ii " i , i i i i 'i i page m.r.c. 8 up of 5,000 raisin growers and 21 pack ers. bitterness...

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0anuary ~O, ~087, Eastern Edition

SECTION: ADWEEK DIARY

HEADLINE: Ad Club Fetes

·Ti·'){·:·::, J.c)(:)k c::tf ·c.ne:·:' nc)t,\!,,- ~"'.]-:::'{~:::. lie: If-:':'i:":'~r'~" '1 'fl"'fE':' ,·:·:·\C:JE·:·:,r"IC·/ ()'"j' t~(~{·::·: ('"sC)L.tj·~· , .... !{.;.:.{::::. ' .. ~:::;C::~~· ... :H" 'r'!""~{,:·:·:,

event was Tuesday's Advert~sing Club of New YorK luncheon at the Essex House

ency executives Stone Roberts and Lynn bloraano provided an inside look at t:, I"'; E·:' ~: ,':':'i, rn r! ,':':\ .1 {J r"j!! i;:'" J"'; d rr C) dE':: 1 C: E:". r' c! 1 (.:~} t:. T J. f:,:' { .. \! J. n 'f i'"' C) rn -t-:. !'''i {.:.:.:, i .... E'/'f t:. C: Ct ,':':\ ':::;. t. t:. () (~:! .'.\. \/ t·:·:::, !"', {.:.:.:, I' C) t." .. ! r"i

thanks to SSC&B and Noxell

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while appearing in the ads is Hnne Burr. loaay she'- Anne Burr Rob?rts (wlfe of ::::; t:. C) r"~ {.:.::; , t:. c::: 1::) {.:.::: ~.::,:, >~ i:':'~ c:: t ) "

GRAPHIC: Picture', Leslip Winthrop, Ad LluD president, Bi61 Weithas worldwide chairman/ceo of SSC&B, Peter Troup, vp/marketing at Noxell and Spencer F' ], E;'i. \/ C)t,! k C) ~:::., ::::~~:~C::: S,; E{ L.t n ~:::;" C !"-;{':':'( .• i t' .. rn i:':'tr"'j ./ c: E·:' C):I C c·:·:' ]. {.:.:.:, I:::: I'" ,':':\ t. (,:.:! -:':':'{ c:} i f':'?r': t: .. / i:':'{ {;.:J (':·:'n c:: :~.' !'" E·:' :l. E:'~ t ... j. C:):·"r '::::.)"1 J, F' c:,·r 4 (:

2, Noxell's Peter Troup and SSL&S's Spen~er Picture 3, Christine \/ F' ~l

Hill, Holliday, Connors, Cosmopulos; Picture 4, Executive vp Sto~e Roberts. preslaen~ Frank DeVito and worldwlde chairman/ceo Sill Weithas of SSC&B share a lauqh wlth a former

.I j' '',\.t ..... I

For more information contact the Archives Center at [email protected] or 202-633-3270

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Page M.R.C. 8

up of 5,000 raisin growers and 21 packers. Bitterness abounds in California among agencies convinced commodity boards are more interested in political infighting than advertising. And many farmers, ranchers and growers have soured on agencies, believing ad people are not interested in their problems.

The key to the successful relationship is that CALRAB doesn't see FCB as "the outside advertising agency," says Bob Phinney, director of advertising and promotions, but as a marketing partner.

WENDY'S , This is the bad stuff

ADWEEK Special Report

MARKETER'S REPORT CARD 1987

slump and franchisees are getting anxious. The chain lost $4.9 million in 1986 and $6.8 million during the first quarter of 1987 alone. In late spring 160 employees were laid off because of the losses.

What magic ,Backer Spielvogel Bates Worldwide can work for Wendy's isn't clear. Its "Taste the Difference" campaign for former client Arby's is said to

. be so well-liked that the chain is keeping it regardless of who its new agency is. But it's doubtful BSBW has the creative magic to solve all of Wendy's problems.

NOXELL Faith in advertising

In times of crisis, there's no shortage of '~ny agency that has ever had a cosmetic finger-pointing at the corporate ,level,. account has yearned at least once for a and Wendy's, based in Dublin, Ohio, is crack at the Noxell Corporation. But the not immune. To wit: Wendy's and its re- Baltimore-based family-run company volvingdoor of ad agencies over the last won't budge. It has b~lt its reputation year, culminating with the choice of among agencies the same way that it has Backer Spielvogel Bates Worldwide earli- built up a loyal consumer following: coner this summer. Wendy's-perhaps best sistency. Noxell has used SSC&B:Lintas known in ad circles for axing Clara Peller W orJdwide for more than 40 years, and it at the' zenith of the popularity of has been at the William Esty Company "Where's the Beef'-has yet to land on for 22 years. It has also built incredible its feet from an advertising perspective. brand awareness for its Cover Girl line by

After DFS Dorland introduced the Big using the same theme ("the clean makeClassic hamburger with the "This Is the up") for more than 20 years. Good Stuff' campaign earlier this year, "When you've been with a client as Dick Rich Inc., the agency that brought long as we have, you don't have to play us "Hot 'n' Juicy" in the '70s, took 'P0r- games," says Stone Roberts, executive land's place. The one-man shop re-cut vice president at Noxell's primary agensome old spots until it released its first cy, SSC&B:Lintas Worldwide. "You can (and only) big campaign, "Give a Litpe get down to the business of producing Nibble,"" in March. ' good advertising."

"Nibble" dropped the chain from 6th It's also great to have a client like Nox-to 16th in Video Storyboard Tests' rank- - ell in your corner when other clients are ings and precipitated political fighting, cutting back on spending and taking their within the corporate ranks, causing Wil~ ' . media-buying responsibilities in-house. liam Welter, executive vice president! 'i ' Last year, industry sources say, Noxell marketing, to resign unexpectedly: He spent about $90 million on cosmetics, was replaced by Charles Rath, formerly 'food products, etc. It also launched a new of Dorland. Rath reportedly put out inqui- ,!cosmetic line, Clarion, backed with $15 ries to other agencies before all the re- ! million in spending, and it will put anothturns were in on "Nibble." er $12 to $15 million behind an extension

Wendy's might have been pushed into of its Cover Girl makeup line this fall. such hasty decision-making because its Noxell also has never suffered from the financial numbers have continued to revolving-door syndrome. The turnover

August 3, 1987

amon~ top-level management is virtually nonexist~nt, and the newly appointed senior vice president for marketing, Peter Troup, is an SSC&B veteran.

Although the "Clean Makeup" campaign has aired for many years, E. Lynn Giordano, executive creative director on the account at SSC&B, insists it's always a fresh challenge to come up with a new execution. "I love having-that success as a background to build upon," says Giordano. "One of the greatest things about Noxell is they believe in advertising."

XEROX Bringing out the discord

Stuck in the middle with no place to gothat's how agency executives say it feels to work for Xerox Corp. Agencies say that, in internal conflicts between the Stamford, Conn.-based corporate division and the Roche~ter, N.Y.-based products division, it's the advertising agency that's often the victim.

"Tl)ey were almost internal enemies," says one former agency executive who worked on the account. "And, for an agency, it puts them in a position of being a referee without a whistle." I One of the problems, he says, is that if a campaign was perceived to be the idel;\ of the products division, the corporate people didn't like it, and vice versa. "The a~ency was quite often in a no-win situation," he adds. "There were large numbers of people who could say no, and very few people who would say yes .... You had an enorinQus amount of roadblocks."

The development of factions at Xerox, sources say, hurts the advertising. jWith the corporate division bent on proqioting a brand image, the product division reportedly favors ads that promote product features. "Quite often, they were seen as incompatible," a source says. ,

"As far as I'm concerned, we have a good relationship with both Marschalk and Bates," says Michael E.G. Kirby, director of corporate advertising and promotion in Stamford. The new campaign


= 4 ADWEEK December 11, 1989

Grey and Lintas Rise and Fall on N ell Decision BILLINGS BILLINGS YEAR 1988 % OF

WON LOST/RESIGNED TO DATE BILLINGS CHANGE

YEAR TO DATE' YEAR TO DATE' +/(-) YEAR TO DATE' AGENCY (000,000) (000,000) (000,000) . (000,000) +/(-) CHANGES NOY. 1 • NOY. 30

1. Foote, Cone & 294.5 37.5 257.0 1,522.3 16.6 Won: $7 mil. Tombstone Pizza. Belding (1)

2. Saatchi & Saatchi 263.5 57.5 206.0 1,740.1 11.8 Won: $50 mil. Helene Curtis' Degree Advertising (3) antiperspirant and deodorant. Lost: $4

mil. Los Cabos Tourism Board.

3. D' Arcy Masius 184.8 17.0 167.8 1,652.0 10.2 No activity last month. Benton & Bowles (2)

4. J. Walter Thompson 178.8 16.6 162.2 1,617.0 10.0 Won: $11 mil.** Goodyear Tire & (4) Rubber Co. (consumer advertising); $2.3

mil.t 20th Century Fox. Lost: $2.3 mil. Six Flags Over Georgia.

5. Grey Advertising (8) 118.0 14.3 103.7 1,520.0 6.8 Won: $45 mil. Noxell's Cover Girl cosmetics; $5 mil. Quaker State (regional advertising); $1 mil. U.S. Coast Guard (recruitment).

6. Bozell (7) 134.5 51.5 83.0 1,090.0 7.6 Won: $6 mil. Glaxo; $4 mil. Six Flags Great Adventure. Lost: $2 mil. Russell Athletic.

7. Chiat/Day/Mojo (6) 141.5 61.0 80.5 480.0 16.8 No activity last month.

8. Young & Rubicam 112.0 33.5 78.5 1,848.1 4.2 Lost: $11 mil. Goodyear Tire & Rubber (5) Co.

9. McCann-Erickson (9) 137.6 89.3 48.3 1,314.0 3.7 Won: $2.3 mil. Six Flags Over Georgia.

10. BBDO (11) 73.5 35.8 37.7 1,148.2 3.3 Won: $2.5 mil. Hakusan Sake; $1.25 mil. Sony Microsystems. Lost: $4.5 mil. Converse Performance.

11. Wells, Rich, Greene 65.5 30.0 35.5 729.9 4.9 No activity last month. (12)

12. Ketchum Advertising 55.0 21.5 33.5 726.0 4.6 Won: $5 mil. William & Clarissa for (12) Kids; $4 mil. Stor; $4 mil. The Singer

Co.'s Magic Press Ironing Press; $3 mil. Prudential Realty Corp.'s Prudential Property Co.; $2 mil. San Diego Acura Dealers. Lost: $2 mil. Fisher Nuts.

13. Leo Burnett (15) 35.0 10.0 25.0 1,765.1 1.4 Won: $12 mil. Noxell's Noxzema skin· care.

14. Backer Spielvogel 26.0 6.0 20.0 1,091.0 1.8 No activity last month. Bates (14)

15. DDB Needham (16) 54.0 48.5 5.5 1,247.4 0.4 Won: $2.5 mil. Parklane Hotels International.

16. Lintas:USA (10) 54.5 55.0 (0.5) 1,349.8 (0.04) Lost: $45 mil. Noxell Corp.

17. Ogilvy & Mather (18) 65.1 92.0 (26.9) 1,247.4 (2.2) Won: $30 mil. Philip Morris (Bill of Rights project); $5 mil.** AT&T General Business Systems fax account.

18. Della 56.0 93.5 (37.5) 660.5 (5.6) Won: $25 mil.** American Isuzu Motors Femina,McNamee dealer associations. WCRS (19)

19. Campbell-Mithun- 19.5 58.0 (38.5) 783.0 (4.9) Won: $2 mil. Aer Lingus. Lost: $5 mil. Esty (17) Tombstone Pizza.

20. Ayer (20) 14.5 175.5 (161.0) 946.7 (17.0) Lost: $2 mil. Sterling Drug's Nco-Synephrine .

• Activity through Nov. 30 "Estimated Billings tCapitalized Billings -Compiled by Jane Weaver and Jim English

Account shifts compiled from press accounts and direct inquiries. and do not reflect grCNlth or loss from existing accounts. Chart includes domestic accounts assigned to US. offices operating under names listed and does not include aivisions.


Lintaslayoffs tied toad 'slippage'

By Jon Lafayette

NEW YORK-After losing a gamble that bankrupt Eastern Airlines would boost ad spending this year, Lintas: New York loid off 40 stuffers last week .

In "ddition to the dismissals, 40 open posts won'I be fill ed al the agency, which has a slnff of 000.

Losing the gamble is likely to put some Lintas executives in the doghouse with parenl InterpubJie Group of Cos.

Interpublic, whose agencies usually budget conservatively, would have preferred the layoffs to have begun earlier and have been implemented more gradually, sources say.

Linlas:Ncw York ChairmanCEO Spencer Plnvoukos said the agency had tried to avoid layoffs in the face of the unsl!ttled sltmition at Eastern, a client that spent $48 million on advertising in 1988 but has spent much less this year.

Although Eastern is starting to increase ad spending, the move had been anticipated much earlier by Lintas.

"We had [Eastern] budgeted at a level that anticipated a return to normal operations long bdore now," said Mr. Plavoukos, adding that even if Eastern didn't return to normal, the agency had hoped added revenue from other clients would have allowed it to retain staffers.

But, as the year progresses, he said, "We're seeing budget slippage on several accounts [rather than budget gains] . Nothing major; not on all accounts, but on some accounts. We had to make a midcollrse correction."

had been cutbacks in our media expenditures, which I haven't seen anything to suggest there have been, that's not necessarily a reason to layoff staff."

Eastern discounted the talk of its rol e in Llntns' layoffs.

Michael Henderson, director of markeling communications at Eastern , said the carrier's original budget was revised in April to refiect the airline's scaled-down operations. But Eastern has made a more rapid comeback than anticipated then, so spending levels are increasing rapidly, he said.

"We're spending more aggressively as we build back, and it wouldn't surprise me that if by the end of 1989 we come close to the 1988 level," Mr'. Henderson said. "By Sept. 7, we'll be back in

Spencer Plavoukos calls the layoffs ·evfry U.S. and Latin American "a mldcourse correcllon." destination as before the [Chapter

Some of the layoffs also resulted from the end of a joint venture with Hakuhodo Advertising of Japan, he said.

Mr. Plavoukos wouldn't identify other Lintas clients that were letting their budgets slip, but agency sources sny they included Unlleve .. , Johnson & Johnson, RJR Nabisco and Carnation Co.

Some of the shortfall resulted from delayed new-product launches, sources say.

Most agency clients contacted also wouldn't admit to changing spending plans, and other big agencies reported that while their clients were remaining conservative, they hadn't slashed spending.

A s pokesman for Unllever's Thomas J. Lipton Inc. unit, a Lintas client, said: "Even if there

11] filing." He also noted that there had

been "no agency layoffs on the Eastern account."

A spokeswoman at Noxell Corp ., a Lintas client, said the agency layoffs won't affect its account. She said the action "was represented to us as an Interpublie corporate move, as an acrossthe-board cut to increase Lintas' profitability."

McCann-Erickson Worldwide, another Interpublic agency, also plans some layoffs in the fourth quarter because of the loss of RJ. Reynolds Tobacco Co.'s Winston and Salem cigarette accounts last month, sources say. 0

Jennifer Lawrence in Houston and Laurie Freeman in Washington contributed to this story.

World Series .. is early hit By Scott Donaton

NEW YORK-ABC, in its swan song to baseball, is close to selling out ad time in the World Series n early two months before it starts.

Automotive and beer companies helped drive the network's sales effort as did a hot sports marketplace and fourth quarter, agency executives say.

"There's been a real strong demand for sports in the fourth quarter," said Steve Grubbs, senior VP-national broadcast buying at BBDO Worldwide. "Advertisers are going after the big events in a bigger way. They're not just buying one or two spots anymore,"

A source at ABC said more than 95% of the network's commercinl inventory in the games, starting Oct. 14, has been sold. By comparison, NBC's telecast of the World Series last year and ABC's 1987 broadcast didn't approach sellout levels until a month before the games.

ABC sold unit. in the Series for an average $330,000 per 30-second prime-time spot, an 18% increase from NBC's average. There are an average 60 :30 units per three-hour game.

This year's World Series marks

the lnst time ABC or NBC will air Major League Baseball games until at least 1994. CBS outbid them last year, paying a landmark $1.1 billion for the exclusive network rights for 12 regular-season games, the All-Star game, the League Championship Series games and the World Series (AA, Dec. 19).

For many marketers, the World Series remains one of the best vehicles to launch new spots or showcase existing campaigns.

Among the major advertisers this year: • AT&T Co. will break a campaign touting its long-distance service. N W Ayer handles. • Shearson Lehman Hutton will unveil its long-awaited new corporate campaign. It will be the first Shearson work by Ally & Gargano, succeeding McCannErickson Worldwide. • Toyota Motor Sales USA is the exclusive import car advertiser and General Motors Corp. the exclusive domestic car advertiser.

"We' ll split this year with Lexus," Toyota's new upscale division, said George Borst, Toyota VP-marketing.

Team One, El Segundo, Calif., is the Lexus agency; Toyota is handled by Saatchi & Saatchi DFS/Pacific, Torrance, Calif.

GM's Chevrolet and Oldsmobile

divisions will use their parent's time, with most Chevrolet time going for the new Geo brand. Lintas:Campbell-Ewald, Warren, Mich. , handles Chevrolet; Leo Burnett USA, Chicago, is Oldsmobile's agency. • The Beef Industry Council has bought time on the World Series and in mid-October will break new executions in its "Real food for real people" campaign (AA, Aug. 14). Ketchum Advertisintl, San Francisco, handles. • Nike will continue the "Bolympies " campaign starring superathlete Bo Jackson, via Wi eden & Kennedy, Portland, Ore. • Apple Computer, which traditionally breaks its new campaign during the World Series, has bought time again this year, but "we haven't decided how to use it," said Bluce Mowery, director of marketing communications. BBDO, Los Angeles, handles · Apple. • Gillette Co. will tout its Atra Plus blade-and-razor system via BBDO here.

Also advertising in the telecast are Miller Brewing Co., PepsiCola Co., Coca-Cola Co., Michelin Tire Corp. and IBM Corp.; their specific ad plans are unknown. 0

Written from bureau reports.

Fired up: R.J. Reynolds launches a pre-emptive ad strike against Philip Morris', new denicotined Next

. !!igarette. ; .... :. _ .... ~ .. ~;.;;; ... ~ . ... 10

New battleground: ' Luxury auto marketers fight for event sponsorships .. ' ........... :"' .......... .. .......... .. .. .... . 16

No more bugs: Volkswagen moves away from the ' ~'bug\)mage with the new 1990 Corrado .............. . 17

Sweet smell of California: M~ Factor introduces Jaclyn Smith's California fragrance. .. ......... 22

Consumer attitudes: The U.S. economy slows as consumers start to spend more cautiously. .. ...... 24

Sports. Marketing Beginning With a critical , examination of how the National Football League is marketing itself, the section focuses on pro and college football.

J,'·_I,t)'.·.I~~~.L ;113,1 -~--------~------~,~.-. ," tl!llU~""ROMOTIOWNEWS",% Pt!VJ I MEDIA

.. 48 "Consumer Linage .. , 50

PeopleWorks People Moving

52 .52

Photo Review 54

U.S. NewsWatch .... . 18 Corrections

& Clarifications .. .. 34 ,

Hanes makes'a: big scoring play with anew campaign featuring prominent football and basketball athletes to show "Nothing else feels so right."

Classified ............... 55 For,the Record ... .. .. 63 Index to Advertisers 68

Contonts copyright 1989 by Crain CommunlcaUona Inc. All rights reserved.

~~·f~n~~D~:~~~,~~7ol:~ :"~.),'~=~4=,:ox=.~= m. 60611-2590. _ poslogepaJdalChlcagoond_ moIlingotficoo. Send_' changea b ADVERTISINO AGE, CIr'aAation Department, 965 E. JeftIQOn, DetroIt, Mich. 48207. $2.00. oopy, $74. year, $124 two years. .Add $115 per year for air delivery b Europe & Middle East Add $49 lor turfacema11 10 all 0Iher foI'e9'I 00UI'drteL WlLUAM STRONG. VP<trt:utaUon; DAVE KEllEY, cIteuI~ manager. FCXK weeb' notice required for change 01 addrea.. Mdress all subsOOptton cOheapolldelloo 10 ClreuIatIon Department, Adverttaing Aqe. 96S E. Jefl'8I'1IOI'1.

DetroIt, MIch. 48207 1~992-9970. MIcrofItm copMts are '1'\ -- from UnlYorslty -. 300 N. Zeeb Rd.. Am l' l' Moot, Mich. 48103. M"""""'" copies Ole av_ from 8eII &

-",. Miclo Photo DMtkln. Old Mansfield Rd •• Wooeter. Ohio 44691 .' AD AOE Is available for electronlc retrieval on the

, ~, : I "J:' NEXIS· ServIce, Mead Data Central, Inc., P.O. Box 933, Day-ton, Ohio 4~ (BOO 227-49(8). ~


001973-000

p.L LOIS & PETERS INC. · • te. Commercial Blvd., Ft. Laude,rdale, 33308 J05-n6-7308

.!ax: 305-776-6649

Year Founded: 1975

fOX. Annual Billing: $1,370,000

al<down of Gross Billings by Media: ;. Pubis. $274,000; OM $548,000; Collateral 546,000

Lineal.................... .......... .......... .................. Pres. )II Peters ............................................ ~ktg. Dir. Nhite .............................................. Media Buyer

::t. Execs.: Irv Lineal, Brion Peters

"OITIOtrix, Darien, CT Automotive Repair 18nuals : Sales, Inc., Wilton, CT Automotive Specialty ems e Inti., Darien, CT Electronic Direct Mktg. irotechnic Corp., New York, N. Y. Waste ~~urces Engrs. Jstry International. Engineering Publication ;;"01. Automobile Publication ,e Plastics, Freeport, N. Y. Plastic Molder

lay's Transporte IntI. Publication

034813-{)72

"lTAS:VOS DIRECT <It Dag HanimarskJold Plaza, New York, IY 10017 !.: 212-605-8000

1pIoyees: 22

.prox. Annual Billing: $25,000,000

1OIT185 J. Turner ..... Chm. & Chief Exec. Officer . wis M. Smith, Jr ............... Pres. & Dir. Creative

Services !f.'rge A. Vos ................ Sr. V.P., Mngmt. Supvr.

imation. Friskies !Ok, David C., Publishers ~Moss, Arthur S., Foundation lCYclopaedia Britannica I Corp. J!lnson & Johnson. Serenity, Acuvue

fn& Fink ' astercard aredith/Better Homes & Gardens etropolitan Life Insurance Co. junton Press alII Thru The Bible Ministries D"d, OMS Inc., Div. of ABC

','r AS:WORLDWIDE 034813-000

- Oag Hammarskjold Plaza, New York, -.( 10017 ill: 212-605-8000

lnpIoyees: 5,272

!ational Agency Associations: AAAA-AAFABC-ADMA-BPA-DMA-MCA-NYPAATAAN

.pprox. Annual Billing: $1,100,000,000 (US)

-{lprox. Annual Billing: 2,800,000,000 rNW) ~iIliam V. Weithas ....... Chm. & Chief Exec. WW '-eIlneth l. Robbins ..... Deputy Chm., WW; Chief _ . Exec., IntI. Div. ~ue A. Tejerina ........... Chief Fin. Officer WW

e M.R. Bernard ........ Reg. Dir., Benelux, Inti. _ Media Coord. IIIlcis J. DeVito .... Pres., Dir. Creative Services

'ntho . Lintas:NY ~ ny W. May ...................... IntI. Personnel Dir.

ence E. Lamattina ...... Exec. V.P., Dir. Mktg. ~ .. Services, W'!'

orn Kamolvannthlp ........ Reg. Dlr.-SE ASia, ~ Chm., Lintas:Bangkok fItark A.H. Mclaren ................. Inti. Creative Dir.

J. Penney ...... Inti. Client Service Dir., Reg. Dir.-So. America

Spencer Plavoukos ~ .............. Chm. & Chief Exec. . Lintas: NY, Vice Chm .

Lintas:USA Manolo Ramiro ........... Reg. Dir., Spain, Portugal,

Italy, Greece; Chm. Lintas:Spain

Rolando Sainz de la Pena ...... Reg. Dir.-Canada, Mexico, Central America,

Caribbean John P. Sweeting ............. Corp. Devel. Dir., Reg.

Dir.-India, Pakistan, Japan, S. Korea, ME

Gerald Wright ..... Chm., Lintas:London; Reg. Dir. . So. Africa

Ingo Zuberbier .......... Reg. Dir.-Germany, Austria, Scandinavia, Switzerland

034813-{)o1

Llntas:USA One Dag Hammarskjold Plaza, New York,

NY 10017 Tel.: 212-605-8000

William V. Weithas ................ Chm. & Chief Exec. Lintas:WW

Richard D. O'Connor ....... Vice Chm. Lintas:USA; Chm. & Chief Exec.

Lintas:Campbell Ewald Spencer Plavoukos .......... Vice Chm. Lintas:USA;

Chm. & Chief Exec. Lintas:NY

Francis J. DeVito .... Pres., Dir. Creative Services Lintas:NY

Peter A. Dow ............... Pres., Chief Oper. Officer . Lintas: Campbell Ewald

Sean K. Fitzpatrick .................. VICe Chm., Lintas: Campbell Ewald

Lawrence E. Lamattina ...... Exec. V.P., Dir. Mktg. Services Lintas:WW

Don Peppers ............ Exec. V.P., Business Devel. F. Stone Roberts ....... Grp. Exec. V.P., Lintas:NY R. Hamilton Schirmer ........ Exec. V.P., Dir. Client

Services, Lintas:Campbell Ewald

Louis M. Schultz ................ Exec. V.P., Dir. Media Services Lintas:USA

Jan T.l. Homan ............ Exec. V.P., Dir. StrategiC

Untas:New York

Planning & Research Lintas:USA 034813-{)O2

One Dag Hammarskjold Plaza, New York, NY 10017

Tel.: 212-605-8000

Spencer Plavoukos ............... Chm. & Chief Exec. Francis J. DeVito .... Pres., Dir. Creative Services William A. Overlock ....... .. .... .. Exec. V.P., Admin.!

Finance, Sec. F. Stone Roberts .............. Grp. Exec. V.P:, Client

Services

Client Services Joseph V. Karle, Jr. .............................. Exec. V.P. Ian McGregor ......................................... Exec. V.P. Stephen W. Norcia ..... ........................... Exec. V.P. Terry l. Rosenquist ............................... Exec. V.P. Robert D. Wadsworth .. .. ....................... Exec. V.P.

Creative ServIces Alan R. Colello ......... Sr. V.P., Exec. Creative Dir. Donald V. Gill ...... Exec. V.P., Exec. Creative Dir. E. Lynn Giordano ....... Exec. V.P., Exec. Creative

Dir. Susan C. Read .... Exec. V.P., Exec. Creative Dir. Michael A. Shalette ................... Exec. V.P., Exec .

Creative Dir. Donald R. Wilde .. .. Exec. V.P., Grp. Creative Dir.

Senior Vice Presidents Judah B. Alper ........................... Gro. Creative Dir. Robert J. Barnes ............................ Mngmt. Supvr. James M. Barry ............................. Exec. Producer Claire M. Berkley ............................ Mngmt. Supvr. George A. Bragg .............. Dir. Brdcst. Production Peter V. Bulkley .............................. Mngmt. Supvr. Gary J. Carr ............... .. .......... ... Mgr., Natl. Brdcst. Ira Chynsky ........... Dir. Creative Services Admin. Sheri l. Colonel ...... .. ..................... Mngmt. Supvr. Neil Costa ............ .. ................ Assoc. Creative Dir. John l. Dauer ................................. Mngmt. Supvr. Neal Dearling ............................. Grp. Creative Dir. Elliot G. Dorfman ........................... Mngmt. Supvr. Susan K. Eisler ..................... Res. & Mkt. Planner Patrick J. Fanelli ................... Assoc. Creative Dir.

• Updating Information has been received directly from agency

Nancy B. Fishelson ...................... Exec. Producer Elizabeth Fitterman ................... Grp: Creative Dir. Florence Friedman ............... Res. & Mkt Planner Lois F . . Gaelen ........................... Grp. Creative Dir. C(. Douglas Gluck .............................. Planning Dir. Marc Goldstein ............ Dir. Natl. Brdcst. Media &

Programming Jamie S. Holt .................................. Mngmt. Supvr. Molly A. Hudson ............................. Mngmt. Supvr. Richard R. Huebner .................. Grp. Creative Dir. Stuart A. Kuby ............................. Dir., Music Prod. Tony Lanitis ............................... Mgr., Res. Opers. John A. Lerch ............................ Grp. Creative Dir. Carolyn I. Libbey ............................... Planning Dir. Leonard W. Lipson ............................ Planning Dir. Richard S;M. Mathews ............. Grp. Creative Dir. Stanley E. Moldovan ................... Dir. Devel. Res. Mariann M. Monsen .................. Grp. Creative Dir. Frank H. Murakami .......................... Exec. Art Dir. Kenneth C. Musto ..................... Grp. Creative Dir. Neill Myers ...................................... Mngmt. Supvr. Stanley J. Noble ........................... Exec. Producer Russell l. Nype .............................. Mngmt. Supvr. Edward C.H. Parker ....................... Mngmt. Supvr. Nicholas M. Pellegrino ................. Exec. Producer David M. Platt .................................... Planning Dir. George M. Recine ....................................... : Treas. Erica Ress ................. ............ Assoc. Creative Dir. Michael R. Rogers ......................... Mngmt. Supvr. Warren l. Ruden ............. ............... Mngmt. Supvr. Russell K. Shaffer .......................... Mngmt. Supvr. Eugene H. Tashoff ............... Assoc. Creative Dir. Nicholas Vitale .......................... Grp. Creative Dir. Cynthia R. Williams ........................ Mngmt. Supvr.

034813-{)10

Llntas latina Koger Exec. Center, 8525 NW 53rd Terrace,

Suite 101, Miami, FL 33166 Tel.: 305-592-7135 Telex: 310-848-7930

Gunther Saupe ............................................... Pres. Francisco Vergara .............. Sr. V.P., Creative Dir . Barry $oloff ..................... Sr. V.P., Mngml Supvr.

034813-{)o3

Llntas:Hakuhodo One Dag Hammarskjold Plaza, New York,

NY 10017 Tel.: 212-605-8000

Akira Nakayama ................. Chm. Mngmt. Comm. Gerry Miller ...................................................... Pres. Alan Grazio ............................................ Exec. V.P. Ryuichi Ishino ............................................. Sr. V.P.

034813-{)o4

Untas:Campbeli Ewald 30400 Van Dyke Ave., Warren, MI 48093 Tel.: 313-574-3400 Telex: 810-226-7044

Executive Management Richard D. O'Connor ..... Chm. Bd. & Chief Exec.

. Offic~

Sean K. Fitzpatrick ................................ Vice Chm. Peter A. Dow ............ Pres. & Chief Oper. Officer Robert P. Roselle ............ Exec. V.P: & Chief Fin.

Officer James I. Bernardin ................................ Exec. V.P. Jan T.L. Homan ..................................... Exec. V.P. Ronald W. Mitchell ................................ Exec. V.P. Robert H. Schirmer ............................... Exec. V.P. Louis M. Schultz .................................... Exec. V.P. Eugene F. Taylor ................................... Exec. V.P. James C. Arthur .................. .. .. .......... Grp. Sr. V.P. John A. Barczyk ................................ Grp. Sr. V.P. Robert J. Gervason ........................... Grp. Sr. V.P. Suzanne H. Gilbert ............................ Grp. Sr. V.P. Anthony J. Hopp ................................ Grp. Sr. V.P. William J. Ludwig ............................... Grp. Sr. V.P. Harold A. Margolis ............................ Grp. Sr. V.P. John S. Momeyer .............................. Grp. Sr. V.P. Dennis H. Plansker ................... .. ...... Grp. Sr. V.P. Lawrence M. Rau .............................. Grp. Sr. V.P. Edwin L. Acker ........................................... Sr. V.P. Larry Barnard .............................................. Sr. V.P. Michael O. Bell ... , ....................................... Sr. V.P. Harold W. Bickner, Jr. ............................... Sr. V.P. James T. Birchfield .................................... Sr. V.P. Edward T. Bradshaw ................................. Sr. V.P. Louis H. Bridenstine, Jr. ............. ............... Sr. V.P. Mary Jo Cameron ...................................... Sr. V.P.

(Contlnued-next page)

399 , ,


LlNTAS:WORLOWIDE-Continued , Jon M. Cashen ............................................ Sr. V.P. William J. Case ........................................... Sr. V.P. Dennis G. Connaughton •••........................• Sr. V.P. Craig A. Denton ................•......................... Sr. V.P. Kenneth J. Domanski ................................ Sr. V.P. John G. Farsakian ...................................... Sr. V.P. Frank Fraser, Jr . ......................................... Sr. V.P. Ronald D. Geskey ...................................... Sr. V.P. Donald L Gould ..•...................................... Sr. V.P. Bernard Guggenheim ................................. Sr. V.P. Jack W. Hartgen ........................................ Sr. V.P. James P. Huchok ....................................... Sr. V.P. Jeffrey A. Jacobs ....................................... Sr. V.P. James A. Lodlle ............ ~ ............................ Sr. V.P. Glenn T. Mamchi ....................................... Sr. V.P. Robert I. Mitchell, " ................................... Sr. V.P. Barbara A. Munro .....••................................ Sr. V.P. James D. Nicoll .......................................... Sr. V.P. Robert F. Ovies .......................................... Sr. V.P. William D. Richards .................................... Sr. V.P. Karen Ritchie .............................................. Sr. V.P. David W. Roddy ......................................... Sr. V.P. Robert A. Rosiek ........................................ Sr. V.P. Michael J. Ryan .......................................... Sr. V.P. Milton J. Sand ling, Jr . ................................ Sr. V.P. Judith E. Sawyer ........................................ Sr. V.P. Albert E. Schacherer ................................. Sr. V.P. Jeffrey T. Seregny ...................................... Sr. V.P. Denise A. Sidlow ........................................ Sr. V.P. Richard Sleeman ........................................ Sr. V.P. Robert J. Solano ................................. ....... Sr. V.P. Kathleen M. Speck .................................... Sr. V.P. L Keith Stentz ............................................ Sr. V.P. Susan B. Stepek ........................................ Sr. V.P. Thomas A. Thomson ................................. Sr. V.P. Michael L Tuite .......................................... Sr. V.P. Eugene Turner ............................................ Sr. V.P. John Wattles ............................................... Sr. V.P. Howard A. Zoss .......................... .. ............. Sr. V.P.

Account Group Personnel Richard D. O'Connor ... .. Chm. Bd. & Chief Exec.

Officer Peter A. Dow ............ Pres. & Chief Oper. Officer R. Hamilton Schirmer ..... Exec. V.P., Agency Dir.

Client Services John A. Barczyk ........ Grp. Sr. V.P., Grp. Mngmt.

Supvr. William J. Case ............... Sr. V.P., Mngmt. Supvr. Anthony J. Hopp ........ Grp. Sr. V.P., Grp. Mngml

Supvr. John S. Momeyer ...... Grp. Sr. V.P., Grp. Mngmt.

Supvr. Dennis J. Connaughton .............. Sr. V.P., Mngmt.

Supvr. Jeffrey A. Jacobs ............ Sr. V.P., Mngmt. Supvr. Michael J. Ryan ......... Sr. V.P., Grp. Acet. Supvr. Milton J. Sandling, Jr ..... Sr. V.P., Mngmt. Supvr. Jeffrey T. Seregny .......... Sr. V.P., Mngmt. Supvr. Thomas A. Thomson ...... Sr. V.P., Mngmt. Supvr. Michael L Tuite .............. Sr. V.P., Mngmt. Supvr. John Wattles ................... Sr. V.P., Mngmt. Supvr.

StrategiC Planning & Research Jan T. Homan ............... Exec. V.P., Dir. Strategic

. Planning/Research Ronald W. Mitchell ......•.. Exec. V.P., Dir. Agency

Planning Harold A. Margolis ........... Grp. Sr. V.P., Dir. Info.

Services John G: Farsakian ..... Sr. V.P., Res. Acet. Supvr. Frank Fraser, Jr . ........ Sr. V.P., Automotive Mktll' James P. Huchok -............ Sr. V.P., Mgr. Strategic

Planning Susan B. Stepek ........... Sr. V.P., Mgr. Reference

Center

Creative Sean K. Fitzpatrick ..... Exec. V.P. & Dir. Creative

Services Eugene F. Taylor ........ Exec. V.P. & Dir. Creative

Services William J. Ludwig .............. Grp. Sr. V.P., Creative

Services Dennis H. Plansker ........... Grp. Sr. V.P., Creative

Dir.lBrdcst. Lawrence M. Rau ...... Grp. Sr. V.P., Dir. Creative

Opers. Michael O. Bell ..... ................ Sr. V.P., Grp. Supvr. Harold W. Bickner, Jr . ......... Sr. V.P., Grp. Supvr. Jon M. Cashen ..................... Sr. V.P., Grp. Supvr. Kenneth J. Domanski .......... Sr. V.P., Grp. Supvr.

400

-Donald L Gould ................. Sr. V.P., Creative Dir. Jack Hartgen ................ V.P., Assoc. Creative Dir. James D. Nicoll ...... Sr. V.P., Sr. Writer/Producer William D. Richards .. ~ ............... Sr. V.P., Dir. Print

Production Albert E. Schacherer ........... Sr. V.P., Exec. Prod. Denise A. Sidlow .................. Sr. V.P., Exec. Prod. Robert J. Solano .. , Sr. V.P., Assoc. Creative Dir. L Keith Stentz ....... Sr. V.P., Assoc. Creative Dir. Eugene Turner ....... Sr. V.P., Assoc. Creative Dir. Kathleen M. Speck ... f ......... Sr. V.P., Copy Supvr.

Media Louis M. Schultz ............. Exec. V.P. & Dir. Media

Services Robert J. Gervason ..... Grp. Sr. V.P., Assoc. Dir.

Media Services Edwin L Acker .......... Sr. V.P., Assoc. Media Dir. James T. Birchfield ... Sr. V.P., Assoc. Media Dir. Ronald D. Geskey ..... Sr. V.P., Assoc. Media Dir. Bernard Guggenheim .... Sr. V.P., Dir. Media Info.

Services Robert I. Mitchell ........ Sr. V.P., Dir. Local Market

Media Barbara A. Munro ........... Sr. V.P., Mgr. Chevrolet

Media Planning Karen Ritchie ...... Sr. V.P., Mgr. Chevrolet Media

Planning Judith E. Sawyer .. ....... Sr. V.P., Dir. Natl. Brdcst.

Media Howard A. Zoss ........... Sr. V.P., Mgr. EAL Media

Planning

Anance & Administration Robert P. Roselle ........ -Exec. V.P., Fin. & Admin. Suzanne H. Gilbert ............ Grp. Sr. V.P., Dir. Fin.

Services Louis H. Bridenstine, Jr .................. Sr. V.P., Gen.

Counsel & Sec. Mary Jo Cameron ................. Sr. V.P., Mgr. Client

Accounting Robert A. Rosiek ..... Sr. V.P., Dir. Profit Planning Deborah S. Osborne ................ V.P., Mgr. Human

Resources 034813'()()S

Llntas:Campbell-Ewald 11 Piedmont Center, Suite 710, Atlanta, GA

30305 Tel.: 404-231-3544

John L Knorr ............................ V.P., Acct. Supvr. 034813-006

Llntas:Campbell-Ewald 120 S. Riverside Plaza, Ste. 2252, Chicago,

IL 60606 Tel.: 312-454-1752

Gerald J. Temaner .................... V.P., Acct. Supvr. Joseph W. Tuskiewicz .......... .... V.P., Acct. Supvr.

034813'()()7

Llntas:Campbell-Ewald 545 E. Carpenter Frwy., Ste. 1500, Irving, TX

75062 Tel.: 214-869-9166

John D. Pohl .............................. V.P., Acet. Supvr. 034813.()()8

Untas: Campbell-Ewald 10920 Wilshire Blvd., Suite 1100, Los

Angeles, CA 90024 Tel.: 213-824-1922

James C. Arthur ....... Grp. Sr. V.P., Grp. Creative Dir.

Craig A. Denton .............. Sr. V.P., Mngmt. Supvr. Glenn T. Ma'Tichi .............. ....... Sr. V.P., Mng. Dir. James A. Lodge ................. Sr. V.P., Creative Dir. David W. Roddy .............. Sr. V.P., Mngmt. Supvr.

034813'()11

Untas:Ceco Communications 30400 Van Dyke Ave., Warren, MI 48093 Tel.: 313-574-3400 '

James I. Bernardin ........ Chm. Bd. & Chief Exec. Officer

Frank E. Hoag, Jr . .... Pres. & Chief Oper. Officer Gordon A. Koch ..... Sr. V.P., Chief Fin. Officer &

Sec.-Treas. Robert P. Roselle ............ Sr. V.P. -& Asst. Treas. Alexander C. Suczek ...... ..... Sr. V.P. & Gen. Mgr. Robert S. Vincent ...... Sr. V.P & Dir. Publications Barbara G. Baln ......................................... Sr. V.P. Kirk E. Beauregard ..................................... Sr. V.P.

.' New account (acquired slnee laet laue of directory)

Robert E. Britton ................ , ....... , ............. .. Eugene Butera ........................ f ................. ..

Michael J. Cunningham ................. ; .......... . Thomas H. Gaskin ..................................... Sr Robert F. Henry ......................................... Sr' David S. Stone ........................................... Sr' Bradford Tisdale ......................................... Sr:

Llntas:Ceco Communications One Oag Hammarskjold Plaza, New York,

NY 10017 ' Tel.: 212-605-8000

John L Dauer .............. Dir., Sis. Promo. &

Advertising Council, Inc., The, New York Public Service Campaign '

Amstar Corp., New York, NY American Sugar Div. Domino

Prods., Food Service, Products

Bass, G. H. & Co. Bass Shoes Beaumont Hospital, Royal Oak, MI Bil Mar Foods, Inc., Zeeland, MI Mr.

Turkey Franks, Mr. Turkey Hams, Mr. Luncheon Meats, Mr. Turkey Sausage, Mr. Turkey Quarter Breasts, Turkey Frozen Breaded, DeWitt's

~oyS Clubs of America, New York, NY . 'OJ Bridgestone, USA, Inc., Nashville, TN Automo-

tive & Truck Tires -Carnation Co., Los Angeles, CA .

Pet Foods Division. Bright Eyes, Blend, Come n' Get It, Fancy Fish Ahoy, Friskies Dry Cat Mighty Dog, New Products

Instant Division. Breakfast Bars, Hot Mixes, Instant Breakfast, Milk, Coffee Mate, Slender Diet New Prods.

Chesebrough-Pond's, Inc., Greenwich, CT Health & Beauty Products Div. Aim

paste & Toothbrushes, Pe~)5O(Ieilt Toothpaste & Toothbrushes, Trust Deodorant, New Products

Prince Matchabelli Div. Impluse Body New Prods.

Citibank International, Miami, FL Citizen Watch Co. of America, Inc. Noblia Coca-Cola Co., The, Atlanta, GA Diet

Cola, Caffeine Free Diet Coca-Cola, Cola USA, Tab, Caffeine Free Tab

RCA/Columbia Pictures International Video Detroit News, The, Detroit, MI Dunn & Bradstreet Corp., The. Corporate Eastern Air Unes, Inc., Miami, FL First Federal of Michigan, Detroit, MI Savings &

Loan Assn. I ,"

General Motors Corp., DetrOit, MI Chevrolet Motor Div., Warren, MI Delco Electronics Div., Kokomo, IN Delco Moraine Div., Dayton, OH Delco Products Div., Dayton, OH Delco Remy Div., Ander:;on, IN Delco Systems Operations, Geleta, CA GMAC Mortgage Corp., Philadelphia, PA General Motors Acceptance Corp., Detroit,

MI . Motors Insurance Corp., Detroit, MI -t Packard Electronic Div., Warren, OH Service Parts Operation, AC-Delco, Detroit,

MI Good Humor Corp., Fairfield, NJ Good Humor '

Ice Cream, Viennetta Howard Johnson Franchise Systems, Inc."

Fairfield, NJ Lodging James River Corp., Norwalk, CT

Dixie Consumer Products Div. Dixie Cups, Dispensers, Uvingware, Superware, ~ New Prods. _

Johnson & Johnson, New Brunswick, NJ Johnson & Johnson Baby Products Co.,

Skillman, NJ Johnson's Baby Shampoo, Johnson's Baby Shampoo Gentle Conditionirljil Formula, Joh~ son's Baby Conditioner, Johnson s Swabs, No More Tangles, Affinity Shampoo & Conditioner, New ProdS.

Johnson & Johnson Products, Inc., NeW Brunswick, ' NJ Home Wound care Prods.

Ke S

Le, T

Le! F

Le

M, I (

(

~!


N5:WORLOWIDE-Continued . h:

" Johnson & Johnson Vistakon Inc., Jack-. ~, sonville, FL Acuvue Disposable Con--< I tact Lenses . \ personal Products Co., Milltown, NJ

Carefree Panty Shields, Sure & Natural Thin Maxi's, Serenity Guards, New Prods.

Kelly Services, Inc., Trou, MI Temporary Help Services

Leading Hotels of the World, New York, NY Trade Assn.

LegO Systems, Inc., Enfield, CT Lego Toys, All Products

Lever Brothers Co., New York, NY Household Products Div. Concentrated "all",

Uquid "all", Dishwasher "all", Snuggle Uquid Fabric Softner, Snuggle Sheet Fabric Softner, Ufebuoy, Shield Deodorant Soap, New Prods.

~y-Owens.Ford Co., Toledo, OH Automotive & Flat Glass Products

uanel, Inc., Mt. Clemens, MI Toys Upton, Thomas J., Inc., Englewood Cliffs, NJ lipton Tea Bags, Upton Instant Tea, Upton Iced Tea Mixes, Upton Canned Tea, Upton Filter Blend Tea, Upton Herbal Tea, Upton Special Blend Tea, Upton Decaffeinated Teas, Sir Thomas Upton Une of Teas, Upton Chilled Teas, Cup-A-Soup, Ute Cup-A-Soup, Trim, New Prods.

MasterCard International, Inc., New York, NY MasterCard Credit · Card, MasterCard Gold Card, MasterCard Business Card, MasterCard Travellers Cheques, Retail Merchants Acquisition, Electronic Services

Motorola Inc., Chicago, IL Corp. Adv. National Council For The Prevention of Child

Abuse, Chicago, IL Nestle Products Export Corp., Miami, FL Noxell Corp., Hunt Valley, MD "

Cover Girls Brands Cover Girl Make-Up: Cover Girl Clean

Make-Up, Cover Girl Oil Control Make-Up, Cover Girl Replenishing Make-Up, Cover Girl Extremely Gentle Make-UP, Cover Girl Face Glow Make-UP, Cover Girl MoistureWear Make-UP, Cover Girl Pressed Powders, Professional Finishing Powder, Cover Girl Blushers, Cheekers Blush, Brush· On Blush, Blushmates, Shape 'N Blush, Cover Girl concealers, Cover Girl Make-Up Mates

Cover Girl Mascaras: Professional, Clean Lash, Long 'n Lush, Thick Lash 2, Lasting Performance, Marathon, Extremely Gentle .

Cover Girl Eye Shadows: Pro Colors 1 Kit, 3 Kit, 4 Kit and 8 Kit Shadows

Cover Girl Eye Uners: Pro Uning Pencils, Pro Uning Ultra Precise Pencils, Luminesse Eyeliner

Cover Girl Nailpo!ish: Luminesse Nailcolor, NailSlicks ' Nailcolor, Ten TerrifIC Nails

Cover Girl Upstick: Soft Radiants Upstick, Continuous Color Upstick, Luminesse Upstick

Cover Girl Eye Enhancement Products Cover Girl New Products

TOiletry Brands: Medicated Noxzema Skin Cream, Noxzema Antiseptic Skin Cleansers, Noxzema Clear-Ups Medicated Pads, Noxzema Clear-Ups Anti-Acne Lotion, Noxzema Clear-Ups Anti·Acne Gel, Noxzema Clear-Ups Peel-Off Mask, Noxzema Clear-Ups Touch On Treatments, New Products

PPG Industries, Inc., Automotive Finishes Group, Troy, 'MI Coatings & Resins

~hillips.van Heusen Corp. Van Heusen Shirts ." Ianters UfeSavers Co., Winston-Salem, NC

Planters Nuts & Snacks, Baby Ruth & Butterfinger Candy Bars

3&A 'Restaurant Corp., Dallas, TX Steak & Ale

Bil-Mar Foods, Inc., Div., Zeeland, MI Mr. Turkey Turkey Franks, . Mr. Turkey Hamsa, Mr. Turkey Luncheon Meats, Mr. ' Turkey 'Smoked Sausage, 'Mr . Turkey Quarter Breasts, Mr. Turkey

. Frozen Breaded, DeWitt's, Turkey Lites Sitmar Cruise Unes, Los Angeles, CA Sterling Drug, Inc., New York, NY

Sterling International. All Analgesics Glenbrook Laboratories Div. Bayer Aspirin,

Maxium Bayer Aspirn, Vanquish, Panadol, Children's Panadol, 8 Hour Bayer, All other Bayer Prods., Panadol Jr., New Prods.

Lehn & Fink Consumer Products Div. Lysol Disinfectant Spray, Lysol Deordorizing Cleaner, Lysol Direct Multipurpose Cleaner, Lysol Brand Disinfectant, Lysol Toilet Bowl Cleaner, Lysol Basin/ Tub/Tile Cleaner, Lysol Cling Toilet Bowl Cleaner, Mop & Glo, Love My Carpet Rug & Room Deodorizer, Perk, New Prods.

US JVC Corp., Consumer Electronics Div., Elmwood Park, NJ Hi·Fi/Stereo, Car Audio, Portable Audio, Video Recorders/Cameras, Color TV, Magnetic Tape

Vintners h1fernational Co., Inc., New York, NY Paul Masson Wines, Great Western Champagnes

034813-072

Lintas:Vos Direct One Dag Hammarskjold Plaza, New York,

NY 10017 (See Separate Usting)

034813-013

Llntas International Llntas House, 15-19 New Fetter Lane,

London, C4P 4EU, England Tel.: (44) 1/822-8888

Kenneth L. Robbins .............. Chm. & Chief Exec. Mike Bowman .................................. IntI. Acct Dir. Gordon J. Harrison .......................... Inti. Acct Dir. Anthony W. May .................... IntI. Personnel Mgr. Robert A.H. Mclaren ................. IntI. Creative Dir. John M. Pattman ............................. Inti. Acct. Dir. Mark J. Penney ...... Inti. Client Service Dir., Reg.

Dir.-S. America

034813-014

Llntas:Argentlna Reconqulsta 609, 1003, Buenos Aires,

Argentina Tel.: 311 3421

J. Powditch ....................................... Agency Head

034813-015

Llntas:Sydney 65 Barry St., North Sydney, NSW, 2060,

Australia Tel.: 925-1n7

M. Gosling .......................... So. Pacific Area Chm.

034813-016

Llntas:Melbourne 258 Little Bourke St., Melbourne, Victoria,

3000, Australia Tel.: 663-2535

G. Wingett ............................................... Gen. Mgr.

034813-017

Llntas:Austria Prinz Eugen-Strasse 8, 1041, Vienna, Austria Tel.: 65 58 480

E. Zekely ................................................... Mng. Dir.

034813-018

Llntas:Belglum Avenue de Tervuren 168, 1150, Brussels,

Belgium Tel.: nl 9860

A.M.R. Bernard ............................. .. Chm., Benelux

034813-073

Initiative Media Brussels Avenue de Tervuren 168,8-1150, Brussels,

Belgium '. Tel.: nl-9860

P. Portois .................................................. Mng. Dir.

034813-019

Llntas:Brazil Rua Bela Clntra 643, 01415, Sao Paulo, Sp, . Brazil

Tel.: 3591411

I.S. Pinto .................... Chm. & Chief Exec. Officer

034813-020

Llntas:Toronto 48 St. Clair Ave. W., Room 300, Toronto,

ON, M4V 2Z2, Canada Tel.: 416-961-6322

J. Satterthwaite ............................................... Pres.

034813-022

Lintas:Chlle Ave. Ricardo Lyon 1623, Provldencla,

Santiago, Chile Tel.: 2250 125

H.D. Lockemann ...................................... Mng. Dir.

034813-023

Llntas:Columbla S.A. Calle 80, No. 8-10, 6-16, Bogota, Colombia Tel.: 211-6880

J. Chiswell ....................................................... Pres.

Llntas Reklamebureau A/S Strandboulevarden 92, DK-2100,

Copenhagen, 0, Denmark Tel.: 385588

034813-024

C. Hjermind .............................................. Mng. Dir.

034813-025

Egeberg Reklamebureau A/S JagtreJ 169, DK-2100, Copenhagen, 0,

Denmark Tel.: 271230

B. Wiberg ......................................................... Chm. N.J. Overgaard ....................................... Gen. Mgr.

034813-074

Llntas:Direct:On Marketing A/S Strandboulevarden 96, 2100, Copenhagen,

0, Denmark Tel.: 38 55 88

F. Thomsen ........................................................ Dir.

034813-026

Llntas:Helslnkl Kanavaranta 3, PL 115, 00161, Helsinki, 10,

Finland Tel.: 19211

T. Ojanen .................................... .................... Chm.

034813-027

Llntas:Parls 22 Qual de la Meglsserle, 75001, Paris,

France Tel.: 40 26 25 27

V. Negre .......................................................... Chm.

034813-028

Initiatives Media 21 Rue Henri Rochefort, 75017, Paris,

France Tel.: 4622-7528

M.J. Forissier ..................... .. ........................... Chm.

034813-029

Sprint 21 Rue des Bourdonnals, 75001, Paris,

France Tel.: 4233-5123

Restaurants, Bennigans ' Sara Lee Corp., Deerfield, IL A. Wolvesperges .............. Mng. Dir. & Vice Chm. J.P. Goron ....................................................... Chm.

• Updating Information has been recetved directly from egency

(Contlnued--next pege)

401


II

! ,\ iI

LINTAS:WORLDWIDE-Conlinued

03481:Hl30

Untas:Hamburg BurchardstrasSe 8; 2000, Hamburg, 1, West . Germl"ny ' ' . . Tel.: 33-$7-501

034813-042

Hakuhodo:Untas Co. Ltd.' c/o Hakuhodo, Inc., Tokyo Bldg., 7-3, 2-

Chome, ~arunouchl, Chlyoda-Ku, Tokyo, 100, Japan .

Tel.: 240 7675

!3. Bretschneider ................•.....•. Rep. Dir. & Chm. I. ZuberbiE!r , ..••..........................•. : .................... Chm. 034813-043

034813-031

Untas:Frankfurt Hungene,.'Strasse 6-12, 6000, Frankfurt!

Hakuhodo:Llntas Tokyo Bldg .. 7-3, 2-Chome, Marunouchl,

Chlyoda-Ku, Tokyo, 100, Japan Tel.: 240 7640 Main, West Germany

Tel.: 597-$084 P Sk h M O· S. Bretschneider ............................................. Chm.

. roc. ..................•............................... ng. Ir. H. Masui .................... Pres. & Chief Exec. Officer 034813-032

Untas:Dlrect Unterortstrasse 6, D-6236, Eschborn, 1,

West permany Tel.: 48773

034813-044

Sarrihee Communications Inc. 111-S Sogong Dong, Chung-Ku, Seoul,

Korea Tel.: 776-6671

Dr. M. ~oChen .............................. Oir. Mktg. Head 034813-033 K. O'Hugh ................................................. Mng. Oir.

Untas:Ghana Ring ·~·d. West, Accra, Ghana Tel.: 2 301 , '

J.P. opetsebi-Lamptey ............................ Mng. Oir.

034813-045

Untas:Malawl Time House, Victoria Ave., Blantyre, Malawi Tel.: 633803

034813-034 T. Whitney ........................................................ Mgr. Untas:Greece 32 K/flsslas Ave .. GR-151 25, Maroussl,

Autens, Greece Tel.: $72 6740

034813-046

Untas:Malaysla 8th Floor, Wlsma Perdana, Jalan Oungun,

50490, Oamansara Heights, Kuala Lumpur, V. Yannakos ........•.................................... Mng. Oir. Malaysia

. . 034813-035 . Tel.: 254-5122

Untas:Hong Kong S. Pinto ......................................................•.•... Chm. 21/F National Mutual Center, 151 Gloucester Rd.,~Hong Kong, Hong Kong

Te,:= 1!93 2446 C. P~er ................................ Chm. & Chief Exec.

034813-036

034813-047

Untas:Mexlco Jose Vasconcelos No. 208, Colonia

Condesa, Mexico City, O.F., 06140, Mexico Tel.: 905-553-7399

Shoppen Hausmannsgate 17, Oslo, 1, Norway. Tel.: 111 370 · '.

H.J. Matthiasen .........•••.......••............. vre'ativEfD

Untas:Paklstan Hashoo Chambers, Abdullah Haroon Rd

Karachi, Pakistan ? Tel.: 510 117

C.A. Rauf ................................ Chm. & K. Rauf ..................................................... .

Untas:Maniia Producers Bank Centre, 8737 Paseo de

Roxas, 12th. 14th Roors, Makatl, Manila, Philippines

Tel.: 818 2216

Untas:Portugal Ave. Conselbelro Fernando de Sousa, 1

1092, Usbon, Codex, Portugal Tel.: 68-61-36

Llntas:Puerto Rico .Banco Popular Center, 209 Munoz Rivera

Ave., Ste. 1515, Hato Rey, PR 00918 . Tel.: 809-754-8810

Untas:Slngapore 133 Cecil S1., Hex 14-01, Keck Seng Tower,

Singapore, 0106, Singapore Tel.: 22 24 233

Ulltas:Bombay E:!press Towers, 15th Roor, Narlman POint, ~ombay, 400 021, India ·

G. Borbolla ................................ Pres. & Gen. Mgr. C. Baker ................................................ Chief Exec. 034813-048 P. Ung .......................................... Oir. & Gen. Mgr.

T~I.: 202 1577

A. Padamsee ............................................. Mng. Oir. 034813-037

Untas:Calcutta Untas' House, 67/0 Ballygunge Circular Rd., . Calcutta; 700 019, India

Tel.: 433 814

A. Shrikhande ................. Assoc. Oir. & Gen. Mgr. 034813-038

Untas:Madras Mariam Center, 751 Anna Salal, Madras, 600

002, India Tel.: 812095

034813-039

Untas:New Deihl 103 Harsh Bhawan, 64/65 Nehru Place, New

Deihl, 110 019, India Te!.: 641 &p31

J. Bakshi ......................... Assoc. Oir. & Gen. Mgr. 034813-075

Untas: Bangalore Shrlvprassd Complex, 114, M. G. Rd.,

Bangalore, 560001, India Tel.: 570863

F. Ahmed .......................................................... Mgr. 034813-040

Llntas:lndonesla Wisma Metropolitan II/15th Floor, Jl Jel'!dr,

SUdlrman 31, Jakarta, 12920, Indonesia Tel.: 5780-804

Llntas:Namlbla P.O. Box 1672, Windhoek, 9000, Namibia

H.B. Sjogren ....... Chm., Located at Sandton, So. Africa

034813-049

Untas:Nederland World Trade Center Amsterdam, Tower C,

16, Strawlnskylaan 1641, 1077, Amsterdam, Netherlands

Tel.: 573-1111

A.M.R. Bernard ......... Chm., Located at Brussels,

Untas:South Africa Sandton City Office Tower, 5th St., Sandton,

Transvaal, 2146, So. Africa Tel.: 783 5310

H.B. Sjogren ............................... Chm. & Mng. Oir.

034813-061

Llntas:Spaln Edlflclo Sollube, Plaza Carlos Trias, Beltran

SIN, 28020, Madrid, Spain Tel.: 456-7755

K V Dood d M O· V' Belghium M. Ramiro ........ ........................... Chm. & Mng. Oir.

. an ewaer ............ ng. Ir., ICe C m.

034813-050

Lintas:New Zealand 100 Greys Ave., Auckland, 1, New Zealand Tel.: 792-164

034813-062

Llntas:Spaln Avenlda Diagonal, 490, Barcelona, 6, Spain Tel.: 2170708

M. O'Sullivan ............................................ Mng. Oir. M. Ramiro ............................. .. .... Chm. & Mng. Oir.

034813-055

Untas:New Zealand BNZ Center, 3rd Floor, Untas House, 25

Vivian St., Wellington, New Zealand Tel.: 883 312

034813-063

Untas:Sweden Grev Turegatan 11, 5-11446, Stockholm,

Sweden Tel.: 23.57.40

R. Mason ........................ .......... .. ............. Gen. Mgr. G. Schlyter .................... ............................ Mng. Oir.

034813-051

Untas:Lagos 202 Awolowo Rd., Falomo South West,

Ikoyl, Lagos, Nigeria Tel.: 603440

034813-064

Untas:Swltzeriand Werbeagentur BSW, Baumgasse 2, 8031,

Zurich, Switzerland Tel.: 44.08.46

N. Reyes ........................................... Agency Head I.S. Moemeke ............................. Chm. & Mng. Oir. R. Sperisen ........... ................... .... .......... ... Mng. Oir.

Llntas:Mllano Spa. Via Pantano 26, 20122, Milan, Italy Tel.: 85 721

034813-041 03481:Hl52

A/S Myres/Untas Hausmannsgate 17, Oslo, 1, Norway Tel.: 111 370

G; Arinci ...................................... Chm. & Mng. Oir. A. Saethre .............. .................... Chm. & Mng. Oir.

402 " New ac:counl (acquired alnce faat Iaaue of directory)

034813-065

Llntas:Talwan 5th Floor, Lotus Bldg., 136 Jen AI Rd.,

Section 3, Taipei, Taiwan

F. Pong ................................................. ... Gen. Mgr.

(Conllnued-next page)


., ... , . . t .. :::

SECTION: BACK ~HbL; Pg. 4

LENGTH: 416 words

By Sherrie Sha~oon

Valentine's Dav lS selll a month away. out love alreaoy looms ~arge over at An exhibitl0n OT romantic art adorns the agencys executive

l~erE are lurner-esqup landscap2s as well as ~ serles of numorous

The exhibition, which runs through Friday was the perfect backdrop for ,: : ", " researcn OlrOCtOr 0an M00an

ln pop culture and advertislnq.

Homan s~rung togother 2 lot or looso fact~ to support his thoorv: Th0ros a .~:. !=-~ q Lt E: .!. .j.. C'~ : C {) 1'''i (:-.~ : "·J.i ·t .. , h t.l·"! {.:::: 1..-\1 .i. r";:j : i .:t i"'j t: h f:~1 t:\! C) f'- k ~:;:,; t:. i"'i ~-:..:~ 1"- (.:.;: ~~~. E:i, T. t.:.;! (J ... - \' E:" .(:'~ ,'" l,.-'; E~, .1 t. 'f C) ~~.. 1." i c k F:! t \.;. t C: i' F' h E:~ r"~ ·t:. ':) rr c.: 'f t. 1'''; :.::':':' C! ;:::: {.:.:,:, V" i:':'{ :; : I :r: '::'{ 1. } r" c::: C) rH d ,':':; l"'j C .i r'i c.:! :.t ~:::. [) .1 (;J i:':'~ ::.:.l·:~ .1 r'} ~~ i.':':';, ], C) t,. C) T ~::: .. i t:. c:: C) rn :::: ],:L 1 : {,:'::

1··1 c: 1"1: .:::; r-; ,::\'j ~:: r", q U. C) t. E:: d ["1 t:' L· (.:.:: 1'''j t:. E-::" ~'" t .. 7;;; • .!.. ri iT; F::' r"l t. r: 1"" f::'; ':~ .. 1. Cf E'~'l"'; t:. .n r" i:~ i '; ci C) n ~::., .j- C3 d d ':?i ~/" d .:'.~ -:::. ::~ .. :'::{ 'y' :.i.. r"j <':.:f t. h ·:3. t. !' ~: .. c:rn i:':';j'"'; Ct·:·:, ".L ~::" L~E{ c:: k E:'{ r"~ {] .i -t- 'f E·:: {.:.:.:, 1 !:::. q c)c::d , I: E:'{ r'j d c: c::.rnrn E·:r"j t {·:·:·:'c] t ... !·"l,::·!. ·t. t, nf:~" ". ( i-' E:'~ d}/ I?: L.:r} c:: h l"'j~':'t ci E:;

j" :·:;'·:U. "l.ic)l"i "

!; 'r 1''' ,':':'{ d it ... :.t C) r"s :.t ~:::. .1, !'"'l i::'~ j"'! C:·:r >~ p J .i c: .i t· :;::. E·:' >~ :.t :::: C) l...l t:. ! : ~::~ E:'{i d r-! C) rff i:'·\ r") ~i r"; () t .. i r"l C,i .t:. !"'j .:':':'{ t. t:. I''': i::.:.? F' i:":'~ c: c:::

Rabanne man 1S now wear1ng clothes and Calvin Klein's orgy-like ~bsosslon aDS are kaput; Vanity Falr magazine showed a lot moro T&A ln tho pas~ Tnan .r d2es

: . , : ;

CJ U, ~/" ]. n cJ T.: n E'? F; E:'~ ~::, 'r.

Bloomingdale's can't Keep tradition a l martini glasses.

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the new issue -- were the part"s main


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