how to make a creative brief for your influencer marketing progam
TRANSCRIPT
TITLE OF YOUR PRESOMake a copy of this file. Then Delete this line ;)How to Make a Creative Brief
For Your Influencer Marketing Program
#mobilegamingCX
Why User-Generated Contentis Critical
At the center of any successful influencer marketing campaign
is strong communication.
#mobilegamingCX
Why User-Generated Contentis Critical
A lot can happen from conception to execution.
#mobilegamingCX
Why User-Generated Contentis Critical
This is where a creative brief comes into play.
#mobilegamingCX
THREE STEPS TO CREATING A CAMPAIGN BRIEF
2
1
3
DO’S AND DONT’S
VISUAL INSPIRATION
CONTENT CHECKLIST
#mobilegamingCX
DO’S AND DON’TS1
Let the influencers know exactly what they are committing to and you can streamline the project’s objectives.
A great do’s and don’ts list is specific enough to be helpful and still gives influencers enough room for creative autonomy.
#mobilegamingCX
VISUAL INSPIRATION2
Moody Bright Minimal Styled/Flatlay
#mobilegamingCX
CONTENT CHECKLIST3
Influencers are often juggling multiple partnerships. Make it easy for your influencer to keep track of everything with a checklist.
Checklists result in less back-and-forth and guarantee a shorter turnaround time.
#mobilegamingCX
Why User-Generated Contentis Critical
P.S. Send the brief before influencers agree to the partnership so they
can get a good idea of the full scope of work.
#mobilegamingCX
Why User-Generated Contentis Critical Here’s what this looks like put together...
#mobilegamingCX
SAMPLE BRIEF
Our newest customer experience product, Product X,is a simple, effective way for teams
to see clear across the internet.
YOU’VE BEEN CHOSEN TO BECOME A #BITLYNETWORK PARTNER!
Help us launch our newest customer experience product, Product X.
#mobilegamingCX
#mobilegamingCX
Why User-Generated Contentis Critical And you’re all set!
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bitly.is/improgramTYPE INTO YOUR BROWSER:
WANT TO LEARN MORE ABOUT BUILDING AN INFLUENCER MARKETING PROGRAM?