how to rewrite category pages meta description

Eshopbox Wiki for Store Owners

Category: Store Promotion

How to rewrite category pages meta description

What you will learn here

What is meta description

Why to set meta description for your store pages


Welcome to Eshopbox Wiki

A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

1What is meta description


Meta description is used to give search engines a summary of your store

pages content

It improves your store pages search result ranking

Meta description of your store pages appear within the head element of

those store pages source and is generally displayed under the title in the

search engine results

For example: ‘store to buy electronics online at Easy Shop: Buy

cameras,mp3/mp4 players, laptops, mobile phones online-

easyshop.com’, if the category is ‘electronics’

What is meta description


2Why to set meta description

for your store pages


Why to set meta description for your store pages

Meta description increases the SERP click through rate of your store

pages and thus increases the search traffic on your store by letting you

provide text that makes searchers want to visit your eshopbox site

It is used to give a summary of your store pages

Setting a meta description for your store pages improves their search

result ranking


3How to rewrite category pages

meta description


Eshopbox provides you a default meta description pattern set for your

store pages

However you can choose to customize your store pages meta

description patterns using available placeholders



Step 1:

Log in to your site admin panel with your Eshopbox site login id and

password

Click on the ‘Promote’ tab and select ‘SEO suite’ from the drop down

menu


SEO suite link

Promote tab


Step 2:

Click on the ‘PAGE INFO’ link on ‘SEO Suit’ page



SEO suite page

Page Info link

Step 3:

Select ‘Meta Description’ from the list, under the ‘PAGE INFO’ link


Meta Description link

Page Info link


Step 4:

The ‘Patterns’ tab would be selected by default

Auto generated and system defined meta description patterns which are

best suited for search results are used by default

You can however customize them as per your wish using the available

placeholders accordingly


Default Formats tab

Default pattern

Save Changes button


Step 5: Rewriting meta description for all the category pages

To set the custom pattern for all the Category pages on your store select

the ‘Custom pattern’ option against ‘Category Pages’

Enter the new meta description pattern in the field provided besides it

and click on the ‘Save Changes’ button located at the end of the page to

save your changes


Save Changes button

Enter new meta description patternSelect Custom Pattern option


Step 5.1: Rewriting meta description for individual category

pages

Select the ‘Categories’ tab


Select the Categories tab


Step 5.1.1: Rewriting meta description for individual category

pages

Click the ‘Edit’ button against the category type whose meta description

you want to rewrite

Enter the desired meta description in the field provided besides the

category type

Click ‘Update’


Click Update

Click Edit

Enter meta description



pages - searching using category name or ID

You can also search a category, by entering the category ID or name in the

search option on the top left of the page and click ‘Go’

Your searched category will appear


Enter to search by category name or ID

Click Go



pages - searching using category name or ID

Click ‘Edit’ to rewrite the meta description in the field provided and then

click ‘Update’


Enter meta description

Click Update

Click Edit


Good to know

Accurately summarize your page’s content

Make the description qualitative yet easy to read such that it clearly

describes the content of your page

Use your store name and store domain in the meta description

Try to insert the main sub-categories of that respective category into

the meta description

Meta description cannot exceed 300 characters

Use the most important keywords in the meta description


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