How to Prevent the Sales Belly Flop

Belly flop (n.):

A dive that starts off beautifully,

with confidence and enthusiasm, but somewhere

along the way, goes very wrong.

When bigideas fail,they fail big.It always comes down to execution.

Botched execution turnswhat could have been

a perfect landing into a flop.

Critical Path comes in.

That’s where the

The Critical Path documenthelps big ideas become polished products.

If anything could go wrong with your proposal,

create a Critical Path.

Include six things

in each Critical Path.1 2 3 4 5 6

Set the target dateof completion.

1

Working backwards,list the tasks that

must be completedfor successful

implementation.

2

Assign ownershipand deadlinesfor each task.

3

Share the Critical Path document with

everyone.

4

Schedule and send reminders to keepeveryone on task.

5

Revisit the Critical Pathas needed;

make modificationsas necessary.

6

Want more? Learn how to start setting better appointments

that will turn into new business.

Never belly flop again!