20th – 29th August 2011

INTERNATIONAL CONGRESS 2011

PARTICIPATION EVALUATION

International Congress 2011

From August 20 to 29, 600 young leaders from over 110 countries and territories, along with senior management of over

20 companies congregated in Kenya for the AIESEC International Congress 2011 to showcase our youth leadership and

diversity.

The conference also attracted over 12,000 virtual participants to join this important event. It is the first year of the 2015

mid-term vision for AIESEC globally and this was one of the main topics of the Congress. This year the International

Congress was hosted by AIESEC in Kenya at the Multi Media University in Nairobi.

As a Global Partner, PwC was involved in different events throughout the Congress:

August 23 – Global Youth to Business Forum and Global Partners’ Dinner

August 24th – Partnership Launch and International Advisory Council Meeting

August 26 – Global Alumni Hall of Fame Ceremony

Continuous - Meetings with AIESEC International and other global company representatives present.

The Global Youth to Business Forum 2011 was the pinnacle event of AIESEC’s annual International Congress on

August 23, 2011. Thousands of virtual participants joined via Twitter and Facebook with over 600 delegates present at the

conference in dynamic dialogues with corporate leaders from 5 continents.

These discussions harvested a forward-thinking global youth stand on the topics Innovation, Corporate Responsibility

and Leadership. The Youth to Business Forum this year was a day long event hosted at the Nazarene University in

Nairobi.

PwC representatives participating in IC 2011:

Karel De Baere, Chairman at PwC Belgium

Nancy Onyango, Partner Assurance

Tabitha Muema, Marketing and Communications Manager

James Maitho, Africa Central Human Capital Manager

Claudia Calinescu, AIESEC Global Coordinator

As a part of the Global Youth to Business Forum, PwC delivered a workshop to 65 students on the topic of

Demystifying innovation. The workshop covered a background on the importance of innovation for many

industries in the next years.

Facilitated by: Karel De Baere, Chairman at PwC Belgium

0 10 20 30 40

Good

Very Good

Excellent

How did you like this workshop?

Yes, 89%

No, 11%

Would you like to work for PwC?

Partnership Workshop

It was a good topic, and it was delivered in an

interesting way.

The workshop was to the point, provided learning and

space for discussions.

One key learning: knowing new strategies how to

innovate effectively in my entity!

The workshop’s presenter made us to discuss our

thoughts, and it stimulated me to have more valuable

questions about innovation.

Very interesting facts on innovation and how AIESEC

should continue innovating in a creative environment.

Delegates comments:

Partnership Workshop

The Official Partners’ dinner was formal networking platform for AIESEC’s national and global partners.

The dinner created a space at the end of a successful Global Youth to Business Forum where all our

partner could interact with each other.

The Partners’ Dinner began with a speeches from our representatives from partners and AIESEC

International and was followed by dinner, drinks and an extended invitation to African Night.

Global Partners’ Dinner

This 30 minute partnership launch was delivered by Karel

De Baere, Chairman of PwC Belgium and Claudia

Calinescu, AIESEC Global Coordinator at PwC. PwC

presented to over 600 delegates attending the congress

representing 110 countries. The presentation focused on

PwC’s partnership with AIESEC, the PwC re-branding,

and upcoming initiatives PwC will be working with AIESEC

on. (24th August)

30%

49%

21% Excellent

Very Good

Good

Partnership Launch

PwC represents what I consider a role-model of professionalism!

This (PwC) is a place I can use my finance skills and knowledge and I think there is a strong fit.

The guy speaking was just incredible. A true role model for everyone.

I like how they rebranded themselves. We sometimes do the same.

Great Presentation and it’s a company which has values aligned with us so its easier for me to connect with them.

The most colourful & attractive launch! Connected thinking!

Delegates comments:

Partnership Launch

This prestigious event celebrates the success of AIESEC in creating the needed leaders for society by recognizing

the outstanding achievements of AIESEC alumni in their chosen fields. The ceremony was co-presented by the co-

sponsors - James Maitho, Africa Central Human Capital Manager, PwC and Eva Mattheeussen, Regional HR

Manager East Africa, DHL Global Forwarding Kenya Ltd. PwC illustrated their commitment to excellence and

leadership by associating its brand with Awards Ceremony; in addition to the vast impact the AIESEC alumni have

had on PwC for many decades. (August 28th)

Honored AIESEC Alumni:

Global AIESEC Awards Ceremony

Thank you, !

Global Youth To

Business Forum

Page

http://www.aiesec.org/cms/aiesec/AI/Y2B/index.ht

ml

IC 2011 on Flickr

(Pictures of PwC

during Global Youth

to Business Forum)

http://www.flickr.com/photos/34836988@N07/sets/

72157627553478479/

IC 2011 on Flickr

(Pictures of PwC

during the

Partnership Launch)

http://www.flickr.com/photos/34836988@N07/sets/

72157627560730403/

International Congress online presence

Thank you, !