how your business will be better in a connected world facebook vietnam
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How your business will be better in a connected world facebook vietnamTRANSCRIPT
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Huynh Kim Tuoc
How your business will be better in a connected world
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AGENDA
1 Why Social Media
2 How to approach FacebookI Page – Best practicesII MediaIII Technology
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AGENDA
1 Why Social Media
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Wisdom of friends
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60% of jobs are found through friends
U.S. Department of Labor
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90% of people trust friends more than critics for music recommendations
Zune Study, 2008
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• Power of friend - ComScore research shows that friends of fans typically represent a much larger set of consumers than a brand's fans - 81 times larger, on average, for the top 1000 brand pages.
• Influence - Ads with social context: 68% to remember seeing the ad, x2 to remember message of the ad, x4 likely to purchase (Nielsen)
• Targeting - According to a Nielsen OCR study,
1. narrow targeting (i.e. “women ages 18-34”) Facebook reaches its intended audience 90% of the time versus an online industry standard of 35% and an American Idol average of 11%.
2. broad targeting (i.e. “all women”), Facebook reaches its intended audience 95% of the time versus an online industry average of 72% of the time and an American Idol average of 55%.
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Technology is finally
catching up with human
behaviour
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hoursAverage hours per month
Source: Nielsen monthly time spent February 2011
6 hrs, 36 mins
1 hr, 19 mins
2 hrs, 10 mins
1 hr, 14 mins
1 hr, 15 mins
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AGENDA
2 How to approach FacebookI Page – Best practicesII MediaIII Technology
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Not just reach.
Not just clicks.BUILDING ESSENTIAL
CONNECTIONSTuoc likes Vietnam
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Pages Technology
Ads and Sponsored Stories
3 Step Building Blocks
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Page Insight - Who are your fans?
• Fans gender and age breakdown
• Also includes:• Top 20 countries where
your fans reside• Top 20 cities where your
fans reside• Top 20 languages your
fans speak
• Use this tab to ensure relevant content is being published to your fan base- ensure your publishing is targeted by language/location and push out local messaging to different cities
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Publishing top 10 best practices1. Post succinct content
– Posts between 100 and 250 characters (less than 3 lines of text)
– See about 60% more likes, comments and shares than posts greater than 250 characters.
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Publishing best practices2. Post photos and videos
– Rich media tends to draw attention more than simple text. Whenever you want to share a message on your Page, consider using related pictures or videos to make your message stand out.
– a photo album, a picture or a video generate about 180%, 120%, and 100% more engagement than the average post, respectively.
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Publishing best practices3. Post regularly• Your fans will be more likely to
engage with your content if you remain top of mind. Only you can know.
• A grocery store might post two or three times a week when it receives new products.
• A restaurant might post every day to let his fans know what the daily special is.
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Publishing best practices4. Ask for your fans’ opinion• Your Page should a be a place
for conversations between you and your fans.
• Ask your fans questions.• Seek their input in your
decisions, and use your Page as a way to gather feedback about your products.
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Publishing best practices5. Ask questions using our Questions product• With our Questions product,
you can ask your fans for ideas and feedback about how to improve your
• business. Fans can agree with an existing answer with a single click, or add a different response. This is an easy way to gather insights.
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Publishing best practices6. Try posting “fill in the blank” posts• If you want to give your fans
a very simple way to engage with your post, ask them to finish your sentence.
• Fill-in-the-blank posts generate about 90% more engagement than the average post.
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Publishing best practices7. Give your fans access to exclusive information• As a reward for liking your
Page, give fans access to exclusive, behind-the-scenes information
• Announcing new products to fans on Facebook before anywhere else
• Early access to sales, or posting exclusive photos from events on your Page.
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Publishing best practices8. Reward your fans with deals and perks• Promote your existing deals via
your Page to offer specific deals or perks only to your fans.
• You can use your Page to distribute coupon codes, link to some of your promotions.
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Publishing best practices9. Be timely• Current events, holidays or news. • For example, we’ve found that
posts mentioning Independance Day near Sept 2nd generated about 90% more engagement than all posts published on that day.
Chúc mừng Quốc Khánh 2 tháng 9 !
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Publishing best practices10. Localize your posts if they’re only relevant to a specific audience• Products in specific
countries. • Use the geo-targeting
feature .
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Pages Technology
Ads and Sponsored
Stories
3 Step Building Blocks
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Marketplace - CPC
• Auction-based pricing• Fan acquisition• Drive actions• Off-site clicks• Transactions• Game installs• E-commerce sales• Kick-start fan base
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The evolution of our premium ad product
Poll ad
App ad
Commenting ad
Like ad
Standard ad
Event ad
Sponsored Story
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Ad OpportunitiesPages can create these types of posts:
1. Status Updates (text)
2. Photos
3. Videos
4. Links
5. Questions
6. Events
And these can be turned into Ads
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Pages Technology
Ads and Sponsored Stories
3 Step Building Blocks
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Technology to make your business more engaging: E Commerce
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Sample Facebook apps in Viet Nam
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Sample of Facebook store app in Viet Nam
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Thank you
And that is how your business will be better in a connected world !
Huynh Kim Tuoc