how you are systematically killing your business

“How You Are

Systematically

Killing Your

www.SmartSimpleMarketing.com

Systematically

Killing Your

Business”Sydni Craig-Hart

The Smart Simple

Marketing Coach

Love or Hate Marketing• Either way, marketing is a necessary part of creating

a successful business

• Are you in the “hate it” camp?

– You may feel like marketing means you have to be pushy,


– You may feel like marketing means you have to be pushy,

sales-y or fake

– Such tactics are NOT necessary to enjoy a profitable

business

• Marketing is simply a matter of sharing solutions

with people who are already looking for them.

Solutions

• Do you face a number of problems each day?

• Are you always on a lookout for solutions to those

problems?


problems?

• Of course you are! We seek solutions that are simple,

easy and provide a return on our investment.

So as long as you're showing up when and where your

ideal clients are looking for the solutions you offer

(aka marketing), you will have a never-ending stream

of great clients to work with.

What you don't want to do is shoot yourself in

the foot by making common mistakes that will

undermine your efforts. Take a moment to

take stock of what you're doing to grow your


take stock of what you're doing to grow your

business and make sure that you aren't

making one of the following critical errors:

#1 Time

• Spending too little time on your marketing is a

really bad way to approach growing your

business


business

– Marketing is a marathon – not a sprint!

• Commit to doing something specific EVERY

day to grow your business & achieve your

goals

#2 Target Market

• Not choosing a target market and marketing

to “everyone,” is going to exhaust & frustrate

you!


you!

• FOCUS your energy on marketing ONLY to

your target audience

Strategies

• Don’t try to do TOO much

– You don't have to pursue 19 different marketing

strategies to be successful


strategies to be successful

• Choose 2-3 strategies that really fit your

audience and your goals and stick with them

Patience

• Do not give up too soon

– You can't try something for one day or one week and then

throw it aside because you didn't get the results you

wanted


wanted

– There is no magic wand you can wave to instantly

transform your business

• Choose a particular strategy and stick with it for at

least 3 months and see it through

– THEN make a decision with the results

Follow Up

• Are you following up promptly?

– All the effort you put forth to market your

business is for naught if you don't follow-up on


business is for naught if you don't follow-up on

the leads you get

• Follow-up on ALL interest promptly

– Within 24-48 hours

– Shows you are diligent, committed and serious

Making These Mistakes?• Don’t beat yourself up

• Instead, be honest about where you're falling

short and make the decision to do something

about it!


about it!

• All of these problem areas we've highlighted can

easily be addressed with a simple mindset shift, a

commitment to change and a focus on follow

through

Need Some Help?

• Create a simple Money Map

– Keeps you focused

– Helps you makeover your less than stellar


– Helps you makeover your less than stellar

marketing habits

Get INSTANT access to this powerful marketing

tool at

http://www.createyourmoneymap.com

Thanks for watching!Visit www.SmartSimpleMarketing.com

NOW to pick up your FREE marketing

tools, including the free training “5

Simple Steps to More Clients, More


Simple Steps to More Clients, More

Visibility and More Freedom” and to

schedule a complementary “Business

Breakthrough” session with Sydni! Sydni Craig-Hart

The Smart Simple

Marketing Coach