How To Source Passive Candidates from the News

Presented by: Jim Stroud, Senior Director, Recruiting Strategies and Support

Headline Recruiting: How to Source Passive Candidates From News

Presented by: Jim Stroud Senior Director Randstad Sourceright

Let me start off by pointing out something that may be a bit obvious.

Do you have a Google

account?

The asterik is a “wildcard” on Google that matches one or more words in a phrase.

Google fills in the blank.

" merchandiser for * "

* manager for * * "distribution center"

"store manager at" retail

Look what I found when I searched the phrase "in loss prevention."

Find candidates. Find sources of referral.

This sourcing strategy is cool because I can find people under the radar who might not have a big online presence. Plus, it can be automated.

www.google.com/alerts

Google is my personal fave, but its not the only game in town. Check out some of these results from Bing.

You can have updates sent to you via email. You need a free Microsoft account for this.

SEARCH GOOGLE RESULTS BING RESULTS

“as a litigation paralegal” 2 82

Said “branch store manager”

1 25

“project manager at” ecommerce said

0 90

“compensation analyst” said

7 1,820

“instructional designer” said

21 498

“systems analyst” said 96 1,008

One way to refine results to a location is to add locations as keywords. What you can also do is…

Type in a location in the news and see what websites are returned.

Do a site search on websites that focus on news from certain locations.

“I work for AttendStar, a company based at Smyrna Airport,” said Henley, who is a software engineer. “We are fortunate to witness history

being made here at the airport.”

QUOTE

Try a search like this to uncover emails of passive candidates in the news.

I highly suggest connecting with them via LinkedIn. Its like “caller ID” and helps people decide if they want to talk to you.

This is the first of 2 resources for

searching video news.

This is the second of 2 resources for

searching video news.

I suspect that there is a periodical for

every industry.

If you can find a periodical that interests you, mine it for leads. (Most magazines have a website these days.)

Site searching magazine sites for pronouns will (typically) uncover interviews, news and citations of people in the industry.

Example result > The Journal of Applied Instructional Design

Example results > Project Management Magazine | Projects At Work

Example results > Workers’ Comp Executive | Workers’ Comp Advisor Magazine

Although “magazine” worked best for most of my searches, I suggest trying additional

keywords as well. For example…

• Quarterly • Journal • Report • Blog

Even if you do not find a magazine devoted to your topic, you will find resources that have featured your topic at one time or another.

Don’t forget about the invisible web! That’s the info not indexed by general search engines.

You want to network with me? Why?

Trade a referral for a referral!

www.hey.press

http://www.publicize.co/find-tech-reporters

https://paydesk.co/

www.worldfixer.com

www.electoralhq.com

I have not done this… yet. But I

think it would work if done right.

A lucky accident!

Note: How Oreo Won the Marketing Super Bowl With a Timely Blackout Ad on Twitter http://buff.ly/1nUGMLM

Kate Winslet was vacationing in Sir Richard Branson’s luxury caribbean home when it was struck by lightning. The home caught on fire and Winslet carried Branson’s 90 year old mother to safety. As news of her heroism swept the news, the London Fire Brigade offered Kate Winslet professional firefighter training. The offer made the news, appearing on channels such as the BBC and Vogue.

One of highlights of the 2014 Grammy’s was Pharrell William’s unconventionally sartorial hat. As the world tweeted about Pharrell’s off taste in headgear, Arby’s dropped the one tweet to rule them all (check out the retweets on this thing!). Pharrell put the hat up on eBay to raise funds for charity, Arby’s purchased the hat for a heart warming $44,100.”

Luis Suarez, Uruguayan soccer player and serial on-field biter, bit Italian defender Giorgio Chiellini during the 2014 World Cup. Many brands responded to the biting, on social media but ,none did so quite as well as Snickers.

How do you find out about hot news stories as they happen?

*Write your answer on a business card and maybe win a prize.

*

www.google.com/trends/

www.twitter.com

www.buzzsumo.com

How can you get the news out about your content to a wide audience?

*Write your answer on a business card and maybe win a prize.

*

Look for news sites that let you submit news

stories.

Distribute press releases for free.

keyword “submit a guest post” keyword “guest post” keyword “guest post by” keyword “accepting guest posts” keyword “guest post guidelines keyword “write for us” keyword “submission guidelines” keyword “a contributor” keyword “Submit a guest post” keyword “Add blog post” keyword “Submit an article” keyword “Suggest a guest post” keyword “Send a guest post” keyword “write for us” keyword “become an author” keyword “guest bloggers wanted” keyword “contribute to our site” keyword “become a contributor” keyword “become guest writer” keyword “guest column”

Look for blogs accepting free articles.

Contact me:

Jim Stroud Senior Director RPO Recruitment Strategies & Support Randstad Sourceright LinkedIn: www.linkedin.com/in/jimstroud Twitter: @jimstroud Follow me on Amazon: http://buff.ly/1NXnocm

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