how to stay relevant in social media?
TRANSCRIPT
HOWTO
STAYRELEVANTIN SOCIAL MEDIA?
Today we have3 Billion
people on Internet&
2.07 Billion peopleOn
Social Media
2,77,000 Tweets
72 Hrs of new video content
2,16,000 New photos get uploaded
8,333 Videos get shared
SOCIAL IN
60SECONDS
2.46 Million content gets shared
WHY PEOPLE ARE ON SOCIAL MEDIA?
• TO BE PART OF THE COMMUNITY
• TO EXTEND COMMUNITY
• TO CONNECT & RECONNECT
• TO MOVE BEYOND ISOLATION
• TO HAVE THEIR OWN VOICE
• TO GAIN KNOWLEDGE, INFORMATION
BECAUSE WE ARE A SOCIAL ANIMAL
BECAUSE WE ARE ON SOCIAL
BRANDS ON SOCIAL
SOCIAL IS ALSO A MEDIA
CHALLENGES FACED BY THE BRANDS
HOWTO
STAYRELEVANTIN SOCIAL MEDIA?
• LACK OF - OR - IMPROPER STRATEGY:
Do you truly know who your audience is and what they’re interested in?
• LACK OF TOPICAL THOUGHT LEADERSHIP:
Are you posting topical content that drives your audiences interest or are you mainly retweeting or sharing content others are posting?
• LACK OF CONSISTENCY OR VOLUME:
Are you scheduling social media posts everyday, all day at the appropriate levels,
or are you sporadic, inconsistent or not doing it at levels that are even being noticed?
GAPS IN SOCIAL MEDIA STRATEGY
• LACK OF VALUE:
Do your posts provide selfless, relevant value to your target audience on a consistent basis?
• NOT ENOUGH MARKETING:
Are you sharing 10% to 20% of your posts that market you, your company, products or services,
or are you rarely even mentioning your online properties?
• TOO MUCH MARKETING:
Are you posting primarily about you, your company, products or services?
5C’s & 1A
OF SOCIAL MEDIA MARKETING
COMMUNITIES
REAL PEOPLE, REAL WORLD
CONVERSATIONS
CONTENT MUST BECOME THE TOPICOF THE CONVERSATION TO BE SOCIAL
CHANNELS
NOT EVERY CHANNEL IS RELEVANTFOR ALL THE BRANDS
CAMPAIGN
THE CAMPAIGN BRINGS BUSINESSMEANING TO YOUR SOCIAL MEDIA PROGRAMS
CONTEXT
BE TOPICAL AND BE OPPORTUNISTIC
ANALYZE
YOU SHOULD KNOW WHAT HAPPENED &
WHY IT HAPPENED
COMMUNITIES
CONVERSATIONS
CHANNELS
CAMPAIGN
CONTEXT
ANALYZE
LAST MANTRA TO
STAY RELEVANT
YOU
