howards gcc guest webinar
TRANSCRIPT
Attracting Guests from the Gulf States
WHO ARE OUR GUESTS?
GROSVENOR HOUSE 2015 Guests originating from Islamic Countries represents 35% of our total rooms
business. 88% of that business comes from the GCC (Gulf Cooperation Council). GCC: Saudi, Oman, United Arab Emirates, Kuwait, Qatar and Bahrain. The State of Qatar, Kingdom of Saudi Arabia and Kuwait are our largest
producing countries. Business from both Corporate and Leisure markets.
Market Trends• London welcomes 17.4 million international guests in 2015
• 3.5% Increase number of visitors compared to 2014
• 3% increased revenue to 2014 at £11.8 billion
• The GCC countries all feature in the top 10 spending countries to the UK
• SHOP TILL YOU DROP• The estimated value of Luxury fashion and design sectors in the GCC is more then
£11 billion • 94% of GCC consumers go shopping whenever they feel like it• 82% want gifts to impress• 77% like to create their own style• 74% claim it is important to stand out and to be noticed• 74% buy something they like, even if they have not planned it• 42% buy luxury clothes on a one to two months basis• 41% buy luxury bags every two to three months
WHY DO THEY TRAVEL?
London is a business hub and area of investment
To visit children studying in the UK. To shop and shop and shop. For medical treatment (clinical and
cosmetic). To escape the heat of their own
countries in summer. Frequency and availability of flights.
WHAT WE DO TO ENSURE THEY
RETURN?
Ensure all associates are culturally aware. Have bedrooms and suites that meet the specific requirements and layout
(Majlis style lounge large rooms, bidets, connecting rooms, etc.). Understand the importance of family and get to know the children (next
generation of regulars). Visit our regular families, corporate companies and travel partners worldwide
to encourage them and build awareness. Offer a home from home environment and known as the place in London to
meet. Amend opening hours and service offerings to mirror the needs of the
market. Offer tailored Arabic menus with a significant array of authentic dishes Natural ingredients used to suit the diets and tastes of the Arabic guests • Arabic and Turkish coffee, fresh Moroccan mint tea, Shisha on the Terrace
and our famous cheesecake
Howard [email protected]