ibm design thinking - universitetet i oslo · playbacks align us across time. not everyone has time...

IBM Design ThinkingHuman-centered outcomes at speed and scale

https://ibm.ent.box.com/s/j7wye1e3niwxi2igmhm8nrl3yxv9a77w

https://www.ibm.com/design/thinking/

Design is the intent behind an outcome.

IBM Design Thinking© 2016 IBM Corporation | IBM Confidential

Human-centered outcomes require empathy for the people you serve.


Solving complex problems requires us to work together across differences.


IBM Design Thinking



The Loop

The Keys

Principles


The Principles frame the way we see problems.

A focus on user

outcomes


Principles

Diverse empowered teams

Restlessreinvention

Our users determine the value we deliver.

We make our users our North Star. They are the premise for every action we take.

We measure our success based on the value we bring to them.


A focus on user outcomes


Diverse empowered teams

You don’t solve a complex problem alone.

Diverse teams see problems from different perspectives, increasing your chance of a breakthrough idea to emerge.

We empower them with the expertise and authority to turn ideas into outcomes.


Restless Reinvention

Nothing is invented and perfected at the same time.

Fundamental human needs haven’t changed, but the way we address them do.

Everything is a prototype. We pursue perfection, with the humility of knowing that nothing is actually perfect.

The Loop

The Keys

Principles



The Loop drives us to understand the present and envision the future.

IBM Design Thinking

The Loop

Observe Reflect Make

© 2016 IBM Corporation | IBM Confidential

Observing immerses us in our users’ world.Meaningful outcomes come from an understanding of the real problems your users have.

When we observe, we ground ourselves in the reality of our users’ lives.


The Loop | Observe

Reflecting helps to align our various points of view.If we slow down just enough to reflect, we move faster when we’re aligned.

Good decisions begin with an understanding of your situation, your purpose, and how you can make a difference for your users.


The Loop | Reflect

Making gives concrete form to abstract ideas.You can’t know everything but you do know some things, so jump right in. The earlier you make, the faster you’ll learn.


The Loop | Make

What about my artifacts?



Artifacts help you think. They don’t do the thinking for you.

Artifacts don’t do the thinking for you.


When observing, ask yourselves:

Who are our users?What are their needs?What else is out there?What’s their feedback?


The Loop | Observe


The Loop | Reflect

When reflecting, ask yourselves:

Who are we?What have we learned?Are we aligned?Do we have a plan?


The Loop | Make

When making, ask yourselves:

What’s possible?What’s our concept?What’s our story?How do we deliver?

The Loop

The Keys

Principles



The Keys align us across complex efforts.


?


team


time


team

time

Hills align usas teams.Great outcomes begins with a shared understanding of intent.

Hills are statements of intent written as user outcomes. They specify where to go, not how to get there, providing the space needed to generate breakthrough ideas.


Hills

43

A GMU-based sales leader can assemble an agile response team from across IBM in 24 hours without management involvement.


44


who


45


what


46


wow


Playbacks align us across time.Not everyone has time to be in every loop. Don’t let your teams fall out of sync.

Playbacks bring stakeholders into the loop in a safe space to tell stories and exchange feedback, helping you stay aligned with the big picture problem you’re solving together.


Playbacks

Sponsor Users align us with our users’ reality.If you’re not a pilot, you’ll never know how it feels to land an airliner.

Sponsor Users are real-world users that contribute domain expertise to your team, helping you stay in touch with users’ real-world needs throughout the project.


Sponsor Users


The Loop

The Keys

Principles


The Principles frame the way we see problems.


The Loop drives us to understand the present and envision the future.


The Keys align us across complex efforts.

ibm design thinking - universitetet i oslo · playbacks align us across time. not everyone has time...

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