how twitter usage differs between humans and company accounts
TRANSCRIPT
Based on those I follow
How Twitter Usage Differs between Company Accounts and
Personal Accounts
@alexweberk
https://github.com/sferik/twitter
Tweets:● Between 8/22/15 12:34 and 8/23/15 14:33● Total of 1276 Tweets from accounts @alexweberk
followsSample is limited, and by no means representative of all tweets.
Used Twitter Ruby Gem to pull data
@alexweberk
Wrote quick script to pull attributes of interest:
# basic structure is based on this:timeline = client.home_timeline( options )
# the attributes pulled:headers = [ "tweet.id", "tweet.user.id", "tweet.user.screen_name", "tweet.created_at", "tweet.full_text", "tweet.favorite_count", "tweet.retweet_count", "tweet.user_mentions?", "tweet.hashtags?", "tweet.media", "tweet.url", "tweet.user?", "tweet.lang", "tweet.source", "tweet.user.name", "tweet.user.contributors_enabled?", "tweet.user.verified?", "tweet.user.website_urls.first.expanded_uri.to_s", "tweet.urls?" ]
# then for each Tweet in timeline, run and store values from headers
1. Company accounts tweet a lot more than
humans
@alexweberk
Company Accounts Tweeted 4.6x More
@alexweberk
Company Accounts Tweeted 4.6x More
Company Accounts simply tweeted a lot more on average
than Personal Accounts.
Almost around 4.6x more, in this case.
@alexweberk
Distribution of account type of accounts I follow
Distribution of tweetsby account type
@alexweberk
Company accounts tweet a lot more than personal
accounts
@alexweberk
46% of the accounts I follow are Company Accounts, but they represent 79.8% of the
tweets in my Timeline.
@alexweberk
Filled with Tweets from Company Accounts
2. Company accounts have more tweets with
engagement.
@alexweberk
Company Accounts are better at getting engagement with their
tweets.
@alexweberk
They Use More Hashtags (=easier to get found by searches)
@alexweberk
They Use More Media in Tweets (images, etc)
@alexweberk
And, They Tweet A Lot More.
Same chart from earlier ->
@alexweberk
Summary:Ways of getting more engagement:
1. Use Hashtags (Easier to get found via search. Get on trends)
2. Use Media (Images are more eye-catching. It takes up more screen real estate.)
3. Lots of Tweets (At least some of them have to get attention, right?)
@alexweberk
3. Humans interact a lot more with each other
@alexweberk
@alexweberk
Humans mention each other a lot more
@alexweberk
DOIN’ IT RIGHT.
Humans mention each other a lot more
4. Humans don’t have a link in every single tweet
@alexweberk
Likelihood to Include URL(s) in Tweet
Personal Accounts Company Accounts@alexweberk
Likelihood to Include URL(s) in Tweet
Personal Accounts Company Accounts@alexweberk
95%
Likelihood to Include URL(s) in Tweet
Personal Accounts Company Accounts@alexweberk
This is a really huge difference across the two User Types, so
much so you can probably determine whether an account is a bot or not by the frequency
of links in its tweets.
Distribution of favorites are heavily concentrated to the top performing tweets.
Winner Takes All - Favorite Count
@alexweberk
Distribution of favorites are heavily concentrated to the top performing tweets.
Winner Takes All - Retweet Count
@alexweberk
You can tell the twitter client used via the Twitter APIBuffer popularity is notable.
SocialFlow has large companies as users.
@alexweberk
Thank you!@alexweberkThis is a personal account! :)