ibm puresystems: ready for cloud…integrated and optimized for rapid deployment
TRANSCRIPT
IBM PureSystems: Ready for Cloud…Integrated and Optimized for Rapid Deployment11:20 a.m. -12:00 p.m.
Speakers include: • Robert Zuber, Program Director, WW Marketing, System Technology Group, IBM
IBM PureSystems: Ready for CloudIntegrated and Optimized for Rapid Deployment
Bob ZuberProgram Director, WW MarketingIBM System Technology Group
Smart phones and 1.2 billion mobile employees by 2014
1Billion
Extended Reach
Speed Value
view cloud as critical to their plans
90%
of digital content in 2012, up 50% from
2011
2.7ZBNew InsightsIntelligent
business assets
20B+Responsivene
ss
1. Technology factors2. People skills3. Market factors4. Macro-economic factors5. Regulatory concerns6. Globalization
Factors impacting organizations:1
For the First Time, CEOs Identify Technology as the Most Important External Force Impacting Their Organizations
Source: IBM CEO Study 2012
Data Center Consolidation Reduce energy consumption Reduce data center footprint Improve data center security
Shift to a “Cloud First” Policy Inventory services Evaluate cloud readiness (workload) “Three to the Cloud” plan Manage services Determine service and deployment models
Develop Strategy for Shared Services Better understand costs Manage and account
Federal Government Key Initiatives: Efficiency and Optimization
“More of [Federal government survey participants] say they'll set up a private cloud or use another agency's cloud offerings than directly contract with public cloud offering or use General Service Administration cloud contract vehicle.”
Source: www.fiercegovernmentit.com
NIST Definition of Cloud ComputingCloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.
On-demand self-service Broad network access Resource pooling Location independence Rapid elasticity Measured service
25 Point CIO Guidance
Clients Struggle to Overcome Barriers of Time, Cost and Risk
Top Causes of Project DelaysHardware
Troubleshooting and tuning production environment
Integration, configuration and testing of the infrastructure
Installation, cabling and network access for the environment
SoftwareIntegration, configuration and testing of applications
Integration, configuration and testing of middleware
Configuration, build and deployment of applications
45%
45%
29%
41%
35%
34%
Phase Time (days) Budget
Specify/design 73 – 96 14% – 16%
Procure 57 – 112 19% – 21%
Implement 74 – 93 12%
Configure/test 74 – 80 10% – 11%
Cluster & HA 66 – 104 11% – 12%
Backup 44 – 108 10%
Tune 89 – 98 9% – 10%
Management 67 – 110 9 – 10%
34% of new IT projects (US) deploy late
Typical IT Project Time and Budget
Source: Commissioned study conducted by Forrester Consulting on behalf of IBM
However, Only 1 in 5 Organizations Can Allocate More Than Half Their IT Budget to Innovation
Less Efficient IT Organizations Most Efficient IT Organizations
Maintaining existing
infrastructure
65%
New projects
35%Maintaining
existing infrastructure
47%
New projects
53%
Less effective use of technology:43% first and fast technology adoption 1% move virtual machines to meet desired
outcomes21% use storage virtualization 3% use a storage service catalog (tiered storage)
More effective use of technology:86% first and fast technology adoption58% move virtual machines to meet desired
outcomes93% use storage virtualization87% use a storage service catalog (tiered storage)
Source : IBM 2011 Datacenter customer study
Clients Have Tried Various Approaches to Close the Gap
Client-tunedSystems Appliances Cloud
FlexibilityControl
SimplicityRapid
Deployment
AgilityElasticity
Time and Expense Required
Single Purpose
Shared Dependence
What if you could have the best of all three?
Benefits
Challenges
75% of US Public Sector CIOs Ranked Cloud as a High Priority – over 15 Points Higher than Colleagues in the US Private Sector1…
Cloud delivery model
1,186Federal government data centers planned to be closed by 20152
78Federal government
applications moved to the cloud by mid-20123
Advanced virtualization Workload management
45.8BNumber of global electronic
and mobile payments projected in 20134
Dynamic provisioning
62%Of US local governments
organizations stated accessibility was a key benefit for moving services to
the cloud 5
Estimated IT spend that the federal government
could move to the cloud6$20B…enabling them to cut costs and deliver more services
Integration by DesignDeeply integrating and tuning
hardware and software – in a ready-to-go workload optimized system
Built-in ExpertiseCapturing and automating what experts do – from infrastructure patterns to application patterns
Simplified ExperienceMaking every part of the IT lifecycle easier – with
integrated management of the entire system and a broad open ecosystem of optimized solutions
The Time Has Come for a New Breed of SystemsSystems with Integrated Expertise and Built for Cloud
9
IBM Has Invested in PureSystems Innovation
11
Deploy cloud platforms into your existing
infrastructure
Accelerate cloud deployments with expert integrated systems
Immediate access to managed services
IBM PureSystems Family Is Built for CloudFlexible Deployment Options with IBM SmartCloud Solutions
Enterprise data center
Managed private cloud
Enterprise
Hosted private cloud
Enterprise
Shared cloud
services
First Family of Offerings Designed for All Client Approaches
The elements of Pure family
Management
Compute
Networking
Storage
Flexible Choice Built-in expertise • Integration by design • Simplified Experience
InfrastructureDelivering Infrastructure Services
Application PlatformDelivering Platform Services
Data PlatformDelivering Data Services
IBM PureFlex and PureApplication SystemA Simple, Efficient, Flexible, Virtualized Infrastructure and Application Platform
Complete, Ready-to-Go Systems Pre-integrated, up and running in <4 hours Pre-optimized for enterprise application
workloads
Simplify Ongoing Tasks Single point of platform and application
management Repeatable self service application provisioning
Built for Cloud “Platform as a Service” Elastic application runtimes
Best practice, pattern-based
Manual, brittle
Policy based elasticity, single
view
OS, runtime,resources
Manual optimizations
on-sitePre-optimized by
experts
Deploy
Manage
Optimize
Cloud Is an Increasingly Attractive Means of Creating and Delivering Services
Value deliveredChange management
Test provisioning
Install database
Install of operating system
Provisioning environment
Design and deploy business applications
From traditional
To cloudMonths
Weeks
1 day
1 day
▄
Months
Days or hours
20 minutes
12 minutes
30 – 60 minutes
51% cost savings
Days/Weeks
SmartCloud Provides Capabilities for Every Stage of Cloud Adoption
Common Open Standards Technology and Industry Ecosystem
DeployDesign
Business Process as a Service
Software as a Service
Platform as a Service
Infrastructure as a Service
Consume
Enables private/hybrid cloud service delivery and
management
Cloud Enablement
TechnologiesSecure and scalable cloud managed services platform
Managed Cloud Services
Pre-built Cloud SaaS business applications and
solutions
Cloud Business
Solutions
Orchestration, consumption based
metering
Business service catalogs, and dynamic capacity
optimization
IBM SmartCloud Foundation Capabilities Can Help Clients to Reach the Higher Value Stages of Cloud Computing
Cloud service delivery automation
Advanced Cloud service lifecycle management
Foundation
Extend with
Virtualization management
Virtualization underpins
Cloud
Virtualization ExpertiseVirtualize all Resources for Highest Utilization
54% more virtual machines per compute node
Support for tens of thousands of applications across 4 hypervisors
Virtualize all resources and automatically manages with highest utilization
DeployVirtual Machines
CaptureVirtual Machines
Virtual Appliance
Metadata
Softwareapplicatio
nOperating
system
Virtual Appliance
Manage a pool of system resources or a cloudas simply as managing a single system
Operating System
Software
Systems
Manage Services instead of Servers, Network and Storage System Pools are a set of resources that make up a service and
can be acted upon as a group for Placement, Maintenance, etc. Provisioning of CPU, memory, storage and networking with
automatic virtual machine placement and optimization Utilization monitoring and policies to support performance, with
utilization optimized pooling
StorageNetworking Compute
Virtual Systems
Virtualization
Virtual Server Virtual Server Virtual Server
System Pools / Cloud
Mobility
Optimized for ….• Availability• Performance• Energy*
VirtualizationManagement
PureFlex System: Designed for Cloud with Resource Pooling and Automated Provisioning ExpertiseDramatically Improve system Utilization and Administrator Productivity
StorageNetworking Compute
SW
OS
SW
OS
SW
OS
Industrial strength virtualization coupled with automated resource balancing and basic virtual image management
Integrated service management platform with automated IT service deployment, full lifecycle management, metering and chargeback
Basic cloud functions including simple self-service interface and infrastructure with automated provisioning, metering, and additional image management
Cloud Capabilities
Del
iver
IT w
ithou
t Bou
ndar
ies
Virtualization
Entry Cloud
Advanced CloudIntegrate
Automate
OrchestrateFoundation
SmartCloud Entry SmartCloud Provisioning
Service Automation and Management
SmartCloud Monitoring
SmartCloud Cost Mgmt
PureFlex System and SmartCloud Entry Delivers an Integrated Optimized Platform for Cloud Solutions
Cloud-ready, cloud enabled systems with IBM SmartCloud Entry included
… Deploy a cloud workload in 4 clicks
Converged server, storage and network resources with integrated platform management …
… Completely integrated solution on day 1, no tuning needed
Resource pooling & automated provisioning expertise …
… Manage a cloud as easily as a single system
Certified Trusted Computing Standards system to ensure a secure cloud environment …
… Centrally control all user permissions and access
Express Standard Enterprise
Infrastructure for Small and midsize organizations. Most affordable entry point.
Infrastructure for application servers with supporting storage and networking.
Infrastructure for scalable cloud deployments. Redundancy for resilient operation.
Designed for Cloud - SmartCloud Entry included on Standard and Enterprise Designed for choice of architectures: IBM POWER7 and/or Intel x86 processors
within the same systems Designed for choice of OS: AIX, IBM i, Microsoft Windows®, and Linux from Red Hat, SUSE Designed for choice of hypervisors: PowerVM, VMware Designed for simplicity: Integrated, single system management across physical
and virtual resources
IBM PureFlex System and SmartCloud EntryConfigurations that Ease Acquisition Experience and Match Your Needs
SmartCloud Entry Available
SmartCloud Entry Included
SmartCloud Entry Included
IBM SmartCloud Entry Delivers Cloud Experience to Users
Easy to access, easy to use Service Request Catalog Hides underlying infrastructure from user and shifts focus to services delivered Enables the ability to provide standardized and lower cost services Facilitates a granular level of services metering and billing Workload standardization eases complexity
Industrial strength virtualization coupled with automated resource balancing and basic virtual image management
Integrated service management platform with automated IT service deployment, full lifecycle management, metering and chargeback
Basic cloud functions including simple self-service interface and infrastructure with automated provisioning, metering, and additional image management
Cloud Capabilities
Del
iver
IT w
ithou
t Bou
ndar
ies
Virtualization
Entry Cloud
Advanced CloudIntegrate
Automate
Orchestrate
Foundation
SmartCloud Entry SmartCloud Provisioning
Service Automation and Management
SmartCloud Monitoring
SmartCloud Cost Mgmt
Benefits of leveraging Visibility, Control & Automation for virtual & cloud environments
VISIBILITY CONTROL AUTOMATIONSee services in real time & better
predict business outcomesBetter manage assets, service & compliance
Achieve greater efficiency and service quality
Analyze & optimize workload placement to reduce # of servers
required and increase server density
Reduce MTTR across the virtual & cloud
environment
Automate workflows to respond to
performance issues
SmartCloud Monitoring
24
25
The core of the Service Management System for cloud computing
Orchestrates cloud operations Provides self-service, automated provisioning of
virtual systems Provides end users with direct access to cloud
computing resources Includes service catalog and pre-packaged
automation templates
Service Automation Manager
Service Subscriptio
n
Service Delivery
Service Activation
Service Design
Service Operations
Benefits
Rapid time to value - quickly and accurately deploy services when and where they are needed
Decrease operational expenses - productivity increases and labor cost savings through automation and rapid provisioning
Orchestrates, Manages and Deploys the Cloud
IBM PureFlex System
IBM PureApplication System
Business Process as a ServiceSoftware as a Service
Platform as a Service
Infrastructure as a Service
Design Deploy Consume
20-30X faster deployment with application patterns expertise
Accelerate adoption of private clouds with built-in virtualization and superior automation
PureSystems Built on IBM SmartCloud Accelerates Cloud Adoption
Enhanced agility, control, efficiency, simplicity
Dynamic Infrastructure by Design, born Virtualized, Cloud Ready! Enhanced security and homogeneity
IBM PureSystems: A Family of Systems Built-for-Cloud that Simplifies Deployment and Management of Applications
Up to 50% latency improvement for faster application performance. Optimized performance across all resources.
Up to 98% time savings in storage provisioning.
Reduce VM deployment time from days to minutes. Manage a cloud as easily as a single workload.
Up to 50% improvement in administrator productivity.
Centralized control of user permissions and data access privileges across chassis and nodes.
Tight integration of servers, storage and networking
Integration across physical and virtual resources
Dynamic resource allocation
IBM Smart Cloud Entry included
Single pane of glass security management
Cloud-ready systems with tightly integrated resources and built-in patterns of deployment deliver cloud services faster, with lower management costs
We Can HelpIBM offers ways to help you assess your infrastructure: -Storage Infrastructure Assessment-Infrastructure Cost Reduction Analysis-Cloud Proof of Concept-Analytics Proof of Concept-PureSystems Demo-Technical Computing consultation-No charge assessment, analysis and demo-You are under no obligation to buy
Please complete the feedback forms
Thank You !Bob ZuberProgram Director, WW MarketingIBM System Technology Group
Backup Slides
Flexible Choice
Delivering the building IT blocks
24:1 consolidation
ratio with the x240
42% lowerpower per VM
50% lower latency
improvement for faster application performance
55% reductionrequired management
time
IBM Flex System: The elements of PureFlex and PureApplication Flexible choice
Management
Compute
Networking
Storage
Expert integrated:A complete system that is cloud-ready, more secure and
designed from the start to work
together
IBM PureFlex System: Integrated Infrastructure, built for cloudFlexibility to run your choice of applications and middleware
Expert integrated:Flexible infrastructure
‒ Compute (x86 & POWER)
‒ Storage‒ Networking‒ Advanced Flex System
technology
Unified infrastructure management
Built-in expertise - Infrastructure patterns
Infrastructure
Delivering Infrastructure Services
200% increase in performance of critical applications
70% faster setup time
Days to minutes for virtual machine deployment time
72% lower systems costs over 3 years
IBM PureApplication System: A platform system built-for-cloud that simplifies deployment and management of applications
Up and running in less than 4 hours*
Deploy and automatically scale applications in minutes**
Concurrent management of 100s of VM’s on a single system***
* Based upon testing of the IBM PureApplication System W1500-96 with time measured from powering on the system to when it is ready to support application deployments** Based upon testing of the IBM PureApplication System W1500-96 with time and quantity measured for deployed applications within encompassed VMs.*** Based upon testing of the IBM PureApplication System W1500-96 (1.5 TB Ram, 6.4 TB SSD, 48 TB HDD, 2.6GHz Sandy Bridge Processor) with time and quantity measured for deployed applications within encompassed VMs.
Expert integrated:Platform for applications
‒ Application server‒ Database services‒ Compute‒ Storage‒ Networking
Built-in expertise – Infrastructure, platform, and application patterns
Platform management
Application Platform
Delivering Platform Services
Optimized for data services:TransactionalAnalytics
Expert integrated:
Data platformInfrastructureUnified platform management
Built-in expertise
IBM PureData System: Optimized exclusively for data services
Workload optimized performance
Data load ready in hours
Integrated management
Automated maintenance
Single point of support
Data Platform
Delivering Data Services
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