Channel Transformation...as we move towards The Third Platform

IBM BPM Kick Off

21.01.2013

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What is IDC about?

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IDC helps the CIOand end user organisations.... too

What is IDC about?

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Glocal intelligence, advisory and events

6 local analysts in IDC Nordic - a dedicatedevent and go to market team and salesteam

Who?

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http://www.linkedin.com/in/horsager

The Third Platform for Industry Growth

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� The ICT industry is in the midst of a once every 20–25 years shift to a new technology platform for growth and innovation. We call it the Third Platform — built on mobile devices and apps, cloud services, mobile broadband networks, Big Data analytics, and social technologies.

� By 2020, when the ICT industry reaches $5 billion–$1.7 billion larger than it is today — at least 80% of the industry's growth will be driven by these third-platform technologies — an explosion of new solutions built on the new platform along with rapidly expanding consumption of all of the above in emerging markets.

Channel transformation

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� By 2016, 80% of New IT Investments Will involve LOB Executives?

Source: IDC 2013 Top 10 Cloud Predictioins

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Directions 2013 Survey

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Impact on decisions

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Use of technology is changing

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Business Impact

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Business Processes

Working Processes

Administrative Processes

Digitizing the enterprise

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Four Forces of Industry Transformation

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Mobile devices, apps,

and mobile broadband networks

Cloud services

Big Data analytics

Social technologies

Intelligent industry solutions

No

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CIO

view

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S, m

ob

ility, and

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re o

f com

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icatio

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50% of Nordic organizations do not measure its hosting results. Two of five believe Big Data will not affect them or just don't know.

62% allow employees to use public online services. 24% have a corporate Facebook page, but only 3% use Twitter.23% have a social solution for employee networking.

41% of Nordic organizations have collaboration applications in public cloud, but only 25% measure its results.

Third

pla

tform

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dustry g

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Mobility projects has highest priority in Nordics. 32% provide tablets to their employees and 55% provide their employees with smartphones.

Who is in control...

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C-Suite

Line of Business Management

Business Users

Role of the CIO

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Maturity:

CIO: Developing from adminstrator to manager ... and even leader

Technology: From information technology to business technlogy

The CIO's Balancing Act: Optimize, Grow, Comply

� A CIO's challenge is to balance their strategic and operational choices daily between cost management, business alignment, and risk management.

� Cost management choices include� Capex to opex

� Consolidation

� Virtualization

� Cloud for some apps

� Business alignment choices include� App modernization

� Collaboration

� Access critical data

� Business analytics

� Risk management choices include� Security

� Governance

� Business continuity

� Compliance

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� By 2016, 80% of New IT Investments Will involve LOB Executives?

Source: IDC 2013 Top 10 Cloud Predictioins

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Worldwide Channel and Alliances 2013 Top 10 Predictions

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