I’m an experience designer

The creator of a dialogue between a person and a product, service or

system.

Disclaimer:

This presentation

is inspired by the books of:

Jon Kolko

Pleaseread them.

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Objects, services

and systems

that are commercially

successful are

not just useful…

…they have other

qualities that

make them

timeless…

…and/or

desirable.

The artist makes a statement

and the viewer responds.

A designer

creates the

dialogue

between

the user

and the

product.

We help the user

to experience

an emotion….

…and to

understand

the content

and context.

Who the user is,

really

matters.

Their culture…...

demographics……

environment……

…where

they

hang out

every day…

…where

they

spend

their

time

online…

…what

makes

them

tick…

…and

what

doesn’t.

“User centered design, as frequently practiced, often does

not truly give credence to the importance of the user. The

creation lies dormant until the user completely understands the

intellectual depth and feels the emotional qualities of what has

been designed.”.”(Jon Kolko)

Experience designer =

Designer of behaviour

Myth:

Interfaces such as the

web are primarily visual,

delivering brand

identity through

aesthetics.

Truth:

These interfaces

are primarily experiential,

where brand value

is delivered through

ease of use.

Some questions you

should be asking us…

What behaviour

is desirable

for my users

to have?

How can I alter

their existing

behaviour?

How do

my users

relate

to my

product?

What

are

their

needs?

What are my opportunities?

How can I make

my users loyal?

How do I get them

to adopt my new

product?

…and

how do I

get them

to love it!

We do this through…

User testing:

Listening, and

watching them.

Participatory design:

working together to

design the product.

Analytics:

measuring, benchmarking,

testing,

improving.

Storyboarding:

to understand

the processes.

Personas:

to help us

know your

users.

Evaluation:

so we can

improve.

Concepting:

to test lots of

ideas.

And many

more things

to ensure

your project

is successful.

Yes…

We’ll still make it

look clean

and cool…

…and

really

really

pretty.

Technology Psychology

WhatWe Do

Visual design

“Design is not just

what it looks like

and feels like.

Design is how it works.”

(Steve Jobs)

Thank you.

Marie-Claire Dean

www.i-thought.org