ict spending predictor 2018 - omdia | informa/media/informa-shop-window/tmt/...ict spending...

ICT Spending Predictor 2018Account prioritization and share of wallet intelligence by industry and region

Ovum | TMT intelligence | informa2 Copyright © Informa PLC

Revolutionize your sales planning, target identification, and account planning

Target and

competeHow does ICT

spending break down by segment and

channel for each of my accounts?

Which prospects have the largest ICT budgets?

How much more should our customers be spending with

us? Which accounts should sales and marketing

prioritize?

What proportion of our customers’ ICT spend by technology do we

currently receive?

The challenge for vendors is gaining a detailed understanding of demand for both existing customers and prospects


ICT Spending Predictor allows you to prioritize and evaluate sales targets based on company-specific spend on your market segments


Understand and evaluate company spend opportunity across two spend taxonomies (enterprise and vendor view)


With additional IT spending granularity & functionality added to 2018 version

Providing greater insight into company-specific spending on your ICT markets

Further data and detail added around IT security, cloud, and communications ICT spending, with additional functionality to understand and use data

Additional granularity in 2017 & 2018 versions Additional functionality


With over 10 years of historical data

Using extensive, primary-sourced actual ICT spend data Ovum is uniquely qualified to provide ICT spending estimations

Collects ICT budget information annually for over 7,000 enterprises as part of the largest ICT decision-maker survey

Tracks demographic data for over 60,000 companies

Ovum…

Applies the expertise of our horizontal technology and industry technology analysts

Understands that companies are heterogeneous in structure and profile, and supplements modelled data with actual data to validate and improve the model


Delivering account-level insight into the ICT spending of 60,000 organizations

Company LookupDiscover the size and composition of the ICT budget of a specific enterprise. Browse by industry and country.

Custom ProfilerModel the expected ICT spend of any company based on its demographic profile.

List BuilderIdentify and prioritize target clients by industry, country, and technology type.

Three tools in one:

Ovum provides the most effective tool for vendors to prioritize prospects and ascertain share of wallet with existing customers


Account-level profile – Functional segmentation

Spend by function and

segment

Spend by channel

Internal and external spend

Budget outlook

ICT budget

IT security spend Extract each

table to Excel

Parent company


Account-level profile – Technology segmentation

Spend by technology and

segment

Spend on cloud

Extract each table to Excel

Spend by channel

Internal and external spend

Budget outlook

ICT budget

IT security spend


List builder

Create lists based on spend

on specific technologies

Find top, middle or low tier spenders

Create lists at regional or

country level

Create lists by industry segment

Select currency


List builder – full data export

View & select all technology

segments on one tab for easy

data export


Custom profiler

Total number of employees

Primary geography

Annual revenues

Primary industry vertical

Model expected ICT spend of any company based on its demographic


For more information about Ovum’s ICT Spending Predictor please contact us.

Europe: +44 20 7017 7700

Americas: +1 646 957 8878

Asia Pacific: +61 3 9601 6700

www.ovum.informa.com

[email protected]

ict spending predictor 2018 - omdia | informa/media/informa-shop-window/tmt/...ict spending...

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