Cloud Computing

Take Advantage of Cloud Computing

How Your Business Can

Andy Harjanto

First, What the heck isCloud Computing

First, what the heck is

Cloud Computing?

Let’s use a simple analogy

Say you just moved to a city, and you’re looking for

a place to live

You can either

Build a house or

Rent an apartment

If you build a house, there are a few

important decisions you have to make…

How big is the house?

are you planning to grow a large family?

Remodel, addition typically cost a lot more once the house is built

But, you get a chance to

customize it

tileflooring

Roof floor plan

landscaping

windows

lighting

Once the house is built,

you’re responsible for maintenance

Hire LandscaperElectricianPlumber

Pay property taxElectricityWater

Let’s look at renting?

Consider a builder in your city builds

a massive number of apartment units

A unit can easily be converted into a 2,3,4 or more units

You make a fewer,

simpler decisions

You can start with one unit and grow later, ordownsize

But…You do not have

a lot of options to customize your unit

However, this builder will provides you with high quality infrastructure

high speed Internet

high capacity electricity

triple pane windows

green materials

No need to worry about maintenance cost

No need to Hire landscapers,

electricians, plumbers

Just pay your rentand utilities

Pay as You Go

Let’s translate to

Cloud Computing?

Let’s Look At LifeWithout Cloud Computingaka Today

IT Staff

Data Center

Support

Software License, Development, Maintenance

Typical IT Cost Structure

As the business

expands…

…need to expand your data center too

Business Contraction Means….

Increasingly Unused Computing Power

But…

Global Expansion?

Better start investing computinginfrastructure in that region(gov regulation, performance)

You are in full control over

Applications

Data

Security

Privacy

Typically, majority of cost structure isfrom labor cost (IT, Support)

High Fixed Cost

Now, Let’s look what

cloud computingcould do for you

There are many services

you can use for your IT needs

Let’s look at 3 major services

Virtually Unlimited Computing Power

use only what you need

Example

We can increase computing power from 2 units to N in minutes, with a simple configuration change.

We can also decrease it as quickly and easily too

Scenarios

Computing Elasticity

Business ExpansionTraffic Spike because of Media CoverageShort-term researchBusiness contraction

Typical Compute Pricing

Per Hour (Elapsed Time)

$0.10 - $1.00

Computer running 24 hour a day costs as low as $72/month

depends on server specifications

Virtually Unlimited Storage

For storing your documents, files

Example

You can upload, download as many files as you want,

delete or backup unused files to reduce cost

ScenariosCloud Store

File Sharing, Collaboration Multimedia storageBackup /Archival

Typical Cloud Storage Pricing

$0.15 Per GB/Per Month

Storing

Upload

Download$0.10 Per GB

$0.15 Per GB

Virtually Unlimited (Structured) Data

databasesupdates queries

transactions

relationalentity base

ExampleCreate as many

databasesas you need

ScenariosCloud Data

Running day-to-day business operationsSales dataCustomer data Employee data Inventory data

Large research

Typical Cloud Data Pricing

$9 1 GB/Per Month

Database Size

Others use per hour metering

There are a few more

Cloud Services

Machine Imageprivate cloudQueue

Federation

Web Services

and you can pick and chooseone or more cloud services

Even you can mixthe cloud providers

Now, we’re cooking!

Storage

Bandwidth Compute

Your IT costs would likely to be

mostly variable costs

Talking to your cloud services

Typically done via standard, simple, modern protocols and formats

HTTP REST

JSON XML

Typical SLAs

99.95% uptime

around

You choose where they reside

Although data and computing are accessible

everywhere

But, in order to be flexible and elastic,

the platforms on which you build applicationshave limited feature sets

Server Crash

Monitoring

Data Replication

Network Outage

Catastrophic Events

Cloud providers would

provide heavy lifting

All of these require

MASSIVE data centers and

capital investments

Easily measured in billions (US$)

Only a handful of major playerscan build the infrastructure

How My Business Can Take Advantage of

Cloud Computing

ComputeData

Files

Clients

Clients

The best model to put all servicesin the cloud

If you can start over..

You’ve seen this model works well many times before

55 millions

300 millions

…and many others

facebook

14 million videos uploaded monthly

140 million daily status updates

2 billion pictures uploaded monthly

300 million users

70% users outside US

1engineer

million users1

ratioIf we could be just 1% as efficient…

All of these are done with

Of course, that’s not that easyYou may already have millions lines of code

that run your business

People try to put the puzzle together

Traditional SoftwareCloud Computing

Mix #1: Private Cloud

Existing IT Infrastructure

CloudVPN

Mix #2: Hybrid Model

Existing IT Infrastructure

Cloud

Data/Storage

Computing/Applications

Example, accessing cloud data from existing infrastructure

Does mixthem together

worth doing?

Now, it’s time to

simplify your business

We’ve been on this road many times before

It’s painful first, but at the end,

we come ahead

Let’s look at a few examples

down to memory lane

Often simpler technology cancompete and win against superiortechnology

UserRich UI HTML

Interface1996

Protocol

heavyfeature rich

lightweightsimple

CORBA DCOM RPC JSON REST SOAP

Communication

Email

140 characters

text message

this is your business

this is thecloud platform

How do I jump?Or Should I?

Second part of the presentation will address just that

Simplifying Your Business On the Cloud

http://www.slideshare.net/Guppers/10-simple-ways-to-simplify-your-business-on-the-cloud

…and address Elephant in the room too

Security

Privacy

Identity

In Summary…

Cloud platform provides you with

Cost ElasticityPower ElasticityHigh AvailabilityScalabilityGlobal ReadyLong term Cost Reduction

For more presentations like this, visit, follow, subscribe to:

Blog: http://www.andyharjanto.com Twitter: http://twitter.com/harjanto

Contact: andy@guppers.com