how to write a blog post
TRANSCRIPT
How to write a blog post30th August 2013
IMI Blog Editors
Fabio Grassi
Matt Kelleher
Eva Maguire
LET’S GET STARTED
Fabio Grassi
Why Would you
to read
something
online?
What are your
expectations
for this
workshop
today?
What is the value
in posting
original content
online?
What is a
blog?
What is a blog?
What it is
A short
self-published…
article..
In the First person
can take the form of commentary/ news/recipes/knowhow/tips/interviews…
What it isn’t
An academic article…
An advert
Why blog?
- Give people a broader view of who you are
- Tell a story
- Show expertise
- Reach a wider audience
- Influence thinking
- Help others
- Get attention from your potential market
- So does it sell what you do? …Depends on what
you blog about…
WHAT MAKES A GOOD
THEME?
Eva Maguire
What makes a highly read blog?
Resonance
Relevance
Shareability
A relevant trendSomething that people
are talking about
A personal insight
Your take
A point of interest
Something you’ve noticed
Finding a good theme
Call to
Action
© Irish Management Institute 2013
Lots of blogs… same basic structure
The structure is shaped by where you start….
Some start with the trend
Culture eats results for breakfast Warren Gatland right or wrong?
What managers can learn from Andy Murray and sports psychology
Some blogs start with the point of interest
Marketing Has a Bad Case of Technology Vertigo, and IT Needs to Help
The Karaoke Effect: How to Perfect Your Startup’s Story
Readers Control the New Age of Print
Some start with the insight
Building your personal brand is easier and more valuable than you might think
Some event start with the call to action
Independent bookshops: share your survival strategies
WHAT MAKES A TREND?
Matthew Kelleher
Useful tools
Google Trends
Google AdWords
LET’S HAVE A GO….
3 Steps to a Blog Post
1. Find a good theme
2. Get your thoughts down
3. Turn it into a blog
A relevant trendSomething that people
are talking about
A personal insight
Your take
A point of interest
Something you’ve noticed
Step 1: Find a good theme
Call to
Action
© Irish Management Institute 2013
Step 2: Get your thoughts down
A relevant trendSomething that people
are talking about
A personal insight
Your take
A point of interest
Something you’ve noticed
Call to
Action
I personally think…
I think it boils down to…
What I/we find is…
It seems like everyone is talking
about….A client recently mentioned to me
that…
I’ve noticed…
This might be helpful…
What do you think?
Have a look at what we’re doing in this
area..
Have a go…
Take 20 minutes
Use the template
Pick a starting point
Then fill in the rest of the blanks
Try different orderings
Step 3: Make it a blog post
Piece the paragraphs together.
Read
Is it too long?
Would I read it?
Am I saying something interesting?
Does it give a sense of me as an individual?
If you quote any facts make sure they are correct
…and rewrite
Add a picture
Come up with a catchy title (ideally trend + point of interest)
Shows you
have
something
insightful to
say
Keeps people
up to date
Less frequent
More frequent
Updates(short & sweet)
TwitterLinkedInFacebook
CommentaryMore in-depth
Blogs and website articles
Setting up your own (free) blog
As easy as setting up an email account…
Try out
- Blogger https://www.blogger.com/tour_start.g
or
- Wordpress http://wordpress.com/
Want to start reading more business writing
online? For a start –
look at the links we recommend to our followers
on Twitter
https://twitter.com/IMI_Ireland
The Irish Management Institute blog
IMI Blog
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