ICSC MOCIAL+ ConferenceMarketing, Advertising & Sponsorship in a Digital AgeGrand Hyatt | San Francisco, CA August 10 – 12, 2016#ICSCmocial

PROGRAM

Mobile + Social + Local

ICSC MOCIAL+ ConferenceMarketing, Advertising & Sponsorship in a Digital Age

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WEDNESDAY, AUGUST 10

Registration4:30 – 5:00 pm

Macy’s Union Square170 O’Farrell StreetSan Francisco, CA 94102(In-Store Location: Visitor Center, Lower Level Cellar)

MACY’S Retail Tour 4:00 – 5:00 pm or 5:00 – 6:00 pm

Macy’s offers a fun and fact-filled store tour of its West Coast Flagship in the heart of San Francisco’s shopping district. Learn how being in the hub of technology innovation has shaped the company and store, and discover how Omni-channel plays a part in making sure Macy’s continues to offer customers a one-of-a-kind shopping experience. Your guide will share store history, marketing concepts, merchandising, visual techniques, and all that goes into the magic behind Macy’s. All participants will receive the Macy’s Visitor Savings Pass. The tour is FREE however, you must be advanced registered to attend. No on-site registration. Space is limited so please sign up today at www.icsc.org/2016SMC

Macy’s Union Square170 O’Farrell StreetSan Francisco, CA 94102(In-Store Location: Visitor Center, Lower Level Cellar)

Registration at Farallon Restaurant Lobby5:30 pm

450 Post StreetSan Francisco, CA 94102(Beluga Room, 4th Floor)

Hosted Reception 6:00 – 7:00 pm

Farallon Restaurant450 Post StreetSan Francisco, CA(Beluga Room-4th Floor) www.farallonrestaurant.com

THURSDAY, AUGUST 11

Registration8:30 am – 6:15 pm

Wi-Fi Lounge8:30 am – 6:15 pm

The Wi-Fi Lounge provides a comfortable place to network and do business and will be open during registration hours to all registered attendees.

Exhibit Opens

8:30 am – 6:15 pm (Except while sessions are in progress)

Network the old-school way and enjoy some face-to-face time with our innovative sponsors.

Continental Breakfast8:30 – 9:00 am

Welcome Remarks9:00 – 9:15 am

SPEAKERTim O’Connell ICSC MOCIAL+ Program Planning Committee ChairAssistant Vice PresidentDirector of Digital Marketing & CommunicationsRPAIOak Brook, IL @OConnel_The

Opening Session 9:15 – 10:00 am

The Convergence Between Physical + Digital Retail ExperiencesTransformation is happening—not just in our industry, but in every industry. The ways to connect with your customer are constantly evolving. In the past, the retailer/developer relationship was designed to open a store; once the store opened, it ended. As digital and physical retail continue to converge, the developer/retailer relationship must broaden and deepen after the store opens. In this session, we will discuss how a physical and digital strategy is essential to create a more real-time, intimate and human relationship with our shared customers. To do that, it’s paramount that we partner more significantly, share knowledge and information more freely and build better physical and digital experiences that our customers demand.

Grand Hyatt | San Francisco, CA | August 10 – 12, 2016 | #ICSCmocial

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SPEAKERTamara Samoylova Senior Director of Market StrategyWestfield LabsSan Francisco, CA@tamarasamoylova

General Session10:15 – 11:00 am

Unique In-Store Experiences

Jeremy Bergstein PresidentThe Science ProjectNew York, NY @JeremyBergstein

Concurrent Sessions

11:15 am – 12:00 pm

A. U.S. MAXI Award Panel

MODERATORLiz Gillespie, CMDICSC MOCIAL+ Program Planning Committee MemberPartner, Vice President of MarketingNorth American PropertiesAtlanta, GA@1jgillespie

B. How Mobile Data is Redefining Retail Strategy There is no question that the retail real estate industry is facing new challenges in the mobile era in which the smartphone is king. Advertising and consumer shopping habits are rapidly changing as we move toward a more analytics and data-driven way of reaching consumers, particularly the elusive Millennial generation that spends a significant amount of time on their mobile phones. UberMedia CEO Gladys Kong will apply extensive experience as an in-app ad platform and data provider to outline the obstacles retail real estate professionals face, how the pinpoint accuracy of mobile data can be leveraged to make trade area analysis, real estate and competitor cannibalization decisions, and how to reach Millennials and other demographics from an awareness and behavioral perspective. Gladys will have case study examples on hand to further elaborate how mobile location data can reboot retail real estate decision intelligence by more accurately measuring the consumer path to purchase, how much can be inferred from this type of data, and how accurate it can be.

SPEAKERGladys KongChief Executive OfficerUber MediaPasadena, CA@gladyzzz

Lunch Served 12:00 – 12:30 pm

Keynote Presentation 12:30 – 1:30 pm

Influencer Marketing MODERATOR

Brian LutzDirector - Digital Strategies CBL & Associates Properties, Inc. Chattanooga, TN @lutztweets

PANELISTSJen AugustynPartnerThe Dealey Group Dallas, TX @jenaugustyn

Tim Sae Koo CEOTINTSan Francisco, CA@ timsaekoo

Chelsea SmithSocial Media Strategistinfinitee Communications, Inc.Atlanta, GA@infiniteecom

Concurrent Sessions 1:45 – 2:45 pm

A. Drones and Virtual RealitySPEAKERS

Radley Angelo Founder and Chief Executive OfficerSparkAerialSan Diego, CA@sparkaerial

Alex Markson President and Chief Executive Officer Property Capsule San Diego, CA @propertycapsule

ICSC MOCIAL+ ConferenceMarketing, Advertising & Sponsorship in a Digital Age

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B. The Joy of MetricsSocial media marketing has moved from the stage of R&D/guerilla to the age of accountability. Marketers face questions every day about the value of social media strategies. Although the need to be accountable is clear, the role of social media is still not widely understood by executives and other departments. This session aims to help create a means to prove the worth and accountability of your social strategy, presence and content while also making reports digestible and sexy. Join Kardashian Beauty and Edelman for an in-depth presentation that will provide tools and examples to help social media marketers define the “R” in “ROI” for various industries, departments and people and truly make different audiences understand the value of our social media work.

SPEAKERSErin Dwyer SVP Global Economics & SocialHaven Beauty Lake Forest, CA @Digi_Darwin

Concurrent Sessions3:00 – 4:00 pm

A. The Truth about Social and Digital Media Use in the Shopping Center IndustryHear the results of the first industry-wide study that delves into the who, what, why, how—and how much—of managing a social and digital media program. During the session, you will learn how your programs are similar to and different from others in the industry. The session will answer such questions as: How do your key metrics compare to those of your peers? What are the industry’s best practices for both B2B and B2C applications? What are the true impacts of social and digital initiatives on time and budget? This turbocharged session will stimulate critical thinking about social and digital tools that are vital to your business and will help you identify when to “pull the plug” on those that drain valuable resources. You will come away with insights and facts to assess your program and to achieve the most impact from your social and digital initiatives, both now and in the future.

SPEAKERAlan McKeonPresident and Chief Executive OfficerAlexander Babbage Atlanta, GA@alanmckeon

B. The Power of Instagram at Shopping Centers - Case Study: The Shops Buckhead Atlanta

When The Shops Buckhead Atlanta opened in late 2014 after years of construction, multiple changes in ownership and a new vision from developer Oliver McMillan, Atlanta residents were excited and eager to learn about this long-awaited shopping and dining destination and what it was going to add to their existing neighborhood. It was crucial to create a digital strategy that truly showcased this redeveloped district in a way that was not only relatable, but also educated consumers on the over-40 first-to-market luxury retailers and dining concepts while at the same time being sensitive to their very strict and highly coveted brand standards. Learn how the brains behind The Shops Buckhead Atlanta thought outside the box (and their budget) with an innovative Instagram program that utilizes in-house talent, exceptional retailer relationships and the power of a distinct voice. This formula has helped them grow into an industry leader on social media less than two years after opening.

SPEAKERSCarly Catalana Social Media SpecialistOliverMcMillanSan Diego, CA@CarlyCatalana

Mary Kathryn Wells Marketing DirectorThe Shops Buckhead AtlantaAtlanta, GA@MaryKathryn18

General Session 4:15 – 5:15 pm

Content Rights Management: Rules of the Road for Social MediaContent rights management rules and policies vary widely by client and are often guided primarily by the risk tolerance of the client’s legal department. This session will provide a primer on the legal “rules of the road” for social media (branded channels, viral videos, user-generated content, promotions and contests, etc.). In addition, this session will discuss key intellectual property issues raised by social media, including trademark, copyright and rights of privacy and publicity, as well as:

• Offensive or inappropriate content• Copyright or trademark infringement• Third-party platform/media services terms of use and policies• Infringement responsibility: publisher, marketer or agency?• Impersonators and other infringing material• Influencers–endorsements, testimonials and disclosure requirements• Native advertising• Talent compensation–commercial versus content

Grand Hyatt | San Francisco, CA | August 10 – 12, 2016 | #ICSCmocial

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SPEAKER

Ronald R. UrbachDavis & Gilbert, LLP New York, NY@RonaldUrbach

Reception5:15 – 6:15 pm

FRIDAY, AUGUST 12

Registration 8:30 am – 1:30 pm

Wi-Fi Lounge8:30 am – 1:30 pm

The Wi-Fi Lounge provides a comfortable place to network and do business and will be open during registration hours to all registered attendees.

Exhibit Opens8:30 am – 1:30 pm(Except while sessions are in progress)

Network the old-school way and enjoy some face-to-face time with our innovative sponsors.

Continental Breakfast8:30 – 9:00 am

Roundtable Sessions 9:00 – 10:00 am

Kickoff your Friday at MOCIAL+ by learning tactical digital, social and advertising tips and tricks from some of the industry’s greatest thought leaders. Select from ten different roundtables during two 30 minute sessions.

General Session 10:15 – 11:00 am

Retail Volatility: Competing in an Age of DisruptionIn the boardrooms of major retailers across the country, heateddebate grips the industry. Clearly there is market softness anda fairly significant shift in consumer shopping patterns, butare the issues retailers encountering cyclical or structural innature? Deloitte recently set out to measure the marketplaceshifts. Our empirical data reveals that the retail industry is in

the midst of massive structural changes that are breaking a100-year trend of consolidation. Join Kasey Lobaugh, Principal & Chief Retail Innovation Officer at Deloitte Consulting, LLP, as heuncovers what Deloitte’s Retail Volatility Index reveals aboutseismic changes in the industry, how the impacts play outdifferently across retail sectors and what retailers shouldconsider as they develop fundamentally new strategies tocompete in an age of disruption.

SPEAKERKasey Lobaugh Principal & Chief Retail Innovation OfficerDeloitte Consulting, LLPKansas City, MO@klobaugh

Concurrent Sessions 11:15 am – 12:00 pm

A. Sponsorship and AdvertisingComplete details on this session and speaker will be added soon.

B. Marketing for LeasingJoin industry experts for a lively discussion on marketing for leasing. You will learn best practices from three points of view, including a vice president of leasing, a field-marketing director and an industry guru on leasing services. Hear case studies, tips for working with your leasing team and social media strategies that are changing the way that marketing is supporting leasing.

MODERATORCherilyn Megill, CRX, CMDVice President of Marketing and CommunicationsPhillips Edison & Company Salt Lake City, UT @cherilynm

PANELISTS

Beth AzorFounder & PrincipalAzor Advisory ServicesDavie, FL

Liz Ashley Barth, CMDMarketing Director at Southlake Town Square RPAI Southwest Management, LLCSouthlake, TX@LizAshleyB

Mike ConwayVice President, Leasing and National AccountsPhillips Edison & CompanySalt Lake City, UT

ICSC MOCIAL+ ConferenceMarketing, Advertising & Sponsorship in a Digital Age

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Lunch Served12:00 – 12:30 pm

Blockbuster Session

12:30 – 1:30 pm

The Loyalty Loop. Stop Telling Me You’re Different. Start Showing Me.In this exhilarating keynote address, best-selling author and marketing guru Andrew Davis will help you utilize the power of the new consumer journey. You’ll learn how to build anticipation, harness the honeymoon period and craft inspirational moments that result in new business. You’ll leave inspired to rethink the way you win over new tenants and transform the way you leverage the guests you already own. Are you ready to embrace the Loyalty Loop?

Andrew Davis Monumental Shifts Boston, MA@DrewDavisHere

Conference Adjourns 1:30 pm

Program information current as of June 22, 2016.

NORTH AMERICAN

OFFICIAL SOCIAL RELATIONSHIP PLATFORM

SOCIAL FEED

GOLD

THANK YOU TO OUR PARTNER AND SPONSORS

ICSC MOCIAL+ Conference Grand Hyatt | San Francisco, CAAugust 10 – 12, 2016 | #ICSCmocial

How to RegisterFax: +1 732 694 1800Online: www.icsc.orgMail: ICSC

P.O. Box 26958 New York, NY 10087-6958

Registration Fees Advance On-siteMember* $525 $665Non-member $700 $895Student member** $ 50 N/A*To qualify for the member rates, each registrant must be a member or an affiliate member of ICSC. To become an ICSC member, call ICSC information services at +1 646 728 3800.**ICSC student members are required to register in advance to receive the discounted student registration fee. No discounted registration will be offered on-site.

DeadlinesTo qualify for the advance registration rates, your registration must be received by August 1, 2016.

CancellationsAll cancellations will be subject to a $25 cancellation fee. No refunds will be given for cancellations received after July 20, 2016. All requests for refunds must be received by ICSC in writing.

Hotel ReservationsA block of rooms has been reserved at:Grand Hyatt San Francisco345 Stockton StreetSan Francisco, CA 94108Rate: $309 Single/Double OccupancyCut-off Date: Tuesday, July 19, 2016

To make reservations, visit www.icsc.org/2016SMC and click on Book Hotel. For questions, call during our office hours of Monday through Friday, 9:00 am to 7:00 pm ET at +1 877 541 9876, or internationally at +1 312 527 7300.

Special NeedsAnyone desiring an auxiliary aid for this meeting should notify Ester Vivona at +1 646 728 3647 no later than July 5, 2016.

Continuing Education CreditICSC-Certified professionals earn 1.0 credit (A3) towards certification renewal.

Terms, Conditions and RulesThis Registration Form is subject to ICSC Terms, Conditions and Rules for Event Registrants available at www.icsc.org/event-terms-and-conditions, which are hereby incorporated by reference.

REGISTRATION FORM

Please Check One: ICSC Member Non-Member Student Member

Name Company

Address

City State/Province Zip/Postal Code

Telephone Fax

Email Your Membership I.D. # (2016SMC)

REQUIRED FOR NON-U.S. APPLICANTS: Date of Birth Country of Citizenship

Please check here if any of the above information has recently changed.

Method of Payment

Check made payable to ICSC enclosed for $ MasterCard Visa AMEX Discover $

Name (as it appears on credit card) Signature

Credit Card Number (include all digits) Expiration Date (month/year)

ICSC MOCIAL+ Conference Grand Hyatt | San Francisco, CAAugust 10 – 12, 2016 | #ICSCmocial

INNOVATION CENTER TRADE EXPOSITION FORMWhenThursday, August 11, 2016 I 8:30 am – 6:15 pmFriday, August 12, 2016 I 8:30 am – 1:30 pm(Except while sessions are in progress)

WhereGrand HyattSan Francisco, CA

Includes• One (1) 6’ draped table • Two (2) chairs • Company identification sign

Who Qualifies• Service Providers (offering advertising mediums for

shopping centers)• Social Media Companies • Technology Companies

Guidelines• Exhibits must not hang over the edge of the table • Exhibits must not rise more than 3’ above the table • No “pop-up” displays • No balloons • One table per company

AvailabilityTables are limited and will be confirmed on a first-come, first serve basis. Submission of this request does not guarantee a table will be reserved for you.

DeadlineIn order to be listed in the Directory, ICSC must receive your trade expo-sition form with full payment by July 8, 2016.

FeesCheck or credit card accepted as payment. Make check payable to ICSC. Table fee is non-refundable.Member Fee: $100Non-Member Fee: $150• Each person who is working at the table must be an advanced

paid registrant for the meeting• No badges are included with the table

NotificationYou will receive a written Table Confirmation from ICSC prior to the meeting, if a booth has been reserved for you. If you do not receive a letter regarding the status of your request, contact Ester Vivona at evivona@icsc.org.

CancellationsNotify ICSC immediately if you must cancel. All exposition deposits/ payments are non-refundable and non-transferable.

Contact/Please Return Form toICSCEster VivonaICSC MOCIAL+ ConferenceFax: +1 732 694 1800E-mail: evivona@icsc.org

Terms, Conditions and RulesThis application is subject to ICSC Terms, Conditions and Rules for Exhibitors available at www.icsc.org/event-terms-and-conditions, which are hereby incorporated by reference.

Contact name (for booth confirmation)

Company

Company name that should appear on Company Identification Sign

Address

City State/Province Zip/Postal Code

Telephone Email (SMC2016)

REQUIRED FOR NON-U.S. APPLICANTS: Date of Birth Country of Citizenship

Please check here if any of the above information has recently changed.

Method of Payment

Check made payable to ICSC enclosed for $ MasterCard Visa AMEX Discover $

Name (as it appears on credit card) Signature

Credit Card Number (include all digits) Expiration Date (month/year)

ICSC MOCIAL+ Conference Grand Hyatt | San Francisco, CAAugust 10 – 12, 2016 | #ICSCmocial

SPONSORSHIP FORMSponsorships serve as an advertising or PR opportunity to get your company name out in front of a select audience of industry professionals. Be sure to take advantage of this opportunity!

DeadlineSponsorship must be received by Wednesday, July 13, 2016 to be recognized at the conference.

ICSC ContactEster VivonaTel: +1 646 728 3647E-mail: evivona@icsc.org

Return Completed Form and Payment to2016 MOCIAL+ Conference SponsorshipP.O. Box 26958New York, NY 10087-6958Fax: +1 732 694 1800

Include with Form• Payment by credit card or check made

payable to ICSC. Payment must accompany the Sponsorship Form.

• Your company logo (.jpeg and .eps format) to evivona@icsc.org

BenefitsBlogger $4,500

Platinum $3,000

Min.3 sponsors

Gold $1,000

Member-Hosted Reception$500

Three (3) complementary registrations ■

Two (2) complementary registrations ■

Verbal recognition from podium ■

Opportunity for branded giveaway for all attendees ■

Company logo to loop on live Twitter feed at event ■

Company logo on blog site for six (6) weeks ■

Company logo featured in MOCIAL+ snapchat filter ■

Company logo on event signage ■ ■ ■

Company logo to loop during select functions ■ ■ ■

Company logo and hyperlink on event page ■ ■

Company name with hyperlink on event page ■

Company logo with hyperlink on targeted e-mail marketing ■ ■ ■

Company logo and 150 word company profile in event directory ■

Company logo in event directory ■ ■ ■

Company logo on reception signage ■

Company logo to loop during reception ■

Sponsor ribbons for all company attendees ■ ■ ■ ■

Please Check One: Blogger Platinum Gold Member-Hosted Reception

Name Company

Address

City State/Province Zip/Postal Code

Telephone Fax

Email Your Membership I.D. # (2016SMC-S)

REQUIRED FOR NON-U.S. APPLICANTS: Date of Birth Country of Citizenship

Please check here if any of the above information has recently changed.

Method of Payment

Check made payable to ICSC enclosed for $ MasterCard Visa AMEX Discover $

Name (as it appears on credit card) Signature

Credit Card Number (include all digits) Expiration Date (month/year)

ICSC MOCIAL+ ConferenceMarketing, Advertising & Sponsorship in a Digital AgeGrand Hyatt | San Francisco, CA August 10 – 12, 2016#ICSCmocial

Mobile + Social + Local

www.icsc.org/2016SMC