How To Leverage Digital Transformation to Become Global STARS?

Presented by Logan Nathan

Digital Transformation Case Study

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Digital Technology is enabling ordinary individuals to take extraordinary actions and become global stars.

One such story is about Harshini Fernando, who leveraged social, local and mobile platforms to become a globally recognised AirBnB superhost!

(AirBnB is a peer-to-peer hospitality website)

Digital Transformation Case Study

Digital Transformation Case Study

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Harshini realised she was sitting on a goldmine when she listed her place on Airbnb a few years ago.

How did she leverage social, local and mobile technology to pave her way to online success?

Lets have a look…

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Small Steps Global Reach

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After listing her home on Airbnb, Harshini ensured she responded to traveller queries as early as she can and maintain a clear line of communication with her

potential customers throughout their visit..

Technology with No Capital

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Instead of getting a flashy website of her own, Harshini was able to reach a plethora of

potential customers thanks to great online reviews her AirBnB guests leave after each

visit!

Action – Beyond the Call of Duty

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From arranging airport transfers for guests and welcoming them in person to preparing

a warm meal for those arriving in the middle of the night, Harshini ensured a

great customer experience every step of the way

Relationships – The Secret

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Genuinely caring for the customers trumps competition every single time! For Harshini more

business keeps flowing in as long as word of mouth is on her side! She put the customers first and the

customer made her number 1.

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• Harshini is just one of the thousands of people globally with extraordinary determination who have leveraged today’s digital transformation technologies to:• Live with passion • offer great products and services,• serve their customers with

unforgettable experiences and• build sustainable businesses!

Conclusion

Lets Connect!

Logan NathanDigital Transformation Strategist, Social Selling Specialist,

LinkedIn Trainer

Do You Want to Leverage Digital Transformation To Become A Global Star?