product or service to customers, for the purpose of selling the product or service.

• Own the brand• Envision campaign strategy• Provide creative design• Write great copy• Integrate technology (social media, SEO, CRM, web forms) • Manage the process

These roles are critical for delivering on marketing objectives so the sales team can close business.

www.Varvid.com

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