icca best marketing award_introduction slide
DESCRIPTION
Since it was launched in 1997, the ICCA Best Marketing Award has become one of the industry’s most prized accolades, recognising high levels of creativity and business acumen in a competitive marketplace. At this plenary session, this year’s four short-listed contestants will present their campaigns and the audience will have a say in selecting the winner. The winner will receive a marketing package in ICCA and Bedouk publications worth more than EURO 20,000.TRANSCRIPT
International Congress and Convention Association #ICCAWorld iccaworld.com
53rd ICCA Congress
Best Marketing Award 2014
#ICCAWorld | iccaworld.com
Activate Voting
#ICCAWorld | iccaworld.com
Process
• Submissions mid September
• Three finalists selected
• Presentations at ICCA Congress
• Winner chosen by judges and delegates on a
50:50 basis
• Winner will be announced by the President at the
closing session Wednesday
#ICCAWorld | iccaworld.com
Submission components
• Innovation and Creativity
• Research and Rationale
• Return on Investment
• Success in meeting the Objectives
• Communication
#ICCAWorld | iccaworld.com
Judges
• Valerie Charron, Bedouk Event Sourcing Solutions
• Aileen Crawford, Glasgow City Marketing Bureau
• Patrick Delaney, SoolNua
• Juan José Garcia, Barcelo Congresos
• Anna Gorska, Warsaw International Expocentre
#ICCAWorld | iccaworld.com
Your role
● Determining the winner
● Critical - You have 50% of vote
● You will be asked 5 questions
● The results of the individual votes will not be shown on the
screen
#ICCAWorld | iccaworld.com
Questions
• Innovation and Creativity
• Research and Rationale
• Return on Investment
• Success in meeting the Objectives
• Communication
#ICCAWorld | iccaworld.com
Presentations
Wonderful Copenhagen Convention Bureau • Ulrika Mårtensson
Amsterdam Marketing • Marc Horsmans
• Edward Wortman
Monaco Convention Bureau • Laurence Papouchado • Axel Kaus • Sandrine Camia
#ICCAWorld | iccaworld.com
Presentation
Wonderful Copenhagen Convention Bureau
• Ulrika Mårtensson
International Congress and Convention Association #ICCAWorld iccaworld.com
53rd ICCA Congress
#ICCAWorld | iccaworld.com
Presentation
Amsterdam Marketing
• Marc Horsmans
• Edward Wortman
International Congress and Convention Association #ICCAWorld iccaworld.com
53rd ICCA Congress
#ICCAWorld | iccaworld.com
Presentation
Monaco Convention Bureau
• Laurence Papouchado • Axel Kaus • Sandrine Camia
International Congress and Convention Association #ICCAWorld iccaworld.com
53rd ICCA Congress
#ICCAWorld | iccaworld.com
Focus on
• Innovation and Creativity
• Research and Rationale
• Return on Investment
• Success in meeting the Objectives
• Communication
#ICCAWorld | iccaworld.com
#ICCAWorld | iccaworld.com
Congratulations
See you all at the Closing Ceremony