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Using Social Media to Reach New amp Existing Customers by Kevin Mullett

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

Using Social Media to Reach New amp Existing Customers by Kevin Mullett

You take the blue pill ndash the story ends you wake up in your bed and believe whatever you want to believe You take the red pill ndash you stay in Wonderland and I show you how deep the rabbit-hole goes -Morpheus

blue pill or red pill

kmullett AllianceOH Quote and picture from ldquoThe Matrix copy 1999 Warner Bros Pictures

increased adoption or proliferation does not mean new the tools and nomenclature are new but social medialdquo websites and blogging is not

new as perception or reality

kmullett AllianceOH

getting on the same page with ldquosocialrdquo

now fortified with google+

kmullett AllianceOH

there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI

verifying claims expecting too much

kmullett AllianceOH

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull are you talking WITH your audience where they are

Facebook statistics via socialbakerscom kmullett AllianceOH

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30-40 years ago

bull distribution does not equal visibility

kmullett AllianceOH

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett AllianceOH

whatrsquos the case for my business

a few things social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett AllianceOH

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge expertise

bull keep tabs on the competition

kmullett AllianceOH

marketing resources are tight

where should businesses spend their marketing

resources (timebudget) A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

no silver bullet

kmullett AllianceOH

who wins the intent to action war

bull tv bull dm (direct mail)

bull radio bull newspaper bull print (brochuresads)

bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett AllianceOH

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett AllianceOH

social media do you own it

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett AllianceOH

does social media work

bull opportunity bull visibility (2 audiences)

bull traffic bull top of mind bull likeability bull expertise

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

increased adoption or proliferation does not mean new the tools and nomenclature are new but social medialdquo websites and blogging is not

new as perception or reality

kmullett AllianceOH

getting on the same page with ldquosocialrdquo

now fortified with google+

kmullett AllianceOH

there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI

verifying claims expecting too much

kmullett AllianceOH

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull are you talking WITH your audience where they are

Facebook statistics via socialbakerscom kmullett AllianceOH

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30-40 years ago

bull distribution does not equal visibility

kmullett AllianceOH

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett AllianceOH

whatrsquos the case for my business

a few things social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett AllianceOH

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge expertise

bull keep tabs on the competition

kmullett AllianceOH

marketing resources are tight

where should businesses spend their marketing

resources (timebudget) A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

no silver bullet

kmullett AllianceOH

who wins the intent to action war

bull tv bull dm (direct mail)

bull radio bull newspaper bull print (brochuresads)

bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett AllianceOH

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett AllianceOH

social media do you own it

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett AllianceOH

does social media work

bull opportunity bull visibility (2 audiences)

bull traffic bull top of mind bull likeability bull expertise

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

getting on the same page with ldquosocialrdquo

now fortified with google+

kmullett AllianceOH

there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI

verifying claims expecting too much

kmullett AllianceOH

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull are you talking WITH your audience where they are

Facebook statistics via socialbakerscom kmullett AllianceOH

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30-40 years ago

bull distribution does not equal visibility

kmullett AllianceOH

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett AllianceOH

whatrsquos the case for my business

a few things social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett AllianceOH

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge expertise

bull keep tabs on the competition

kmullett AllianceOH

marketing resources are tight

where should businesses spend their marketing

resources (timebudget) A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

no silver bullet

kmullett AllianceOH

who wins the intent to action war

bull tv bull dm (direct mail)

bull radio bull newspaper bull print (brochuresads)

bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett AllianceOH

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett AllianceOH

social media do you own it

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett AllianceOH

does social media work

bull opportunity bull visibility (2 audiences)

bull traffic bull top of mind bull likeability bull expertise

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI

verifying claims expecting too much

kmullett AllianceOH

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull are you talking WITH your audience where they are

Facebook statistics via socialbakerscom kmullett AllianceOH

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30-40 years ago

bull distribution does not equal visibility

kmullett AllianceOH

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett AllianceOH

whatrsquos the case for my business

a few things social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett AllianceOH

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge expertise

bull keep tabs on the competition

kmullett AllianceOH

marketing resources are tight

where should businesses spend their marketing

resources (timebudget) A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

no silver bullet

kmullett AllianceOH

who wins the intent to action war

bull tv bull dm (direct mail)

bull radio bull newspaper bull print (brochuresads)

bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett AllianceOH

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett AllianceOH

social media do you own it

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett AllianceOH

does social media work

bull opportunity bull visibility (2 audiences)

bull traffic bull top of mind bull likeability bull expertise

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull are you talking WITH your audience where they are

Facebook statistics via socialbakerscom kmullett AllianceOH

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30-40 years ago

bull distribution does not equal visibility

kmullett AllianceOH

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett AllianceOH

whatrsquos the case for my business

a few things social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett AllianceOH

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge expertise

bull keep tabs on the competition

kmullett AllianceOH

marketing resources are tight

where should businesses spend their marketing

resources (timebudget) A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

no silver bullet

kmullett AllianceOH

who wins the intent to action war

bull tv bull dm (direct mail)

bull radio bull newspaper bull print (brochuresads)

bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett AllianceOH

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett AllianceOH

social media do you own it

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett AllianceOH

does social media work

bull opportunity bull visibility (2 audiences)

bull traffic bull top of mind bull likeability bull expertise

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30-40 years ago

bull distribution does not equal visibility

kmullett AllianceOH

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett AllianceOH

whatrsquos the case for my business

a few things social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett AllianceOH

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge expertise

bull keep tabs on the competition

kmullett AllianceOH

marketing resources are tight

where should businesses spend their marketing

resources (timebudget) A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

no silver bullet

kmullett AllianceOH

who wins the intent to action war

bull tv bull dm (direct mail)

bull radio bull newspaper bull print (brochuresads)

bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett AllianceOH

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett AllianceOH

social media do you own it

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett AllianceOH

does social media work

bull opportunity bull visibility (2 audiences)

bull traffic bull top of mind bull likeability bull expertise

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett AllianceOH

whatrsquos the case for my business

a few things social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett AllianceOH

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge expertise

bull keep tabs on the competition

kmullett AllianceOH

marketing resources are tight

where should businesses spend their marketing

resources (timebudget) A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

no silver bullet

kmullett AllianceOH

who wins the intent to action war

bull tv bull dm (direct mail)

bull radio bull newspaper bull print (brochuresads)

bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett AllianceOH

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett AllianceOH

social media do you own it

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett AllianceOH

does social media work

bull opportunity bull visibility (2 audiences)

bull traffic bull top of mind bull likeability bull expertise

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

whatrsquos the case for my business

a few things social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett AllianceOH

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge expertise

bull keep tabs on the competition

kmullett AllianceOH

marketing resources are tight

where should businesses spend their marketing

resources (timebudget) A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

no silver bullet

kmullett AllianceOH

who wins the intent to action war

bull tv bull dm (direct mail)

bull radio bull newspaper bull print (brochuresads)

bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett AllianceOH

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett AllianceOH

social media do you own it

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett AllianceOH

does social media work

bull opportunity bull visibility (2 audiences)

bull traffic bull top of mind bull likeability bull expertise

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge expertise

bull keep tabs on the competition

kmullett AllianceOH

marketing resources are tight

where should businesses spend their marketing

resources (timebudget) A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

no silver bullet

kmullett AllianceOH

who wins the intent to action war

bull tv bull dm (direct mail)

bull radio bull newspaper bull print (brochuresads)

bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett AllianceOH

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett AllianceOH

social media do you own it

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett AllianceOH

does social media work

bull opportunity bull visibility (2 audiences)

bull traffic bull top of mind bull likeability bull expertise

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

marketing resources are tight

where should businesses spend their marketing

resources (timebudget) A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

no silver bullet

kmullett AllianceOH

who wins the intent to action war

bull tv bull dm (direct mail)

bull radio bull newspaper bull print (brochuresads)

bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett AllianceOH

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett AllianceOH

social media do you own it

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett AllianceOH

does social media work

bull opportunity bull visibility (2 audiences)

bull traffic bull top of mind bull likeability bull expertise

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

who wins the intent to action war

bull tv bull dm (direct mail)

bull radio bull newspaper bull print (brochuresads)

bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett AllianceOH

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett AllianceOH

social media do you own it

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett AllianceOH

does social media work

bull opportunity bull visibility (2 audiences)

bull traffic bull top of mind bull likeability bull expertise

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett AllianceOH

social media do you own it

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett AllianceOH

does social media work

bull opportunity bull visibility (2 audiences)

bull traffic bull top of mind bull likeability bull expertise

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

social media do you own it

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

kmullett AllianceOH

does social media work

bull opportunity bull visibility (2 audiences)

bull traffic bull top of mind bull likeability bull expertise

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

does social media work

bull opportunity bull visibility (2 audiences)

bull traffic bull top of mind bull likeability bull expertise

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for them kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

are you connecting dots with social media

kmullett AllianceOH

do these printed pieces promote social channels what is the social strategy

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

almost had it right

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

action 1

claim LBS listings

bull name address phone should normally match (these are called citations exceptions for campaignstracking)

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

social media at my physical location

which of these two will grow their facebook page

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

i believe social media participation by your current or potential customers is not none or all but likely in-between

none of your customers really

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

a click is not a blood oath or promise

facebook events

bull no formal signup

bull no info gathering

bull no commitment

bull not for everyone

bull lost traffic amp SEO

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

action 3

bull embed signup capability via services like eventbrite

kmullett AllianceOH

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett AllianceOH

social is now in SERPs

how will it change social participation how will it change where we click on a SERP page

(flickr friendfeed gmail facebook buzz reader google social connections)

kmullett AllianceOH

social is now in SERPs

how will it change social participation how will it change where we click on a SERP page

(flickr friendfeed gmail facebook buzz reader google social connections)

kmullett AllianceOH

what is google +1

google +1 bull will be used as ldquoArdquo signal for google search to fight web spam

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett AllianceOH

what is google+

google+ is a social network (June 28th 2011)

bull business accounts not allowed yet (Ford and others as test clients)

bull public google+ posts show up in search results

bull opened to the public (September 20th 2011)

googlecomplus

kmullett AllianceOH

what is google+

google+ is a social network (June 28th 2011)

bull business accounts not allowed yet (Ford and others as test clients)

bull public google+ posts show up in search results

bull opened to the public (September 20th 2011)

googlecomplus

kmullett AllianceOH

what if you could be more visible

use these to be more visible

100rsquos more

kmullett AllianceOH

action 4

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)

bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)

kmullett AllianceOH

action 5

grab your brand

bull mass id check with namechkcom

kmullett AllianceOH

action 4

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)

bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)

kmullett AllianceOH

action 5

grab your brand

bull mass id check with namechkcom

kmullett AllianceOH

action 5

grab your brand

bull mass id check with namechkcom

kmullett AllianceOH

online reputation management

own your brand bull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett AllianceOH

earn attention in addition to permission

bull who enjoys a pushy sales person

bull spammy-ness amp tricks require churn

bull what is your comfort level

bull wiifm

kmullett AllianceOH

how many of you who desire comments and amplification take the time to provide it

but nobody comments or converses

kmullett AllianceOH

action 6

centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)

bull email signitures (like retaggrcom)

kmullett AllianceOH

how many of you who desire comments and amplification take the time to provide it

but nobody comments or converses

kmullett AllianceOH

action 6

centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)

bull email signitures (like retaggrcom)

kmullett AllianceOH

action 6

centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)

bull email signitures (like retaggrcom)

kmullett AllianceOH

action 7

network your brand via forums chats etc

bull join groupsadd events on ningcom amp linkedincom

kmullett AllianceOH

social activity optimization

optimize your efforts

bull schedule activity during peak times

bull use tools for consolidation tracking amp alerts

kmullett AllianceOH

social team optimization

further optimize by bull delegating responsibility amp automate (wcaution)

bull monitor keywords brands hashtags (twitter)

bull create and follow an editorial calendar (try) kmullett AllianceOH

irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we

kmullett AllianceOH

action 8

posting tips

bull use keywords amp keyword phrases sparingly

bull keywords should be relevant to subject

bull avoid spammy words make money MLM work from home get richhellip unless that is what you do

bull avoid hyperbole

bull look informative

bull appear conversational

kmullett AllianceOH

where are you sending them

what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link

kmullett AllianceOH

action 9

bull select the category amp follow the steps

bull now complete your profile amp promote it

bull you no longer need 25 followers to get your vanity URL

kmullett AllianceOH

social team optimization

further optimize by bull delegating responsibility amp automate (wcaution)

bull monitor keywords brands hashtags (twitter)

bull create and follow an editorial calendar (try) kmullett AllianceOH

irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we

kmullett AllianceOH

action 8

posting tips

bull use keywords amp keyword phrases sparingly

bull keywords should be relevant to subject

bull avoid spammy words make money MLM work from home get richhellip unless that is what you do

bull avoid hyperbole

bull look informative

bull appear conversational

kmullett AllianceOH

where are you sending them

what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link

kmullett AllianceOH

action 9

bull select the category amp follow the steps

bull now complete your profile amp promote it

bull you no longer need 25 followers to get your vanity URL

kmullett AllianceOH

irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we

kmullett AllianceOH

action 8

posting tips

bull use keywords amp keyword phrases sparingly

bull keywords should be relevant to subject

bull avoid spammy words make money MLM work from home get richhellip unless that is what you do

bull avoid hyperbole

bull look informative

bull appear conversational

kmullett AllianceOH

where are you sending them

what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link

kmullett AllianceOH

action 9

bull select the category amp follow the steps

bull now complete your profile amp promote it

bull you no longer need 25 followers to get your vanity URL

kmullett AllianceOH

action 8

posting tips

bull use keywords amp keyword phrases sparingly

bull keywords should be relevant to subject

bull avoid spammy words make money MLM work from home get richhellip unless that is what you do

bull avoid hyperbole

bull look informative

bull appear conversational

kmullett AllianceOH

where are you sending them

what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link

kmullett AllianceOH

action 9

bull select the category amp follow the steps

bull now complete your profile amp promote it

bull you no longer need 25 followers to get your vanity URL

kmullett AllianceOH

where are you sending them

what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link

kmullett AllianceOH

action 9

bull select the category amp follow the steps

bull now complete your profile amp promote it

bull you no longer need 25 followers to get your vanity URL

kmullett AllianceOH

action 9

bull select the category amp follow the steps

bull now complete your profile amp promote it

bull you no longer need 25 followers to get your vanity URL

kmullett AllianceOH

action 10

bull bring folks back again

bull sharing happens here

kmullett AllianceOH

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett AllianceOH

action 11

setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)

kmullett AllianceOH

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett AllianceOH

action 11

setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)

kmullett AllianceOH

action 11

setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)

kmullett AllianceOH

action 12

httpwwwfacebookcomadvertising or click

kmullett AllianceOH

action 13

httpwwwstumbleuponcomaudiencetools

kmullett AllianceOH

action 14

bull setup products amp services (will show as tab)

bull httpwwwlinkedincomadvertising

kmullett AllianceOH

action 15

setup google profiles for you amp your business googlecomprofiles

kmullett AllianceOH

action 16

article awareness social visibility and distributing RSS

tell potential visitors and the search engines you have new content

kmullett AllianceOH

amplification clues trends

measuring brand visibility engagement reach connections traffic value and yes ROI

(twitter announces analytics Sept 13th 2011) kmullett AllianceOH

its about time not money unless you dont have time then you need to spend money to hire someone who has the time

itrsquos as measurable or more sohellip

kmullett AllianceOH

bonus action

video bull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett AllianceOH

its about time not money unless you dont have time then you need to spend money to hire someone who has the time

itrsquos as measurable or more sohellip

kmullett AllianceOH

bonus action

video bull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett AllianceOH

bonus action

video bull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett AllianceOH

bonus action 2

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett AllianceOH

HELP = Humanize message Encourage conversation Listen first Promote Less

remember to HELP

kmullett AllianceOH

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett AllianceOH

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett AllianceOH

Questions

kmullett AllianceOH

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

view or download httpbitlyAllianceOpenHouseSM

Using Social Media to Reach New amp Existing Customers Kevin Mullett

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

view or download httpbitlyAllianceOpenHouseSM

Using Social Media to Reach New amp Existing Customers Kevin Mullett