iConference 09:Communicating Change in a

Complex WorldFriday, November 20, 2009

CC@MIISwww.communicators4change.org

The Monterey Institute of International Studies

460 Pierce St., Irvine AuditoriumMonterey, CA 93940

Special Thanks To:

Teaching & Learning Collaborative

StudentCouncil

Photographer Lucy Jodlowska

Videographer Ryan Gonzalez

CSUMB Visual and Public Art Department and World Theater Department

Los Kombucheros

Global Oneness Project

Trader Joe’s

Barney Livingston for the program cover

Peet’s Coffee

Amazing Dream Team volunteers, who have been ready to assist in every way possible to allow today to run smoothly!

Our families and friends!

Welcome!

Communicators for Change (CC@MIIS) is a student-led initiative that has emerged in response to the needs of students wishing to explore the challenges and potential for

communicating in the XXI century.

Effective communication strategies are essential to the successful design and implementation of public policies and business. Very few graduate policy schools offer an academic concentration in the strategic use of communications for policy purposes, or what may be termed “communications and media management”. We hope today brings interesting insights and inspiration for all of us working on communicating change in this complex world.

Vision: A world where communities are composed of empowered individuals who identify problems and adapt to find solutions.

Mission: To promote innovative communication strategies for collaboration, agency, and sustainability.

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Dean Tate Miller currently serves as Dean of Advising, Career and Student Services for the Monterey Institute. He is frequently invited to lecture in various classes across the campus. Throughout his career, he has engaged in a number of entrepreneurial pursuits and interests, as well as held key

positions in joint venture management and market development, consultant to private companies and governments, and chairman of a key U.S. industry association. He continues to be involved in the private sector dealing with a wide range of trade and business development issues in Asia and the United States. 

Amer Barghouth is the founder, strategist and chief technologist of Communicators for Change. He is a graduating Master's student of Sustainable Development policy at the Monterey Institute of International Studies. In his free time, he watches TED talks and dreams of a time when scientists and thinkers reach the mainstream. Amer is vegan, and believes that a plant-based diet will go a long way in solving the world's crises. He is developing beyondhumanity.net, which is intended to document and promote the stories of cruelty-free lifestyles.

The Dreamers

Alice Paipa-Lenard is a graduating student in the International Environmental Policy graduate program at MIIS, who feels compelled to work in bridging environmental, social and spiritual realms.    Alice’s focus on International Studies and interest in North and West Africa brought her to serve in the Peace Corps in Mali.  She enjoys the culinary arts, writing, connecting with friends over food, and yoga.S H

Leloba Pahl is a Master's student of International Development and Migration Policy Studies at MIIS, and is interested in refugee education issues and community development within highly mobile demographics. Inspired by figures who create knowledge and share it for free, Leloba joined in this process to help convert a dream into a memorable event. "We dreamt this Conference for the enjoyment of others, that all of us find more tools and common interests to transform our networks and allow more creativity to work on solving some of our mutual problems."

Jennifer Billings is a graduating Master’s student in International Policy Studies at MIIS. She recently founded the1i, a non-profit dedicated to connecting researchers with at-risk communities around the globe. This January the1i will launch a pilot project in Chile with the Mapuche, an indigenous group facing social and environmental issues.   Jennifer's passion for innovative communication drives her desire to empower  communities to pursue their needs and interests. 

Jason Scorse has been at the Monterey Institute since 2004. He is currently the Chair for the International Environmental Policy Program. Professor Scorse has consulted for numerous environmental organizations, including the Natural Resources

Defense Council and the Sierra Club, and is currently the Lead Non-Market Economist for the National Ocean Economics Program. In addition to his scholarly work and consulting, he writes for the Grist blog and the Environmental Economics blog.  E-mail: jason.scorse@miis.edu

The Moderators

Lyuba Zarsky is an Associate Professor at MIIS. She has substantial professional experience in the field of economics and sustainable development. She was Co-Founder and Co-Director of the Nautilus Institute for Security and Sustainability

(1992-2001) and staff economist on the Commission for the Future for the Government of Australia (1989-1991). She has consulted for agencies such as the Organization for Economic Cooperation and Development, the Asian Development Bank, the United Nations Development Program, and the Government of Australia since 1991.   Dr. Zarsky was a Senior Research Fellow for the Global Development and Environment Institute at Tufts University and an International Research Fellow for the International Institute for Environment and Development in London. She is also a board member of Occupational Knowledge International, located in San Francisco.  E-mail: lzarsky@miis.edu

Julia Foster is a German student in the International Policy Studies Program specializing in conflict resolution and migration studies at the Monterey Institute. She is the student editor of the second edition of the peace and conflict journal “The Pathfinder” and has interned with the Watsonville Law Center for the past

year providing free legal services to low-income individuals and migrants. Prior to attending MIIS, Julia worked as a marketing manager for a dessert factory in the Bay area where she first developed her passion for the migrant community. Upon graduation, Julia plans to further her studies in the field of peace and conflict with a PhD in conflict resolution.

Kevin Epps is considered the Godfather of Hip Hop Documentaries in the genre of digital film making and a role model from the hood. Epps is the creator of "Straight Outta Hunters Point," "Rap Dreams," and most recently "The Black

Rock" aka Black Alcatraz. He is a cofounder of the Hip Hop Film Festival. Epps is an activist in support of education and social justice and works against prison expansion and racial profiling. He is a member of Digital Media Advisory Council, which advocates on behalf of undeserved communities to improve access to technology for story telling, a pathway to education, employment and more.

Alli Chagi-Starr is the Senior Community Engagement Strategist at Green For All, an organization dedicated to improving the lives of all Americans through collaboration with the business, government, labor, and grassroots communities

in creating and implementing programs that increase quality jobs and opportunities in green industry – especially for the most vulnerable populations. Alli is the co-founder of Art in Action and the new Green Youth Arts & Media Center and the CommuniTree Project – bringing together urban arts and ecology in Oakland, CA. She presents on the green jobs movement and facilitates workshops on developing creative tools for global/personal transformation and movement building.

Andie Grace is the Communications Manager and Regional Network Manager for Burning Man's home office in San Francisco. Managing the world-famous event's media and public relations is just a part of her job... more broadly, her job is to connect her community and the world at large to the the

experience, philosophies, and activities of Burning Man, both as an event and as an evolving culture. Whether it's illustrating the incredible civic improvement efforts of Burners Without Borders, the Black Rock Arts Foundation's interactive civic arts programs or the latest spinoff nonprofit called Black Rock Solar, Andie helps to guide and communicate the connection between the event in the Nevada desert and these manifestations of the Burning Man culture all around the world.

The Panelists

Joe Johnston is a social entrepreneur, web developer, and advocate for leveraging the Internet to empower social change.  He currently serves as a technology advisor for The Pachamama Alliance, 350.org, and The Copenhagen Story.  Previously, he co-

founded Popcast, the first Internet startup that enabled users to broadcast high quality video channels online.   Now, Johnston is working with Pachamama and other NGOs to use social web technology and new media to give shape and urgency to what Paul Hawken dubbed "the largest social movement in history."

Doniga Markegard is the director of Peninsula Permaculture and founder of EathActionMentor.org.  Doniga’s home is on a cattle ranch in San Gregorio, CA where she and her family raise organic, grass-fed cattle and lamb for the community.   She

also owns and operates a permaculture design business, “Designs by Doniga”. She holds a BA in Sustainable Community Development and is currently pursuing her certificate and license in Landscape Architecture at University of California Berkeley Extension and a MS in Eco Social Regeneration from Gaia University.   She has consulted on many projects including a permanent exhibit at the Museum of Science in Boston and the Listening Exhibit at the Exploratorium in San Francisco.

Nina Rosete is the Co-Founder and Executive Director of Dare to Dream Fund, founded in 2008 from the vision of creating a society where every young person recognizes the power within them to live purposeful lives committed to fulfilling their dreams. Dare to Dream Fund has been

recognized for creating innovative and effective on-line/on-site platforms including iConnect®, an on-line youth community for peer-to-peer and peer-to-expert resources, advice, guidance and mentoring. 

Bernhard Drax writes music for TV, commercials and feature film. In the virtual world, “Second Life,” Bernhard regularly files machinima reportages and video blogs on social and political issues.  His story on virtual Guantanamo won the 2008 Human

Rights Media Awards from internews in France. His series on "Public Good in Virtual Worlds", co-produced with the Network

Culture Project at USC has been used in many classrooms  to illustrate the power of immersive 3D platforms for cross-cultural collaboration. Bernhard  also delivered promotional machinima for international clients such as Goethe Institute, CommerzBank, the MacArthur Foundation and Santa Clara University's "California Legacy" project.

Dr. James Lindholm   is currently the James W. Rote Distinguished Professor of Marine Science and Policy at California State University Monterey Bay. He is an ecologist and conservation biologist with interests across a wide range

of taxa and geographic regions. James is also the founder and Director of the Institute for Applied Marine Ecology (IfAME) at CSU Monterey Bay. The mission of the IfAME is to develop clear linkages between ecological phenomena and potential and realized management regimes along the California coast, across the US, and throughout the world. James is actively involved in the communication of science to a wide variety of audiences, including participation in scientific briefings on Capitol Hill and teaching a graduate seminar on science communication for students from around the Monterey Bay.

Colin G. Gallagher served as a U.S. Peace Corps Volunteer in El Salvador, facilitating water and sanitation efforts while also assisting with local government formation efforts at the request of community members. Colin has developed a LinkedIn group called 'Civic Engagement and Dialogue Practitioners,' and he

looks forward with hope to seeing the potential of engagement practices being utilized in networks for the improvement and change of our world.

Catherine Priestley is a sophomore at UC Santa Cruz in the Global Information Internship Program (GIIP), a service learning program for students interested in information technology and social change. GIIP teaches students sociological theories

about activism and social change; project management and organizational skills together with basic technology skills used in the non-profit and NGO world today, like web design and database management. GIIP has shown Catherine the importance of communication technologies in our ever changing world.

The Panelists (cont.)

Rita J. King is the CEO and Creative Director of Dancing Ink Productions, a strategic creative content development and research company dedicated to   a new global culture and economy in the Imagination Age. Rita works globally, across

platforms to produce creative mixed media, mixed-reality events, research projects, broadcasts and related products.

Joshua S. Fouts is the Chief of Global Strategist of Dancing Ink Productions. Fouts is a Senior Fellow at the Carnegie Council for Ethics in International Affairs and a Senior Fellow for Digital Media and Public Policy at the Center for the Study of the Presidency. He is recognized as the world’s leading expert on

Digital Diplomacy  and is frequently an international speaker on the use of games, virtual worlds, and social media for creative, meaningful social change, cultural collaboration, cultural intelligence, and the use of these types oftools to create innovation in the financial context of today’s world.

Michael Leifer is a cultural anthropologist and serial entrepreneur who builds markets and social movements for his clients/partners and translates insight into trackable action. Leifer founded and has since acted as CEO of the successful guerilla PR, Inc., an integrated advertising agency specializing in

providing offline and online target-specific social media and influencer-based marketing campaigns.

Rangineh Azimzadeh is a graduate student at the Monterey Institute for International Studies in the International Conflict Resolution and Negotiation program. In 2007 Rangineh joined the Board of Directors for World Pulse, a non-profit media

organization that aims to report global issues through the eyes of women. She has since helped develop and launch PulseWire, an interactive community newswire created to provide women around the world with a platform where they are able to share their voice and tell their stories in their own words.

Communicating Change in a Complex World

SCHEDULE OVERVIEW

CC iConference 09Communicating Change in a Complex WorldCommunicating Change in a Complex World

Time Activity Location

8:00-8:55 AM Light Breakfast and WelcomeMcCone Lower Atrium

9:00-9:45 AM Opening RemarksIrvine

Auditorium

10:00-11:30 AM

Breakout Session I Morse

Empowered Communities: The Art and Science of Building

Networks

B-104

Virtual Diplomacy?: The Role of Social Media in Bridging Divides

B-105

11:30AM-1:00PM

Lunch

1:00-2:30 PM Breakout Session 2 Morse

Communicating Social Consciousness through the Arts

B-104

Demystifying Science: Building Awareness in the 21st Century

B-105

Communicating Change in a Complex World

SCHEDULE OVERVIEW

CC iConference 09Communicating Change in a Complex WorldCommunicating Change in a Complex World

2:45-4:45 PM Plenary SessionIrvine

Auditorium

Panel Discussion - Our Common Goal: Towards a Global Climate-

Change Community

Irvine Auditorium

Awarding of Communicator of the Year Award & Closing

Remarks

Irvine Auditorium

4:45-5:30 PM Career Panel Irvine Auditorium

5:00-7:00 PM Reception with Light Refreshments

McCone Lower Atrium

There came a time when the risk to remain tight in the bud was

more painful than the risk it took to blossom.

Anais Nin