how to leverage your existing customers for growth
TRANSCRIPT
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How To Leverage Your Existing Customers For Growth
SUJAN PATEL
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@Kissmetrics
#Kisswebinar
@thuelmadsen
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Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking in the Sierras.
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Sujan is the co-founder of Web Profits & Ramp Ventures. He has over 14 years of digital marketing experience and helped grow companies like Mint, Salesforce & LinkedIn.
Sujan is also the author of 100 Days of.Growth which has sold over 40,000 copies worldwide.
SUJAN PATEL Co-founder, Web Profits
@SujanPatel
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@webprofits
#Kisswebinar
@sujanpatel
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1 Introduction
The basics
12 practical tactics
2 Customer Driven Growth
3 The Disneyland effect
TABLE OF CONTENTS
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WATCH WEBINAR RECORDING NOW
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- Chip Bell
Loyal customers, they don’t just back, they don’t recommend
you, they insist that their friends do business with you.
“
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The Basics MOST PEOPLE GET THIS WRONG
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•Memorable experience (Weird works too)
•Delight your customers
•Mystery
•Make customers feel special (or trigger an emotion)
•Make customers smile
•Surprise customers
•Educate
•Tell a story
•Solve their problems
THE BASICS
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•Handwritten thank you cards
•On social media
•Enrich your emails with clearbit.com and automatically tweet at your
customers
•On your receipts and invoices
THANK YOUR CUSTOMERS
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GET CREATIVE
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BUFFER
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Swag your customers
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T-shirts = awareness
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Ask for a share SOMETIMES IT’S JUST THAT SIMPLE
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Bake referrals into your product or service
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DIAMOND CANDLES
Diamond Candles hides rings in their candles worth $10 to $5000
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CANDY CRUSH
Candy Crush caps the amount of levels you can play until you invite friends
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COCA-COLA
Look up #shareacoke on any social network
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Give your most active customers something
exclusive EARLY ACCESS AND PRIORITY SUPPORT GO A LONG WAY
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ASK YOUR BEST CUSTOMERS FOR REVIEWS
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GIVE YOUR ADVOCATES A SPECIAL DISCOUNT
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Put your referral program front and center
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•Product arrives in the mail
•Completes setting up an account
•Passes a level
•Any other emotional state
ASK AFTER AN “AHA MOMENT”
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•Make it shareable in one click
•Use pre crafted emails and social media
updates
•Send recipients to landing page
MAKE IT EASY FOR PEOPLE TO SHARE & CONVERT
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THE DISNEYLAND EFFECT
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THE DISNEYLAND EFFECT IN REAL LIFE
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Host a local event CONNECT AND RELATE WITH YOUR CUSTOMERS
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LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing
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SUJAN PATEL Co-Founder, Web Profits
@SujanPatel
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Questions?