ACCELERATINGCAREER PATH

icpm CLASS of fall 2012

Welcome to THE Institute of Product Leadership

Welcome MESSAGE FROM THE INSTITUTEAs the product industry evolves in emerging markets from outsourcing to

‘product creation’, organizations are looking for product leaders as

opposed to just technology managers. The Institute of Product

Leadership was formed in conjunction with Executive Product Industry

Council (EPIC) to design and deliver a program for senior product

professionals to accelerate their transformation from building innovation

to productizing it in the global context and that of emerging markets.

International certificate in Product Management & Marketing (ICPM) is an

experiential program delivered in a hybrid (on campus/off campus) model

by world class practitioners and faculty. Our past alumni has not only

benefited from an integrated approach of learning global best practices

used in the productizing process with relevant management business

concepts like finance, operations, and strategy but ultimately its the

industry connect that allows them to continue to build and accelerate

their career path for a life time of transformation.

These leaders will work with global stakeholders to conceive, validate,

build, and launch products that ultimately delight the customers.

Welcome to the Institute of Product Leadership!

Pinkesh ShahDirector of ProgramsInstitute of Product Leadership

Keepingmanagementeducationrelevantfor productprofessionals

IN 16 INTENSE WEEKSYOU BECOME A PRODUCT LEADER

Multiple avenues for learningWith the sole focus to assist working professionals transition and accelerate from technical and functional roles to business leadership roles, ICPM is world's first PG certification Program in ProductManagement & Marketing. It is a program designed and delivered by senior practitioners for practitioners and accredited by AIPMM, USA(www.aipmm.com)

The integrated curriculum is delivered by best-in-class global practitioners and faculty. ICPM’s experiential learning will be made actionable through real-world projects, Harvard case study-led discussions, and interaction with industry executives.

16 weeks at IPL2013

MAY JUNE JULY AUGUST

Immersion+

Online SessionOnline Session Online Session

Online Session+

Immersion+

Graduation

PROGRAM INSIGHT

- Immersion - Online Session

COMPANIES ON CAMPUSAccel Partners VCAngel Prime VCCiscoeBayHoopos.com

InformaticaInfosysFlipkartRedbus.inSchneider Electric

Growing startups, MNC R&D Centers, Venture Capital Firms, IT Services Products & Platform groups - are all looking for business leaders who can help with their “productizing” initiatives. We invite all of you to get more involved with the institute as an employer, mentor or a speaker!

Some influential speakers who have visited the IPL over the years are as follows

Sanjeev Kumar, MD/Head InformaticaRamKumar Narayanan, Head R&D, EbaySharad Sharma, CEO Brand SigmaAmit Phandis, VP Engineering, CiscoSarit Arora, UX Lead, YahooDharmendra Singh, CCM, Schneider ElectricShekhar Kirani, Partner, Accel Partners Viveck Kumar, Sr. Product Manager, Amazon.comAlok Goel, Chief Product Officer, Red BusSaran Chatterjee, VP - Products, FlipkartDhimanth Parekh, Head of Product Management, Hoopos.com

Ramkumar Narayanan, R&D Head, eBay

INDUSTRY CONNECT

Work, Interact, Engage through live projects with seniorexecutives of the Product Industry Council

RISHIKESHA T KRISHNANProfessor of Corporate

Strategy, IIM-BProduct Management & Marketing,

Associations: McAfee, MagikCarpet, USDirector of Programs

Associations: IBM, Mcafee, NetIQ

RAHUL ABHYANKAR PINKESH SHAH

DAVID FRADINPrincipal

Associations: Apple Computer , H.P, US

BOB WRIGHTPartner

Firebrick Consulting, US

ADRIAN LANDEREnterprise Agile Transformation

Associations: Oracle CSC, Hong Kong

FACULTY

“Going beyond functional experts our goal is to help create product leaders at the core through a series of assessments & introspections around leadership values”

VINAYPresident

Catalign Innovation ConsultingAssociations; Motorola , Sasken

Leadership & Executive Coach Associations: ITC, Motorola

VISHY RAVI KAUSHIKDirector of Marketing

GE HealthcareAssociations: Forbes Marshall

KAPIL NAKRADigital Marketer &

Serial Entrepreneur

BOB TESHProduct Marketing

Associations: netIQ, Sirius, Symantec

Usability & Interface DesignAssociations: NID, Symantec

DESHPANDE

Going beyond Product Management as a role toProduct Management as a mindset

COURSE MODULES

Product Management

Product Innovation

Strategic UX Techniques

Online/Web 2.0 Product Analytics

Usability Audit

Product Operations

Finance & Accounting for Product

Professionals

Personas & User Stories

Product Development

Methodologies (Agile, Lean)

Requirements Management & Road-Mapping

Product Portfolio Analysis

Product Marketing

Leadership & Soft Skills

Strategic Pricing & Monetization Models

Social Media for Product Professionals

Marketing & Launch Planning

Solution Management

Sales Funnel Analysis

Career Path Planning in Product Companies

Leading by Influence -

Building your Influentiality Index (II)

Conflict Resolution & Negotiations

Productizing Process & Interlock

Customer Connect & Market Research

Techniques

Competitive Strategy & Win/Loss Analysis

Target Market sizing,

Segmentation & Business Plan

Corporate & Product Strategy

Customer Lifecycle Management

All Participants will be graded on their

final project where they will be presenting

their business plans and operational

details of building India's first online

pharma company www.pharmastore.in

Final Project

Integrated Curriculum

Industry relevance & actionable learning through hands on immersions are the design drivers for the program experience.

Through specific courses with connection points, the goal is to prepare participants holistically avoiding building isolated skillsets.

Active Study

Participants have been working to apply the learnings across the entire program to finally put together the business model for building pharmastore.in - aboutique ecommerce venture for pharmaceuaticals and beauty products for the Indian market. The final project will be presented live to a panel of Venture Capitalists & product industry executives

Continuous Learning

All courses are delivered live on an interactive video conferencing mode with pre-reading, actual sessions (3 hours each) and post session exercise or assignment. Every participant is also engaged in peer learning through open discussion forums within the class including faculty and industry mentors in ancontinuous mode.

CURRICULUM

Key benefits

Experiential learning

Industry Connect

Global Recognition

Leadership Skills

5Themes

22MOdules

LIVE PROJECTS

in.linkedin.com/pub/chandan-sardeshmukh/8/b23/b28

Current location: Bangalore

Education:MCA

Previous Experience: Siemens Information Systems Ltd

Experience (Years):15 (Fifteen)

Area of Expertise:Product Management

EXAMINING ROOT CAUSES

“Determined to “address problems at their root cause,” Chandan is pursuing the joint ICPM-IPL program .” For Chandan, “the ICPM program provides the training to analyze Product management challenges at the macro and micro levels. The ICPM provides additional leadership training, and education in product marketing, strategy, User experience design that can be valuable in either MNC’s & also in growing startups.

Chandan admires the cumulative power of studying numerous cases. “Then you come here and meet classmates who have had incredible experiences and influence, and over time, you develop more confidence in your own abilities to be a leader at greater levels of responsibility, to serve more people than you previously thought possible.”

i

Chandan SardeshmukhProduct Manager, Intel

"Over time, you develop more confidence in your own abilitiesto be a leader at greater levels of responsibility."

in.linkedin.com/in/kamalaanand

Current location: Bangalore

Education:MBA

Previous Experience: Cognizant Technology Solutions

Experience (Years):13 (Thirteen)

Area of Expertise:Software Development, Mobile platforms

CREATIVE APPROACHES TO INTRACTABLE CHALLENGES

Kamal is pursuing ICPM because he wants to “learn how to lead more effectively in complicated systems facing intractable problems.” He intends to blend his experience as a User experience, Mobile platforms expert in meaningful enterprises which solves peoples day to day problems “I’m trying to tie together artistic creativity with the ability to creatively productize a solution,” says Kamal

ICPM with its live examples gave more creative ways of approaching familiar problems, generating ideas, prototyping concepts.” Eventually, Kamal “would love to use design processes for solving urban issues such as housing, income equality, and sustainability,”

KamalAanand

i

Kamal AnandSr. Manager Projects at CTS

“I’M TRYING TO TIE TOGETHER DESIGN THINKING WITH THE ABILITY TO CREATIVELY SOLVE COMPLEX PROBLEMS.”

Personalized Leadership Development

Product Manager’s biggest challenge is the ability to influence others with whom they have no direct authority. Through leadership courses like Influence Building, Stake Holder Management facilitated by Executive Coaches, participants get an indepth understanding of the drivers of how to build influence in the organization.

How one behaves, reacts and manages during a conflict situation is analyzed across five conflict-handling modes in a team environment, 1:1 setup and stakeholder management. By understanding their psychometric profile, participants are then coached to develop the right set of conflict management technique for the situation at hand.

CONFLICT MANAGEMENT

INFLUENTIALITY INDEXTM REPORT

Series of leadership interventions , psychometric assessments &executive coaching helps develop a personalized development Plan

Emphasis is to assess, reflect and build strong leadership skills which are necessary for product leaders to augment the functional skillsets needed to execute the strategy.

Careers

Guiding you to make the right movesLevergaging on the extensive industry connect, it is the Institute's constant endeavour, to engage with a vital means of ‘grounding’ academic efforts in a manner that aligns with the needs and expectations of industry as a primary stakeholder. This typically seeks expert advice on strategic objectives and industry placements. The program is designed to be in sync with the changing skill sets sought after in the workplace.

The essence of the Placement Assistance Program is to is to provide a direction on:• Industry developments which impact the career scalability.• Opportunities for collaboration with industry in applied research and development and other business development activities related to training services and products.• Opportunities to improve the outcomes for key client groups.• Facilitating links with industry clients.

Today more than ever, a powerful and influential industry connect is essential to program success and advancement. Technology and industries are changing unpredictably and at exponential rates.

At the Institute of Product Leadership we have made connections in the Product Industry & with several MNC’s & growth startups that need junior & senior Product managers & Product marketing managers. They come to campus immersion for selection.

Our goal is for everyone who wants full-time employment to get multiple offers. While we continue to work on the industry academia alliances, we ensure that we provide networking sessions with the perspective of placement.

Mayanak KhareValue Engineering Lead, Mahindra Satyam

in.linkedin.com/pub/mayank-khare/9/810/b82/

Current location: Hyderabad

Education:B. Tech, UP Tech. University

Previous Experience: LG Electronics, Voltas

Experience (Years): 7 (Seven)

Area of Expertise:Consumer Durable, Product Development

THE RIGHT WAY TO TRAIN YOUR BRAIN

“A common theme for engineers in technology is to get an MBA” Mayank explains. ICPM attracted him because it offered the “best combination” of three things he wanted: a strong peer network, foundational business skills, and “an environment conducive to the entrepreneurial spark.”

khare_mayank

Regarding the acquisition of skills, Mayank admires the cumulative power of studying numerous cases. You train your brain to think a certain way, to take a limited set of incomplete information and work forward in the best way possible.

i“ICPM does not give answers to problems, but gives you tools you can use to solve different kind of problems.”

linkedin.com/in/raviyadav75

Current location: Noida

Education:Science Graduate, Jammu University

MBA, APS University, Rewa (M.P.)

Previous Experience: NuWaveeSolutionsPvt. Ltd

Experience (Years):14 (Fourteen)

Area of Expertise:Product DevelopmentFinancial ServicesCapital Markets

LIFE (CYCLE): REWRITE OR REPACKAGE LIFE (CYCLE)

“I really had a hard time with this job. I'm called "Product Manager," but what do I manage? What's my job really is?” Leading without much handle on the pulse brought me to eternal dilemma in IT parlance - ‘Rewrite or Repackage”

Then came the ICPM story. Few weeks and engrossing session down the ICPM lane, I know, I am not a lone soul. Impressive mix of classmates brought a 360 degree perspective to learning.

Impressive faculty made the ‘learning’ itself an experience. They provided tactical face of theoretical concepts and sharing some cutting-edge best practices from their rich experience.

RY_1975

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Ravi YadavSeniorProduct ManagerImpetus Infotech (I) Pvt. Ltd.

“Communicate effectively, in theLanguage of your target audience”

Aristotle once said, "For the things we have to learn before we can do them, we learn by doing them"

At ICPM the philosophy of learning, follows heavily on Experiential learning. With the credo of "By Practitioners, For Practitioners" the programs are designed by Executive Leaders (EPIC) and delivered by practitioners. Our faculty are real-world practitioners who understand that teaching is not telling and that facilitating the experience is the best way to create true immersion for participants and make the learning truly actionable.

HANDS ON LEARNINGProgram is designed to create immersion around topics with industry best practices & case study discussions. Hands on exercises enables actionable learning.

INTEGRATED EXPERIENCEUnlike most training programs that build isolated competencies, the goal here is to enable you to make balanced product decisions across strategy,

execution and leadership skills to get it implemented with the team

ENGAGED MENTORSHIPFrom Career Path Transition to Accelerating product innovation initiatives , expect 1:1 attention from faculty and engage with industry leaders as mentors during & after the program

INTEGRATED learning

ENGINEERING

PRESALES 8%

CONSULTING 16%

ENGINEERING 25%

PROJECT MANAGEMENT 33%

PRODUCT MANAGEMENT 16%

A DubaiB Indiac Singapore

EDUCATION

EXPERIENCE

LOCATION

A B

C

PROGRAM BY Numbers

15%

FUNCTION

36%

75% BE

18% 5 - 10 yrs

54% 10 - 15 yrs

18% > 15 yrs

22%MBA

in.linkedin.com/pub/mahesh-mahale/7/434/189

Current location: Bangalore

Education:B.E, Electronics

Previous Experience: Oracle

Experience (Years):12 (Twelve)

Area of Expertise:Pre sales

LEARNING THROUGH INTERACTION

Mahesh is now a self-described “evangelist for the ICPM pedagogy” who talks to incoming students about its virtues. “It fits the way I solve problems, through interaction,” he says. “I thrive on dialog and discussion, on drawing out others’ thoughts, in order to arrive at the most satisfying answer. Through cases, you’re exposed to a wide range of industries and functional roles but you also learn something deeper: how would you react to these types of situations? You explore remote corners you didn’t reach in your work experience”.

At IPL-ICPM, “we’re climbing a very steep curve, not just in learning about business, but in learning about ourselves., to take a limited set of incomplete information and work forward in the best way possible”

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Mahesh Mahale, Manager - Global Solution Services Informatica

"Business is not black & white - It requires open discussionsamong people with multiple perspectives."

Eligibility & Application process

Ideal attendee profile:

Program Managers, Project Managers

Engineering Leaders (Dev/BA/QA/UX)

Architects & Technologists

Product Managers, Product Marketing Managers, Solutions Managers

Pre/Post-Sales, Tech Support, BD

Timelines

Application

Submit filled application form (available at http://productleadership.in/icpm/download.html) to: applyICPM@productleadership.in

FeeProgram Fee: 2.8 Lakhs+tax+AIPMM (CPM/CPMM) certification. The program fee is exclusive of AIPMM certification fees ($395), all academic charges, examinations and study materials. The fee does not cover optional certification cost or cost of accommodation/travel.

Last date to apply : 05th May, 2013Ongoing Interview : 18th March Onwards Early Bird Offer : Till 27th March, 2013Program starts : 18th May, 2013

INSTITUTE OF PRODUCT LEADERSHIPIndia : 3rd Floor, “Amber”, 132, 15th Main, 4th Block Koramangla, Bangalore – 560034Karnataka, India

USA :11 Loyola Ter, San Francisco, CA 94117

Phone: +91 80 411 581 57E-Mail: engage@productleadership.inWeb: www.productleadership.in

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