i businessppt final
DESCRIPTION
Presentation by Doug Richard at LEP MeetingTRANSCRIPT
Business in the Age of the Internet
THE WORLD HAS CHANGED
It is connected
Successful businesses exploit the net
A web page is not enough
The potential is transformative
ECONOMIC UNDERPINNINGSmall businesses in particular tend to transform productivity growth in to real growth in comparison to large corporations which tend to stockpile capital reserves for M&A activity and greater returns to shareholders through dividends
PROVEN METHODOLOGY
Based on School for Startups: Socratic Method and Action Learning
Piloted at MADE In 48 Hours
Ecademy is the leading small business social media training provider
“The intensive boot camp will show you every which way for leveraging the internet to accelerate growth, lower costs and increase profits”
“The quality of the speakers- when you are being told how to do something by someone who has done it themselves, you become more focused on paying attention”
“The delivery of the whole event appeared seamless, the quality of speakers excellent, the application of solutions was immediate.”
91% OF THE DELEGATES SAID THEY WERE VERY AND EXTREMELY SATISFIED WITH THE CURRICULA FOR IN 48 HOURS.
ECADEMY
Penny Power is the leading UK
expert on social media
training.
The BookThe Online
Training ToolsMethodology
Online video teaching
Self-paced learning
THE TEACHING PROGRAMME
BOOT CAMPS Intensive one day or multi-day learning events for all the entrepreneurs
BROADCASTSPre-recorded broadcasts for web-streaming or download covering specific topics in detail including tutorials by noted experts
WEB FORUMOnline, always on, forums for immediate support and keeping in touch with the community
BOOTCAMPS
The three workshops would each be held at each of the thirty regions defined by the current Local Economic Partnerships. (LEPs) Thus a
Total of 90 boot camps would be held for a total of 120 teach days (1 x 2 day + 2 x 1 day bootcamps).
The boot camps would be provided between January - April 2012 on a rolling road tour basis
MARKETING
SALES
FULFULLMENT & INFRASTRUCTURE
MARKETINGDAY ONEBranding• The culture of the online world
– how to adapt to the social culture
• Creating a repuation and building influence – online branding
• Know Me, Like Me, Follow Me – a process for building pipeline
• Achieving connectedness – through location and network integration
• Creating daily, weekly and monthly habits to feed your followers
DAY TWOB2B marketing
Vendor Sponsors
Presentations
Traffic generation • SEO• SEM• Social Media• Display
Advertising• Location based
(e.g. Groupon)• Email marketing
and tools
SALES• Fundamentals - price, selection, delivery, availability,
discovery • Ecommerce solutions • Payment Services
– PSPs, PayPal, CBA, Google Checkout
• Marketplaces – Amazon– eBay– Etsy– Rakuten/Buy– Asos, Tesco etc. etc.
• Mobile ecommerce• Affiliate models • Pricing models & Promotions -
FULFILLMENT & INFRASTRUCTURE
FULFILLMENT / SERVICEFulfillment services • Amazon• PF/TNT/RM etcDIY Fulfillment Customer support
INFRASTRUCTUREProcurement (e.g. AliBaba) Office and Productivity Tools• Cloud basics - free/low cost tools• Google Office suite• Microsoft 365• Manymoon• BasecampFinancial • Sage• Intuit• BrightpearlCRM • Salesforce, Highroose, ZooplaStorage • Amazon, GoogleHR
BROADCASTSBeginning the month after the first boot camp the iBusiness team will begin to produce and deliver broadcast quality 30 minute and one hour shows for web streaming on each of the subject matter themes covered in the live events.
• Branding• Social Media Marketing• SEO• Web Advertising• Location based Marketing
(local marketing)• Mobile Marketing• eCommmerce• Web Shops
• Affiliate Marketing• Fulfillment• Procurement• Web SAS Accounting &
Financial Management• eBanking• Group Productivity• CRM and Customer
Satisfaction• Human Resources
THE THEMES WILL INCLUDE:
WEB RESOURCESTWO KEY RESOURCES:
Dedicated iBusiness Programme Website
Ecademy core website & community
The two site will be fully integrated and inter-operable specifically for support of this programme
iBUSINESS WEBSITE
Event PlayThe WallThe LibraryThe Course Materials
THE ECADEMY COMMUNITYPLATFORM SUMMARY• Messaging: Connect to the right people
with unlimited network messaging and contacts
• SEO : Built in Search Engine Optimization (SEO) for all content and profiles
• Company Profiles : Present expertise, products and services using Social Media content and assets
• Social Media Feeds Connect, distribute and share all your social networking and social media activity with NetNews feeds
• Online Brand :Build your online brand and reputation with your own blog
• Marketplace : Market your business with unlimited Marketplace adverts
• Networking Groups : Extend your brand and network running your own networking groups and events
BUILDING ‘SOCIAL’ CAPITAL WITHIN SME’s BY LEVERAGING THE ‘SOCIAL WEB’
• Human Capital• Financial Capital
• SOCIAL CAPITAL
THE GOOGLE ‘SOCIAL’ AFFECT PAGE ONE
Ecademy blogs
Ecademy profile
YouTube
My blog
Slideshare
Wikipedia
PAGE ONE CONTD…
KLF blog
newspaper
PAGE TWOFaceBook
Women’s everything
EBA
Amazon
UCL
WHERE ARE THEY NOW IN THEIR SKILLS?
• Awareness?• Motivation?• Understanding?• Doing?• Habits?
UNDERSTAND THE WEB LANDSCAPE
• Their Internet Web Strategy
• Suspect, prospect, Customer– Website– Ecommerce– Buying– Selling– productivity
• Transactional• Business Tone and strategy• Their formal networks
• Their Social Strategy• Stranger, Friend,
Follower– Twitter– FaceBook– Ecademy– LinkedIn– YouTube– Klout etc
• Social - Supportive• Social Tone• Their informal networks
Ecademy – Philosophy and Framework
KNOW MEStrangers Social MediaBroadcasting
Collecting and Sharing Knowledge
FOLLOW ME
Followers Leading- who are you serving?
Network value – Knowledge and people
Friends Social NetworkingConversation
Collecting and Sharing People
LIKE ME
DEVELOPING THEIR FREEMIUM MODEL
Social Media
Product 4 prospects, quick win
Core BusinessFull solution Second sale
What next?
WE HAVE TO THINK ‘COMMUNITY’ - SME’s ARE AN ECOSYSTEM THAT
‘SHOULD’ WORK TOGETHER
SHARED RESPONSIBILITY
iBusiness Team: Curricula, Teaching, Support, Management
BIS: Endorsement, Support with Sponsors
LEPS: Venue, Catering & Promotion.
RGF: Funding
Small Businesses: Participation, small funding
Commercial Sponsors: curricula support & funding
SPONSORS & PARTNERSTHREE LEVELS:
CURRICULA PARTNERSThe two site will be fully integrated and inter-operable specifically for support of this programme
PRESENTATION PARTNERSProvide curricula and have opportunity to present at each of the 30 2 day events. Fee.
SPONSORSHIP PARTNERSAll of the above and also has branding rights across the event. Fee.
AUDIT & MEASUREMENT
• This programme will support a full outcome measurement initiative.
• Baseline measurement of business health at beginning of programme
• End of programme measurement on key metrics: # of employees, turnover, export activity, R&D activity
• Analysis by sector, region, business size• Fully anonymized through trusted entity
FURTHER DISCUSSION
SMA program funding
Role of lead partners