how to market (with) millenials
TRANSCRIPT
How to Market(with) MillennialsDon't Overthink it. Don't Bullsh-t Me. Take a Risk and Talk Like a Human.
Millennials ignore marketing, skip commercials, and don’t click on banner ads.
So how do you get the nation’s largest living generation to connect with your brand?
Panelists from Hootsuite, Herschel Supply Co, and Crowd Companies will demonstrate the
new strategic and creative principles that lie behind effective Millennial marketing.
With real examples such as Herschel’s #CityLimitless Instagram campaign, Hootsuite’s
Game of Social Thrones campaign, and examples from Jeremiah Owyang on how “sharing
economy” companies (think Airbnb and Uber) have captured the hearts and minds of
Millennials, you’ll understand why it’s more effective to market with Millennials than market
to them.
Panelists Include:
Dee Anna McPherson
VP Marketing,Hootsuite
Mikey Scott
Global Marketing Director,Herschel Supply Co
Jeremiah Owyang
Founder,Crowd Companies
Ben ParrAuthor,
Captivology
Moderated By:
@dmcp @mikeyscott @jowyang @benparr