how to be a lean product ninja

8/9/2019 How to Be a Lean Product Ninja

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Dan OlsenOlsen SolutionsOctober 3, 2013

How to be a

Lean ProductNinja

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TurboTax

TaxCut

Pen and

paper

Prepare

my taxes

File my

taxes

Check my

taxes

Maximizedeductions

Reduceaudit risk

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Save timepreparing taxes

Maximize mytax deductions

Check myreturn

Reduce myaudit risk

Help meprepare taxes

Empowerement/Confidence

Save Time

Save Money

Tax InterviewWizard

Audit Risk Analyzer

Tax ReturnError Checker

Tax DataDownloader

Electronic TaxReturn Filing

Tax DeductionFinder

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Is the site up when I want to use it?

Is the site fast enough?

Does the functionality work?

Does the functionalitymeet my needs?

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Customer’s Perspective What does it mean to us?

Uptime

Page Load Time

Absence of Bugs

Feature Set

Usability & Design

D e c r e a

s i n g

Di s s a t i s f a c t i on

I n c r e a s i n g

S a t i s f a c t i o

n

How easy to use is it?

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40 50 60 70 80 90 100

Satisfaction

I m p o r t a n c e

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Visual

Design

Interaction

Design

Information

Architecture

Conceptual

Design

What mostpeople see

and react to

What goodproduct

peoplethink about

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Handsketch

I n t e r a c t i v i t y

Fidelity

Prototype

StaticWireframe*

Clickable

Wireframe*

Alpha

Mockup

Clickable

Mockup**

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sketch D

e s i g n F i d e l i t y

Effort to Create Artifact

Photoshop

Balsamiq1

2

3

Visual

Designer

Non-designerProduct Person


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How others see your v1 How you see your v1

“How much do you like the

elephant?”

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Progress = absence of

issues & concerns that

customers raised in

prior versions


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ReduceJunk Mail

Find out what

“they” know

about you

MoneySaving

Offers

CompareYourself

to Others

SocialNetworking

MarketingReport

MarketingScore

MarketingProfile

SaveTrees

Shield

Concept Saver

Concept

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5:J#13 5&'46# L:'3 S&31= c:):

Daily Signup Page Yield vs. TimeNew Registered Users divided by Unique Visitors to Signup Page

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

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0

D

a i l y S i g n u p

P a g e Y i e l d

Changed

messaging

Added questions

to signup page

Started requiring

registration

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Succeed

Invite

click-through rate

Conversion

rate

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Fail

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sender

% of userssending

invites

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Users

% of users

who are

active

= 15%= 2.3

= 85%

RegistrationProcess

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