how to lose 150 million pounds | nick crocker
TRANSCRIPT
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How To Lose!150 Millions Pounds
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Where are we today?
How did we get here?
How do we think about our users?
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Rare AirCompany Registered Users
Pandora 250MM
Dropbox 200MM
Evernote 100MM
MyFitnessPal 65MM
MapMyFitness 20MMM
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We Can Make!Healthy Living Easier
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Where are we today?
How did we get here?
How do we think about our users?
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Where are we today?
How did we get here?
How do we think about our users?
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MyFitnessPal!Just Works
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User tracks what they eat and drink.
User learns about food: calories and nutrients.
User is more mindful about what she is eating.
User loses weight/improves overall health and wellbeing.
The Virtuous Loop
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200 Calories
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User tracks what they eat and drink.
User learns about food: calories and nutrients.
User is more mindful about what she is eating.
User loses weight/improves overall health and wellbeing.
The Virtuous Loop
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“You bite it. You write it.”
- Cara L.
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Where are we today?
How did we get here?
How do we think about our users?
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Where are we today?
How did we get here?
How do we think about our users?
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350,000 Five-Star Reviews
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App Overview | Tracking Food
4 Million foods and hundreds of exercises in the MyFitnesspal food database.
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App Overview | Tracking Exercise
Hundreds of exercises to choose from.
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App Overview | Connected Devices
75 billion calories have been burned and logged through our API since it launched.
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App Overview | Social Experience
Users with more than 10 friends lose 6.3x more weight than users with none.
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App Overview | Reports
Reports allow users to track progress over time.
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App Overview | Macronutrients
Macronutrient tracking is especially popular among bodybuilders.
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App Overview | The Kitchen Sink
Goal setting, recipes and personalized, customizable reminders.
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NSVs
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“My wedding ring fits again.”
- Tseli B.
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“I outran the dog. She gave out before me! Never happened before.”
- Stephanie K.
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“I slid my drivers seat forward.”
- Robin M.
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“I can get my bum to the bottom of the bath tub and not get stuck halfway!”
- Samantha P.
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“My Daughter saying, "You look a lot skinnier daddy!”
- Greg C.
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“Had my ex walk past me and double take.”
- Shellie P.
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“The TSA agent looked at my driver’s license, then me, then back to the license, then back to me, and said, ‘Well done!’ with a big smile.”
- Andrea L.
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What tricks do you use to avoid food temptation, especially when you're not at home?
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“Food temptation? *wipes brownie batter off mouth* what food temptation?”
- Dani L.
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“I remember how hard it was to lose 1lb 320 times and boom, my head tells me 'it's not worth it'”
- Les S.
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“Hurry and brush my teeth or even just use some mouth wash. Nothing tastes good after that.”
- Michael B.
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“I imagine the food preparers not washing their hands and using dirty cloths to wipe down the food counters...”
- Andrea N.
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Tips & Tricks
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“Start exercise early enough in the morning that by the time you wake up, it is too late to quit.”
- Greg S.
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“Only eat French fries when you are on vacation.”
- Sherry D.
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“Every time I use the washroom I do 10 squats.”
- Sara J.
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Quotes
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“Like Dory from Finding Nemo says: Just keep swimming.”
- Shane-Brenda P.
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“Sweat is fat crying.”
- Linda L.
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“Suck it up, then one day you won't have to suck it in.”
- Beth S.
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“If you hate starting over, stop giving up!!”
- Nikki A.
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Where are we today?
How did we get here?
How do we think about our users?
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“My wedding ring fits again.”
- Tseli B.