IDEA GENERATION- ROAD TO SUCCESS

Other people see things and say ‘Why?’ …. But I dream things that never were and say ‘Why not?’

George Bernard Shaw

IDEATIONOf the several ways for ideation, Two simple ways are: A mind map strategy Attribute change simulator

Idea Generation

MaazaSlice

Fruit Juices

ConcentrateMilk Shks

Lassi

Water

Ideal

ColdCoffee

Iced Tea

Mirinda

Fanta

Limca 7UpDewSprite

PepsiCokeThumbsUp

-2

-1.5

-1

-0.5

0

0.5

1

1.5

-2.5 -2 -1.5 -1 -0.5 0 0.5 1 1.5 2

X-Axis:PurityReady to DrinkNatural AdditivesBrandingFizzPrice

Y-Axis:Caffeine ColorChillFlavorFruitiness

ATTRIBUTE CHANGE SIMULATOR Dimension Quantity Order/Sequence Time element Cause or effect Character Form State or condition

Idea Generation

CAN THE DIMENSIONS BE CHANGED? A change in dimension-New idea

Smaller - pocket cameras, dictionary Larger - 12/16 wheeled Trucks, Thicker - Rugs, bricks, clothes Thinner - wrist watches, laptops, mobiles Slanted - Reading stand, mirror

Idea Generation

CAN THE QUANTITY BE CHANGED?

More - Three contact lenses (a pair with a

spare)

Less - shampoo in sachet

Join something to it - camera to a mobile

Add something to it - Flavor to toothpastes

Combine with something else - washer and

dryer in a single unitIdea Generation

CAN THE ORDER BE CHANGED? Arrangement - Car steering wheels left-

handed in the US and right handed in India Precedence - Rear drive automobiles Beginning - Self-starter automobiles Assembly/Disassembly - Do It Yourself Kits Focus - Kellogg packages name placed in the

left corner instead of the center

Idea Generation

CAN THE TIME ELEMENT BE CHANGED? Faster - Quick drying ink Longer - Food preservatives Shorter - Microwave Renewed - Self charging batteries Synchronized - Uniform vacation periods

Idea Generation

CAN THE CAUSE OR EFFECT BE CHANGED? Energized - Power steering Strengthened - Car coating Louder - Volume controls Softer - Rubber heels for women Destroyed - Breath and perspiration

deodorants.

Idea Generation

CAN THERE BE A CHANGE IN CHARACTER? Stronger - Dirt resistant paint Weaker - Pepsi cola made less sweet Substituted - Low calorie salad dressing Stabilized - Waterproof band age Uniformity - Standards in food, fuels. Cheaper - Air travel Expensive - Deluxe edition of books

Idea Generation

CAN THE FORM BE CHANGED? Animated - Escalators, Conveyors Slowed - shock absorbers Oscillated - pedestal fans Lifted - Forklift trucks Barred - Fence, gate

Idea Generation

CAN THE USE BE ADAPTED TO NEW MARKETS? Women - Colour tipped/mint flavoured

cigarettes Foreign - Reader’s Digest’s foreign issues Children - junior-sized tools

Idea Generation

Most ideas can be commercialized but to make money….?

Any Questions ??

Idea Generation