iabc world conference - this is what effective change communications looks like
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This is What Effective Change Communications Looks Like by Caroline Kealey, Ingenium Communications
This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications
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WHAT MAKES CHANGE COMMUNICATIONS DIFFERENT?
CHANGE COMMUNICATIONS PLAYBOOK
X
X
X
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ESTABLISH
THE
WHY
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CONNECTTO FELT NEED
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BUILD
AUTHENTIC
ENGAGEMENT
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INVITE STAKEHOLDERS TO BE
PRODUCERS,NOT CONSUMERS OF CHANGE
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ANIMATE
THROUGH
STORIES
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HOW DOES
WHERE
WE’RE GOING
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FIT WITHIN
THE STORY OF
WHO WE ARE?
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WORDS
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SYMBOLSBEHAVIOURS
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CREATE
SHARED
MEANING
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CONTENT
CONTEXT
IF I CAN’T GIVE YOU
I’LL GIVE YOU
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CONNECT
TO SOCIAL
PROOF
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WHAT IS CHANGING?
WHY?
WHAT IS STAYING THE SAME?
WHAT IS EXPECTED OF ME?
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CASE
STUDY
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Immeubles
Énergiseurs d’idées
Facilities
We power ideas
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Improve client SATISFACTION
Deliver VALUE to the University
OUR FOCUS
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$91DOING MORE WITH LESS
Facilities operating costs/m2
$87
$91
$93
$95
$91
520K
530K
540K
550K
560K
570K
580K
$82
$84
$86
$88
$90
$92
$94
$96
F10/11 F11/12 F12/13 F13/14 F14/15
Spending per m²/Total Space in m²
$ / m² m²
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PRODUCTIVITY
$2.3M
PITFALLSMAIN
TO AVOIDThis is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications
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#1
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THE SINGLE BIGGEST PROBLEM
WITH COMMUNICATION IS THE
ILLUSION THAT IT HAS TAKEN PLACE
George Bernard Shaw
#2
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#3
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www.resultsmap.com/IABC2017
@carolinekealey