how we do lean startup in service development
Post on 14-Sep-2014
947 views
DESCRIPTION
Marko Taipale's presentation about how we use Lean Startup in service development. Presented at Tampere Goes Agile 2013.TRANSCRIPT
![Page 1: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/1.jpg)
How do we use Lean Startup in service
development@ Tampere Goes Agile 2013 - Marko Taipale
![Page 2: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/2.jpg)
3 levels of knowing
![Page 3: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/3.jpg)
Build-Measure-Learn
![Page 4: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/4.jpg)
2 things that we develop
Business & Customers
Product / Service
![Page 5: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/5.jpg)
“Real life”
Concept Business model Hypotheses Experiments Out-Of-The-
Building
Validation Lessons Learned
![Page 6: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/6.jpg)
All starts from concept(s)
Concept
![Page 7: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/7.jpg)
Then the business model
Business model
![Page 8: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/8.jpg)
Lean Canvas
![Page 9: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/9.jpg)
![Page 10: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/10.jpg)
3 levels
Business model
Business Hypotheses
Business Experiments
![Page 11: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/11.jpg)
Customer Development
![Page 12: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/12.jpg)
My wayCustomer - Problem fit: Who is my customer, what is the problem?
Problem - Solution fit: Will my solution fix the problem?
Solution - Market fit: Is there a market for my solution?
Scale: How do I scale?
![Page 13: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/13.jpg)
Forming an experiment
Experiments
![Page 14: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/14.jpg)
Given-When-Then
![Page 15: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/15.jpg)
Example
Given Gosei has visibility in internet
When I google “Gosei”
Then gosei.fi is #1 in the search results
![Page 16: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/16.jpg)
Example
Given Gosei has visibility in internet
When I google “Gosei”
Then gosei.fi is #1 in the search results
Assumption
Experiment
Validation
![Page 17: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/17.jpg)
Out of the building
Out-Of-The-Building
![Page 18: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/18.jpg)
We do this everyday
![Page 19: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/19.jpg)
Validation board
Validation Lessons Learned
![Page 20: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/20.jpg)
CP fit
PS fit
PM fit
Hypos
Assumptions
Model
Our understanding
Reality
Customers
Riskiest !assumption
Success criteria
Experiment
Results
Validated Learnings
Out of the building
![Page 21: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/21.jpg)
![Page 22: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/22.jpg)
Validity / Reliability
![Page 23: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/23.jpg)
Concept Business model
Hypotheses
Experiments
Hypotheses Experiments
Out-Of-The-Building Validation
Lessons Learned
![Page 24: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/24.jpg)
Summary
• Customer-Problem fit before Solution-X fit
• Iterate both in business and solution level
• There is a difference in deliberate experimentation and “trying out stuff”
![Page 26: How we do lean startup in service development](https://reader033.vdocuments.net/reader033/viewer/2022042813/54163b448d7f72356c8b4933/html5/thumbnails/26.jpg)