How Will Cloud Services Benefit Mobile VAS?

E. Jay Saunders, Turks & Caicos Islands24 July 2012

EMAIL SMS MMS

INSTANTMESSANGIN

G

E-HEALTH

E-COMMERCE

E-BANKINGGAMESRING

BACK TUNES

VIDEO/MUSIC ON DEMAND LOCATIO

N BASED SERVICES

UNIVERSAL TRANSLATO

RDIGITAL

ASSISTANTS/AI

Examples of Mobile VAS

What Is Mobile VAS?

“…a mobile value-added service is an additional service [outside of voice] for which subscribers pay extra.”

The Future of Mobile Value-Added ServicesBy TMCnet Special Guest

Jim Machi

Is Cloud Computing Relevant To Mobile VAS?

According to CISCO:1. Global mobile data traffic grew by 133

percent in 2011 and it is estimated to grow by 110 percent in 2012.

2. By the end of 2012, the number of mobile-connected devices will exceed the number of people on earth.

3. By 2016, mobile handsets (smartphones and non-smartphones) will generate over 50% of the mobile data traffic.

4. By 2016, mobile video will represent over 70% of the mobile data traffic.

5. Cloud applications and services such as Netflix and YouTube allow mobile devices to overcome their inherent memory capacity and processing power limitations.

6. By 2016, cloud applications will account for 71 percent of the total mobile data traffic.

Is Cloud Computing Relevant To Mobile VAS?

New Opportunities for Revenue Growth.

Rapid Deployment Of New Services.

Real Time Content Update. The ability to target multiple

devices from one platform.

What Are The Opportunities In Cloud Based Mobile VAS?

1. Streaming Video and Audio2. Storage Services3. Device Synchronization4. Remote Backup5. Location Based Services6. M-Health7. Universal Translation8. Digital Assistants

Technical Challenges Of Moving Mobile VAS To The Cloud.

1. Standard language and protocols.2. Bandwidth cost & Bandwidth Availability.3. Data protection security.4. Availability and Reliability of cloud applications.5. Application performance - Bandwidth latency.

Thank You.

E. Jay Saunders, Turks & Caicos Islands26 June 2012