Top Angebot

Munich

The world’s leading trade fair for bakery, confectionery and snacks

Shape your future. Make your

presence felt!

Contents

Editorial 3

Product Range 4

Facts & Figures 6

Visitor Profile 8

Dialogue & Know-How 10

Worlds to Experience 12

Exhibitor Services 14

Editorial 3

Welcome to iba 2015!

iba has been the meeting point of choice for the bakery and confec-tionery trade since 1949. It now delights more than 70,000 visitors from over 160 countries. With its diversity and drive, it has estab-lished itself as the world's leading trade fair, where more than 1,200 exhibitors from all over the world present the latest innovations, trends and technical developments.

Baking, pastry-making, confectionery and snacks: It is not only the diverse range of products presented at iba, which every three years extends an invitation to come see and hear, smell and taste, that ensures an above average number of trade visitors. It is also the live presentation of technological solutions and unparalleled, practice-oriented atmosphere that make iba the number 1 for decision-mak-ers and the world's leading event for the trade – both nationally and internationally.

With its unique dimension, the upcoming iba 2015 is guaranteed to become the key event for the trade. In addition to covering all facets of baking, pastry-making and confectionery, it also deals with hot topics such as snack foods and coffee – thus giving key growth segments due consideration.

To put it in a nutshell: As a comprehensive, authentic and leading platform, iba 2015 offers you, as an exhibitor, the perfect environ-ment in which to present your products and services. Regardless of whether you are interested in specialized information, business trans-actions or knowledge transfer – take advantage of the myriad of exciting opportunities that iba 2015 offers you.

We look forward to enjoying a successful iba 2015 together with you.

Cathleen SpeerschneiderProject Manager

Simply everything for bakers, pastry chefs, confectioners and snack experts.

Product Range4

iba provides a comprehensive overview of all the innovations the market has to offer. This is where you will meet the most successful companies from the bakery, confectionery and snack food trade, from artisan bakeries to wholesale bakeries to industrial solutions. But restaurateurs, café owners, food retailers, hotel managers and caterers will find an almost limitless and diverse range of products at iba.

Product range

■ Baking and pastry-making equipment■ Baking and pastry-making supplies

■ Baking agents, raw materials and ingredients

■ Ovens and accessories

■ Decorations

■ Services

■ Energy, ventilation and air-conditioning technology

■ Gastronomy and catering

■ Par-baked and fully-baked products

■ Information technology

■ Coffee and coffee machines

■ Refrigeration and fermentation technology

■ Laboratory and measuring instruments

■ Fittings & furnishings for shops, cafés and patisseries

■ Logistics

■ Pasta, pizza and tortilla production

■ Process optimization

■ Cleaning and hygiene

■ Snacks and snack food production

■ Ice cream and ice-cream production

■ Sales

■ Packaging solutions

■ Supplier industry

Source: All information is based on the event statistics verified by FKM or the independent visitor and exhibitor survey conducted by Gelszus Messe-Marktforschung GmbH in 2012.

1,255 exhibitors from

58 countries

70,000 visitors from

164 countries

encounter

Product Range 5

Facts & Figures6

Drive, diversity, impact. Good reasons for you as an exhibitor.

When the trade comes together under one roof at iba, an unrivalled level of diversity is created. Tradition and innovation, artisan skills and high-tech combine to create an exciting interaction, giving rise to unique worlds of experience. Profit from the interest shown by decision-makers and visitors in the thrilling dynamics of the world's leading trade fair for the bakery, confectionery and snack food trade. Set new trends and help shape the future of the trade!

Exhibitors to iba 2012

international

59%

national

41% Exhibitor growth

+16%Growth in the number of exhibitors

2006 979 from 49 countries 110,000 m²

2009 1,079 from 55 countries 123,000 m²

2012 1,255 from 58 countries 132,000 m²

Exhibitors at iba 2012

Confirm that "the atmosphere was excellent"

Confirm that "follow-up business has been initiated"

Confirm that "iba is the most important platform for the trade"

85%81%77%

Source: All information is based on the event statistics verified by FKM or the independent visitor and exhibitor survey conducted by Gelszus Messe-Marktforschung GmbH in 2012.

dialogue partners are very valuable

9 out of 10

The basis for good business: valuable contacts

Visitor Profile8

This is where you will find decision- makers from all over the world.

70,000 visitors from

164 countries

■39% national

■61% international

iba 2012 – Power of attraction worldwide

Visitor sectors at iba 2012

Small and medium-sized bakeries

Industry – confectionery, suppliers, etc.

Industry – bread and baked goods, cakes and pastries

Wholesale bakeries – bread and baked goods, cakes and pastries

Retailers

Other

Research and development

Training and further education

Services – catering, cafés, coffee shops, hotels, service stations

33%20%10%10%

8%8%5%4%2%

The top priorities of visitors to iba 2012

Experience trends and innovations

Establish new business relationships

Cultivate an existing

network

Orientation and

information

There is no alternative to iba for the owners of and buyers from small and medium-sized businesses or for international manufactur-ers, wholesalers, and fast food, coffee and supermarket chains. After all, decision- makers know that this is where they will find a unique concentration of know-how in an incomparably dynamic environment. This makes iba the best platform for your presentation and an ideal forum for establishing new and cultivating existing contacts, successfully concluding business transactions or initiating successful follow-up business.

Visitor Profile 9

Source: All information is based on the event statistics verified by FKM or the independent visitor and exhibitor survey conducted by Gelszus Messe-Marktforschung GmbH in 2012.

Areas of interest and visitor frequency at iba 2012

Baking and pastry-making equipment

Cleaning and hygiene

Coffee and coffee machines

Decorations

Fittings and furnishings for shops, cafés and patisseries

Fixtures and furnishings

Frozen baked goods

Energy, ventilation and air-conditioning technology

Ice cream and ice-cream production

33%6%5%

10%2%7%4%5%5%4%3%3%

18%7%3%

15%6%

11%14%

7%5%

Information technology

Laboratory and measuring instruments

Logistics

Ovens and accessories

Par-baked and fully-baked products

Pasta and pizza production

Pastry-making supplies

Process optimization and automation

Production technology

Raw materials, baking agents and ingredients

Refrigeration and fermentation technology

Services

94%profited from presentation of the entire product chain at iba

95%were

completely satisfied with iba

Conclusion of visitors to iba 2012

Multiple answers possible

2015

Dialogue & Know-How10

Greater success for you through dialogue and expert know-how.

Knowledge is the key to success. With its perfectly coordinated supporting programme, iba offers exhibitors and trade visitors high-quality knowledge transfer. Take advantage of exciting opportunities to learn more at both a national and international level. From experts who share their experience and pass their valuable know-how on to you. From insiders who provide you with information about global trends and give you numerous practical tips in interesting presentations and exciting live shows. Get double the benefits: Expand your knowledge and pass your know-how on to the trade as an expert and dialogue partner.

The future-oriented dialogue between experts from the bakery, confectionery and snack food trade for you and your VIP customers. Take advantage of this exclusive event to expand your network of contacts and learn about the topics of the future. The symposium organized by the German Bakers' Association will be held the day prior to iba at the International Congress Center Munich (ICM).

The international competitions that make up the iba cup are not only important to participating bakers, confectioners and pastry chefs but also act as magnets, drawing large numbers of visitors. The creations con-jured up before your very eyes and the elaborately crafted showpieces give the event a very special flair. They captivate every target group!

The perfect platform for you to present yourself and your know-how to a highly interested audience of professionals from the trade. From keynote speeches to live presentations, the iba forum provides speakers with a wide variety of opportunities to establish a strong network and new business contacts.

NEW

Worlds to Experience 12

Welcome to the metropolis with a heart!

Munich is one of Germany's most attractive cities. The dynamic business metropolis, which is home to numerous major companies, has a charm all its own. It is a unique blend of the traditional and the contemporary. Experience Munich's typical joie de vivre for yourself during your time at the trade fair: in elegant restaurants or quaint beer gardens, in the historic section of town with its magnificent sights or in the quiet green landscape of the Englischer Garten, one of the world's largest urban parks, or the Olympic Park. Take advantage of your stay and visit the world's largest fair – the original Oktoberfest, which will be held from 19 September to 4 October 2015 in Munich.

Retrace this city's rich history or enjoy its cosmopolitan flair in one of the countless sidewalk cafés or hip clubs. "Italy's northernmost city" – as Munich is often called – will also cast its spell over you.

Worlds to Experience 13

Munich's Oktoberfest. For you directly at iba.

How to get there The fairgrounds are situated in the eastern part of the city and can be reached from any direction quickly and easily:

■ Munich Airport is approx. 45 minutes away. It acts as a hub to 242 destinations around the world.

■ Direct motorway connections in all directions.

■ From the fairgrounds to the city centre in just 20 minutes on the underground train.

Hotel information

We hope you have a pleasant stay in Munich. Select one of numerous hotels situated directly at the fairgrounds, in the idyllic surrounding area (complete with a view of the Alps) or right in the middle of the city's hippest districts. You will find numerous useful tips and practical informa-tion for booking your hotel on our website at www.iba.de/en/accomodation.

Off to the iba Oktoberfest!

As an exhibitor at iba, you can enjoy one of Munich's greatest and best-known attrac-tions: We will be bringing the world-famous Oktoberfest directly to you at the Messe München fairgrounds.

Visit our authentic Oktoberfest tent next to hall B6 together with your guests, business partners and colleagues, enjoy a typical Oktoberfest beer and Bavarian specialties, and celebrate in a typically Bavarian way.

Exhibitor Services14

Strong, individual, efficient: Our services for your trade fair success.

National and international: advertising, marketing and PR

As the organizer, we of course do our part to provide you, as an exhibitor, with comprehensive support. With measures that awaken the interest of trade visitors from both Germany and abroad and provide target-oriented information about all that iba 2015 has to offer. We rely on the support of our wide network of journalists from Germany and abroad and on wide-ranging advertising in the relevant print and online media. This allows us to establish more than 100,000 contacts. Target-oriented features aired on TV and radio, as well as a continuous flow of information via our YouTube channel (www.youtube.com/ibamunich), neatly round off our diverse range of activities.

articles in German trade journals 106articles in the German daily press 75articles in international trade journals 128online articles 140accredited journalists from 31 countries302press releases from GMH about iba 2012 35radio features aired on 46 radio stations 72TV reports10

total circulation 850,000

banners on trade portals 15

ads in trade journals 230

banners on industry portals 68

multi-stage e- and postal mailings170,000 addresses

multi-stage e- and postal mailings 35,000 addresses

Germany

Abroad

Advertising in over

70countries

75 ads in trade journals

Linien-Bus/Regular bus

Taxi

Gütergleisanschluss/ Rail siding

Anschlussstelle/Motorway exitFeldkirchen-West

Anschlussstelle /Motorway exitMünchen-Riem

Parkhaus West

Multi-storey

car park West

-

Ost/EastWest

ICM

Messe-hausAdminis-trationbuilding

Flughafen-Bus (Betriebveranstaltungsabhängig) /Airport shuttle bus(operation depends on event)

Tore/Gates

PZ

TAXIPressezentrum/Press centrePZ

iba-Oktoberfestzelt/ iba Oktoberfest tent

iba-summit/iba summit

You can also order your free advertising material here.

Exhibitor Services 15

Hall overview iba 2015 in Munich

Before and during the trade fair: Comprehensive exhibitor support

Everything at a glance, everything with just one click – we assist and advise you every step of the way, from planning through to execution, accor-ding to this motto.

Tailor-made info mails: the right information at the right time. We keep you up to date with info e-mails covering every topic and all the dates.

Online-Service-Center for exhibitors: from A to Z, you will find everything you need to make your appearance at the trade fair a roaring success in our Online-Service-Centre. And just one click will take you directly to the corresponding online form. Organizing your appearance at the trade fair couldn't be easier!

An added bonus: We have not dispensed with per sonal contact – feel free to contact us at any time.

Top AngebotYour iba team

iba 2015 in Munich Dates: Saturday, 12 September – Thursday, 17 September 2015

Opening hours: Daily from 9:30 a.m. – 6:00 p.m. Thursday from 9:30 a.m. – 5:00 p.m.

Venue: Fairground Messe München

Halls: A1 – A6 and B1 – B6

Frequency: Every three years

You will find the application forms in the Internet at www.iba.de/en/application

Mark the date for iba 2015 in your calendar now!

Cathleen Speerschneider Project Manager P +49 (0)89 949 55 - 180F +49 (0)89 949 55 - 189speerschneider@ghm.de

Nadja Düll Project Coordinator P +49 (0)89 949 55 - 183F +49 (0)89 949 55 - 189nadja.duell@ghm.de

Sandra Furthmüller Project Coordinator P +49 (0)89 949 55 - 184F +49 (0)89 949 55 - 189furthmueller@ghm.de

Ina Herrmannsdörfer Project Assistant P +49 (0)89 949 55 - 181F +49 (0)89 949 55 - 189herrmannsdoerfer@ghm.de

Contact in your country: www.iba.de/en/contact

Organizer: GHM Gesellschaft für Handwerksmessen mbH Postfach 82 03 55 81803 München, Germany Willy-Brandt-Allee 1 81829 München, Deutschland T +49 (0)89 9 49 55 - 181 F +49 (0)89 9 49 55 - 189 iba@ghm.de www.iba.de

Honorary sponsor: Zentralverband des Deutschen Bäckerhandwerks e.V. (German Bakers' Confederation) www.baeckerhandwerk.de

Supporting partners:

Deutscher Konditorenbund (German Confectioners' Confederation) www.konditoren.de

Verband Deutscher Großbäckereien e.V. (German Federation of Bakery Plants) www.grossbaecker.de D

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