howards home - update (howardsplaza12 - ochtend)
DESCRIPTION
Update over HowardsNieuws en introductie nieuw product door René de Vries, CTO HowardsHome en Fred van Dijk, CEO HowardsHomeTRANSCRIPT
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Social Business Value Creators #hopla12
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HowardsHome Nieuws
René de Vries
@redevries
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HowardsPlaza 2012
Typisch Scenario
Nieuws Distributie
Sociale Media Marketing/ Comm.
Sociale Media als kennisbron
Social Business
Nieuws
Sociale Media
1
2
3
4
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HowardsPlaza 2012
Van Kennis Management naar Content Curatie
Expertise
Relevantie
Vertrouwen
"I believe that there is a role for trusted curators of news, people who have unique access or unique insight, who can get to news more quickly than anybody else, or dive into it more deeply." Louis Gray - The Five Stages of Filtering
Real Time!
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HowardsPlaza 2012
Typisch Scenario
Nieuws Distributie
Sociale Media Marketing/ Comm.
Sociale Media als kennisbron
Social Business
Nieuws
Sociale Media
1
2
3
4
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HowardsPlaza 2012
Finchline - Luisteren
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HowardsPlaza 2012
Typisch Scenario
Nieuws Distributie
Sociale Media Marketing/ Comm.
Sociale Media als kennisbron
Social Business
Nieuws
Sociale Media
1
2
3
4
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HowardsPlaza 2012
HowardsHome Nieuws
Venster op de wereld
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HowardsPlaza 2012
Typisch Scenario
Nieuws Distributie
Sociale Media Marketing/ Comm.
Sociale Media als kennisbron
Social Business
Nieuws
Sociale Media
1
2
3
4
![Page 12: Howards home - update (Howardsplaza12 - ochtend)](https://reader036.vdocuments.net/reader036/viewer/2022081400/555aa650d8b42ad0538b490b/html5/thumbnails/12.jpg)
Magpipe
SALES & MARKETING
Marketeers Sales Managers Communicatie professionals Klantenservice / Webcare
• Het identificeren en kwalificeren van leads
• Verzamelen, delen & vastleggen van klantinformatie
• Het creëren en genereren van brand awareness & loyalty
• Het bewaken van de online reputatie
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HowardsPlaza 2012
Hoe begin je met Social Business?
1
2
3
6
5
4
Bewustwording
Kennis delen
Content Marketing
Social Business Value Creation
Social Business Implementatie Fases
Luisteren
Kennis verzamelen Prospecting
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HowardsPlaza 2012
Conversaties
Bedrijven
Personen
Onder-werpen
LinkedIn Twitter
Groepen
Nieuws
Magpipe = platform voor conversaties
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HowardsPlaza 2012
Roadmap > Yammer
Koppeling HowardsHome Nieuws naar Yammer beschikbaar 1e kwartaal 2012
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HowardsPlaza 2012
Magpipe Product Suite
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HowardsPlaza 2012
Waarom Magpipe
Magpipe stelt organisaties in staat om waarde te creëren met
Social Business
• Snel online leads identificeren en kwalificeren
• Altijd actuele en relevante informatie over uw klant
• Real time online informatie over uw product of dienst
• Vergroot de interne samenwerking en kennisdeling en bespaar kosten
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Vragen?
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HowardsPlaza 2012
Implementatie Fases
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Social Business Value Creators #hopla12