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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP Converged Storage for the next era of IT

Tom Joyce Vice President of Marketing, Strategy, & Operations

HP Storage


2

The IT World has Changed

The Internet Client/Server

Mobile, Social, Big Data & The Cloud

Database

ERP

CRM

SCM

HCM

HCM

PLM

MRM

Amazon Web Services

OpSource

IBM

GoGrid

Rackspace

Joyent

Hosting.com Tata Communications

Datapipe

PPM

Alterian

Hyland

LimeLight NetDocuments

NetReach

OpenText

PaperHost

Xerox

Google

HP

Microsoft SLI Systems

EMC

IntraLinks

Jive Software

Qvidian

Sage

salesforce.com

SugarCRM

Volusion

Xactly

Zoho

Adobe

Avid

Corel

Microsoft

Paint.NET

Serif

Yahoo

CyberShift

Saba

Softscape

Sonar6

Ariba

Yahoo!

Quadrem

Elemica

Kinaxis

CCC

DCC

SCM

Cost Management

Order Entry

Product Configurator

Bills of Material Engineering

Claim Processing

Inventory

Manufacturing Projects

Quality Control

Business

Education

Entertainment

Games

Lifestyle

Music

Navigation

News

Photo & Video

Productivity

Reference

Social Networking

Sport

Travel

Utilities

every 60 seconds

400,710 ads requests

2000 lyrics played on Tunewiki

1,500 pings sent on PingMe

34,597 people are using Zinio

208,333 minutes Angry Birds played

23,148 apps downloaded

Unisys

Burroughs

Hitachi

NEC Bull

Fijitsu

ADP VirtualEdge

Cornerstone onDemand

CyberShift

Workbrain

Kenexa Saba

Softscape

Sonar6

SuccessFactors

Taleo

Workday

Workscape

Exact Online

FinancialForce.com

Intacct NetSuite

SAP

NetSuite

Plex Systems

Cash Management

Accounts Receivable

Fixed Assets Costing

Billing

Time and Expense

Activity Management

Payroll

Training

Time & Attendance

Rostering Sales tracking &

Marketing

Commissions Service

Data Warehousing

98,000 tweets

Finance

box.net

Facebook

LinkedIn

TripIt

Pinterest

Zynga

Zynga

Baidu

Twitter

Twitter Yammer

Atlassian

Atlassian

MobilieIron SmugMug

SmugMug

Atlassian

Amazon

Amazon iHandy

PingMe

PingMe

Associatedcontent

Flickr

Snapfish

YouTube

Answers.com

Tumblr.

Urban

Scribd.

Pandora

MobileFrame.com

Mixi

CYworld

Qzone

Renren

Xing

Yandex

Yandex

Heroku

RightScale

New Relic

AppFog

Bromium

Splunk

CloudSigma

cloudability

kaggle

nebula

Parse

ScaleXtreme

SolidFire

Zillabyte

dotCloud

BeyondCore

Mozy

Viber

Fring Toggl

MailChimp

Quickbooks

Hootsuite

Foursquare

buzzd

Dragon Diction eBay

SuperCam

UPS Mobile

Fed Ex Mobile

Scanner Pro

DocuSign

HP ePrint

iSchedule

Khan Academy

BrainPOP

myHomework

Cookie Doodle

Ah! Fasion Girl

Mainframe

• More Information

• New Business Opportunities

• New Leaders

New technology everywhere…


3

17 TO 22 YEARS AGO

• Predictable workloads

• Physical resources

• Big IT budgets

• Limited analytics

Legacy Storage Must Change…


4

• Unpredictability

• Virtualization & ITaaS

• Shifting OpEx / CapEx

• Information assets

TODAY

• Unpredictability

• Virtualization & ITaaS

• Shifting OpEx / CapEx

• Extend information value

Legacy Storage Must Change


5

Changing the storage industry: HP Converged Storage

Converged management orchestration Choreograph across servers, networks, and storage

to lower OpEx and accelerate service delivery

Scale-out and federated software

Non-disruptive data growth and mobility between

systems for more efficient storage building blocks

Built on Industry standard based platforms Increase storage performance and density with platform integration on ProLiant and BladeSystem


7

Key Technologies: HP 3PAR and StoreOnce

Common technology from midrange to high-end so you can do far more… with much less!

Simple | Efficient | Agile

ONE Data Protection architecture

Modern storage architecture

HP 3PAR

HP StoreOnce


8

Gartner recognizes the HP Storage vision

Magic Quadrant for Midrange and High-End Modular Disk Arrays

Published: 17 November 2011 Analyst(s): Roger W. Cox, Pushan Rinnen, Stanley Zaffos, Jimmie Chang. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from HP. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


9

HP Storage is winning

• 100%+ YoY growth average for the last 4 quarters. Beating the market

• 3PAR is the fastest growing high-end platform in the market and HP’s largest disk array product line.

• Welcome to hundreds of former EMC & NetApp customers


10

What’s next for Converged Storage?


11

Convergence-driven innovations in Solid State Disk

Existing leadership

• HP 3PAR Storage: First high-end array with sub-LUN auto tiering to SSD

• HP LeftHand P4900: All-SSD scale-out SAN for small/medium businesses

• HP LeftHand Virtual SAN Appliance: Industry’s first software-only SAN delivers shared access to SSD for VM environments

New today

• HP 3PAR All SSD Array: 512 SSDs per array for dramatic $/IO and power savings

On the horizon

• Server-Storage collaborative caching

• Highly optimized all flash Converged Storage

• Memristor technology from HP Labs

SSD JBOD IO Accel. VMA 3PAR

Individual SSD Components

Hybrid Solutions with Advanced Data Services

LeftHand


12

Transforming user experience with Converged Management

Visibility Proactive monitoring and alerting for performance, capacity, and resiliency

Control Data movement, provisioning, and problem resolution from any device or location


13

Information has Changed: Unstructured Data

Unstructured data accounts for 90% of the information in the world today

Legacy databases are built for processing structured data (10% of information)

Legacy file systems were not built for massive scale

Challenges facing organizations:

• Extreme data growth causing cost pressure

• Information is trapped in silos throughout the enterprise

“Through 2015, organizations integrating high-value, diverse, new information types and sources into a coherent information management infrastructure will outperform their industry peers financially by more than 20%.”

Amount Growth

Unstructured 90% 62%

Standard 10% 22%


14

World’s fastest Hadoop performance - 3.8 x faster than competition

New for Big Data: HP AppSystem for Apache Hadoop

NDA until June 5, 2012, 11:00 am PT

New Solution • Turnkey Converged Infrastructure

of HW, SW and management delivered from HP factory

• Unique Cluster Manager with Push-button deployment and 3-D performance visualization tools

• Integration with Vertica Analytics Platform

• Open approach with support for - Cloudera, Hortonworks, MapR

Addressing big issues Hadoop is:

• Difficult to deploy and manage

• Understood by few

• Difficult to extract value and generate insight

Delivering big value

• Simplify and speed deployment: >800 nodes in 30 minutes

• See and optimize performance in real-time

• Scale seamlessly to 1000’s nodes with built in resiliency and fault tolerance

• Real-Time Analytics with Vertica 6.0


15

Build your roadmap to Big Data

Complete Solutions for Big Data

New Services

• HP Big Data Strategy Workshop

• HP Roadmap Service for Hadoop™

Addressing big issues

• Lack of understanding the Big Data landscape and ability to build a long term strategy

• Determine when and how Big Data needs to be protected, archived, and secured

• Avoid false starts due to limited Hadoop expertise

Delivering big value

• Proven experience

• Executable Roadmap with recommended investments, timeline, & risk mitigation

• Accelerate strategies to produce meaning and understanding with Vertica and Autonomy

Variety

Value Velocity

Volume

NDA until June 5, 2012, 11:00 am PT


16

Standardise and consolidate

Virtualise and automate

Self service applications with full lifecycle management

Self service infrastructure

Converged Cloud – Becoming a service broker in a hybrid environment

Step-by-step or fast track

Choose your cloud journey

Fast-track: HP Converged Systems

HP Converged Infrastructure – the foundation for Converged Cloud


Thank you!