how to lean
TRANSCRIPT
How to LeanIXDA Sydney
Jake Causby@jakecausby
Jason Davey@p1x3lman
THINK
MAKE
CHECK
Yeah yeah, we get it but how?Give me something I can work with!
Three tools we use
1. Lean Canvas
2. Value Proposition Canvas
3. Hypothesis Validation Board
@jakecausby @p1x3lman
Introducing...
THE PTAPersonal TransportationAssistant
(not an actual product and we do not own this image, source unknown)
Lean Canvas
Value proposition
Customer segment
“Startups operate under conditions of extreme uncertainty.”– Eric Ries
Value proposition Customer segment
Travellers need a way to get to their terminal gate - relaxed & ready to fly
21 34
5
67
8
9
Non-Frequest Travellers that have a higher degree of stress at the airport
Optimise your airport time for maximum enjoyment and never arrive at your gate late
@jakecausby @p1x3lman
Value Proposition CanvasStart with what you know. Don’t be afraid to guess, but point out assumptions
Airport boredom
Arrive at gate on timeTime at the
bar
“Drive thru” margaritas
Autonomous segway that takes you to your gate
Value proposition Customer segment
Meet new people
@jakecausby @p1x3lman
@jakecausby @p1x3lman
Hypothesis Test Cards
TEST CARD
We believe: Air travellers are concerned about getting to the gate on time
To verify that: We will set up an Autonomous Segway stand next to the check-in counter, using visuals and signage to entice air travellers to take up the service
Measure: Percentage of travellers that enquire about the service
We are right if: More than 20% of travellers are satisfied
LEARNING CARD
We believed:
We observed:
From that, we learned that:
Therefore we will:
@jakecausby @p1x3lman
@jakecausby @p1x3lman
Learnings
VALIDATED
Great! We’re on our way
Now we know there’s an appetite for our idea
Time to explore different ways to execute the idea
INVALIDATED
Not FAIL: First Attempt In Learning
What did we learn? Make sure everyone on the team learns
How does this affect your VPC and Lean Canvas?
Document what you’ve learnt, regardless
@jakecausby @p1x3lman
Double Diamond
you are here
But isn’t this a little waterfallish?
@jakecausby @p1x3lman
Parallel Diamonds
@jakecausby @p1x3lman
Things you can do, starting tomorrow
Look for, and highlight, assumptions
“That’s an assumption”
“We believe”
“We need to validate that”
“How do you know for sure?”
“Are you sure you want to spend $10m on a guess?”
Get more scientific: Measure and record what you’ve validated or invalidated
Shared ownership of backlog: Design, Tech, Biz collaboration
@jakecausby @p1x3lman
Adoption checklist
Find champion users
Get C-level sponsorship
Showcase success
Create a sense of urgency
Make it official
Get outside help
Start simple
Be opportunistic
Invest
Create risk-free spaces for learning and experimentation
Bring the canvas into the DNA of your organisation
Go beyond the ‘low-hanging’ fruits
Make sure you do proper retrospectives. It’s going to take a while to find your rhythm
@jakecausby @p1x3lman
Remember
1. Leaners gonna lean
2. Don’t lean too far, it looks ridiculous
3. Don’t use hyphens incorrectly
Jake Causby@jakecausby
Jason Davey@p1x3lman
Thank you! Any questions?