www.imagine.cc

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idea factory at silicon valley

june 17, 2011

WHAT IS IMAGINE?

A creativity center that identifies problems and suggests World changing solutions. The ideas will be pursued by multidisciplinary teams which will work in the Silicon Valley environment for one month.

This program will take place 2 times a year. In every edition, 12 talented people will work on 4 disruptive projects. The results will be presented in a public event and permanently exhibited in the center's showroom.  

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1. To generate ideas to change The World

2. To change the lives of the people who join the program

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GOALS

CAN YOU IMAGINE?

WARM UP(Cadaqués. Empordà)

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SELECTION PROCESS(Europe)

CREATIVITY PROGRAM(Silicon Valley. California. USA)

DECOMPRESSION(Barcelona)

1 weekend2 months 1 month 1 day

PUBLICEVENT

(San Francisco)

12 dreamers4 teams

P1

P2

P3

P4

4 mentors

6 expertguests

2 teamdirectors

4 staff members

creative processproduct >

idea creation processradical education experience

media

IP licensing

prototypeideas

market

entrepreneurship >

universities

biz schools

sponsors

contests

independent

4 projects

companiescontests

universitiesindependent

MANAGEMENT TEAM

Xavier VerdaguerSerial Entrepreneur based in Silicon ValleyStanford University, UPCFounder of TMT Factory & Innovalley

Hugo Pardo Kuklinski, Ph.DStanford Visiting ProfessorResearcher at Universitat de BarcelonaAuthor of Geekonomía & Planeta Web 2.0

Christian HoyosIndustrial DesignerIstituto Europeo Di Design ProfessorStyle Fiat, Alfa Romeo, BMW

Diego ParedesIndustrial DesignerTMT Factory, Haiku-StudioCo-Founder of Innovalley, Inc.

Ariadna MateuCommunication & Piano DegreeRamón LLull UniversityCo-Founder of Innovalley, Inc.

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Rosa MongeMultimedia EngineeringComputer SciencePM at Apple, Inc.

Jose Luis AgellIndustrial Engineer (UPC & ETH)Business Administration (UOC)3scale Inc., Hilti AG, Danone SA

Andrew SwilerBusiness Developmentand Strategy at Brote InternationalHilco, Cushman and Wakefield

WORKSPACE

Creativity Center (Silicon Valley, CA)

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*provisional image

PROJECT SOURCE

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• Projects are chosen by a committee of experts who evaluate the proposals submitted by application.

• Applications are open to everyone.

• Some of the partners who are already submitting proposals are:

FIRST EDITION (SUMMER 2011)

• 1 Warm Up Weekend (creative group activities in Cadaqués)

• 1 Month at Imagine Creativity Center (San Francisco)

• 4 Teams (12 people from different ages and specialities)

• 4 Mentors (Stanford, Ideo, Google) + 2 Team Director

• 1 Stanford Interactive Sessions & 1 Official Stanford Workshop

• 8 Networking Events + Visits to SV Companies and Hotspots

• 4 Outdoor Activities + 3 In-house Guest Sessions

• 1 Final Show and Tell Event (Imagine Creativity Center)

• 1 recap meeting to choose the future exploitation of the ideas

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SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

27 28 29 30 1- Arrival to San Francisco

2- Reception- Creativity Awareness Workshop

3- San Francisco visit - Biking across the Golden Gate Bridge

4- Stanford Visit- Independence Day BBQ

5- Creativity Workshop w/Juan Prego- Team Work (@SFC)- In-house Guest

- SV Company Visits- Team Work (@SU)- Stanford ETL- Palo Alto Networking

7- Videoconference w/ Fundación Promete- Creativity Workshop wi/ uan Prego- Team Work (@SFC)- Networking Event

8- Workshop at IDEO w/Alex Castellarnau- Workshop Personal Branding w/ Angelika - Soccer Game w/Stanford students

9- Overnight Outdoor Activity (Nature)

10- Overnight Outdoor Activity (Nature)

11- Workshop with Mamikin - Team Work- Mentoring Session

12- Team Work (@SU)- Stanford Professor Activity- Palo Alto Networking

13- Workshop with Banana.fi- Team Work- In-House Guest

14- Videoconference w/ Fundación Promete- Team Work (@SFC)- Networking Event

15- Team Work- Workshop: how to give a pitch w/Angelika Bledstrup

9- Team Work

17- Free Day for Participants

18- Team Work (@SFC)- TCHO Visit

19- Iniciador SF- Team Work (@SFC)- Mentoring Session

20- NASA Visit- Computer History Museum Visit- HP Garage Visit- Stanford Session ETL

21- Team Work (@SFC)- Networking Event

22- Public Speaking Lecture- Team Work (@SFC)- In-house Guest

23-- O!cial Stanford Workshop

24- Team Work (@SFC)- Academy of Science Visit, Golden Gate Park

25- Team Work (@SFC)- NetDay at Berkeley

26- Mentoring Session (Drive run)- Team Work (@SFC)

27PUBLIC PRESENTATION

28- Start up visits in San Francisco- Activity with YUZZ

29- Closure party with Entrepreneurs

30- O!cial Stanford Workshop

JULY

19Kick-O" Weekend(Cadaqués)

16BizBarcelonaMedia Presentacion

17Kick-O" Weekend(Barcleona-Cadaqués)

18Kick-O" Weekend(Cadaqués)

JUNEPROGRAM (FIRST EDITION)

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22- Reconnect - Media (Madrid)

23- Reconnect- Media (Barcelona)

24- Reconnect- Media (Bilbao)

SEP

WARM UP WEEKEND

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• Prepare dreamers for the Imagine experience in a disruptive and creative environment: Cadaqués.

• Dreamers will get to know each other and their experiences to encourage synergies in the team.

• ACTIVITIES

• Creative Outdoor activities

• Group exercises

• Visit Salvador Dali’s workspace

• Introduction of Silicon Valley

• Expert Guest Sessions

• Magician Activity (Barcelona)

H. Pardo Stanford Prof.

E. PladevallSculptor

M.A. OlivaCreative coach

D. LeeEntrepreneur

G. Falcó Therapist

M. FalguerasSommelier

F. BotellaEOI Professor

R. FauriaMagician

STANFORD ACTIVITIES

• 1 Guided Campus Visit

• 2 Weekends Official WorkShop

• 2 Entrepreneurial Thought Leaders Seminars

• Interactive Sessions with a Professor

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NETWORKING EVENTS

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SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2

3 4 5 6

SV NewTech Meetup (PA)

7 8

Social Media Mk. (SF)

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10 11 12

Mobile Beat (SF)BizTech (SF)SF Beta: SocialCommerce

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Mobile Beat (SF)SF Beta 4.3 (SF)

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Girls in Tech (SF)Mashable Summer (SF)

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Start up Job Demo (SF)

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Metrics for Success (SF)

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Geo-Loco Conference (SF)European Demo DayEric Ries: Lean Startups (parc)

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Startup Weekend (SF)

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Startup Weekend (SF)

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Startup Weekend (SF)

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JULY

• Will be attending 2 networking events (which better fits each students needs) each week

* note new events will be added as they are announced

SILICON VALLEY COMPANY VISITS

• guided tours to multinational corporations and startup companies

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SV HOTSPOT VISITS

• guided tours to some of the most mythical spots in the bay area

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garage

MASTER CLASSES

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Iñigo QuílezMathematicianPixar Animation Studios MS degree in Telecommunications

Will CareyBA in Product Design & MA in Design from th Royal College of Art, London IDEO, Motorola Design Center

Neil HarbissonSonochromatic CyborgMusician and performerCyborg Foundation

Angelika Blendstrup, Ph. D.International Communication Coach.Stanford ProfessorFounder of Blendstrup & Associates

Alfons CornellaFounder & President of InfonomiaConsultant & WriterSyracuse University

Raimondo ChiariInt. Conflict Management ExpertField Officer at United Office for the Coordination of Humanitarian Affairs

Gerard MartretEntrepreneurFounder of BhagnaFounder of Drivania International

Josep Lluis Sánchez, Ph.D.KayrosXChronosNational University of SingaporeInfonomia, Spoc, Altran, Imre

TRAINING

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Guzman LópezFounder of ICA

Author of Serendipity

ImagineCreativityMethod

Ainhoa OtaegiDeusto ProfessorFounder of Mamikin

Juan PregoProfessor

Actitud Creativa

Henna KaariainenenTeam AcademyMonkey Business

Alex CastellarnauIDEO

The Node Company

MENTORS

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Joaquim Trias, Ph. D.Intelectual Property ExpertVP of Drug Discovery Research Microcide Pharmaceuticals

- mentors will be providing participants with expert feedback once a week

Ernest DelgadoGoogleYahoo Developer Programs Engineer

Carlos E. GomezGoogleBusiness Development Manager Europe, LatAm & USA

Mónica DezaVP of Innovation at McCann World Group España

Montserrat DuranEntreprenuer, Executive-in-Residence,Mentor and Advisor to Start-ups

Carlos GonzálezComputer Science & Industrial EngineerUC BerkleyCo-founder of NetDay

Andrew SwilerBusiness Developmentand Strategy at Brote International

Shaherose CharaniaUWO - Richard Ivey School of BusinessFounder & CEO of Woman 2.0 Startup Junkie

DAY2DAY ACTIVITIES

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• Research

• Brainstorming

• Development

• Sessions with kids

• Rapid Prototyping

• Focus Groups

• Pitch Presentation

OUTDOOR ACTIVITIES

• Creativity Challenges

• Team Building

• Lateral Thinking Out of the Box and OOO

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4 IDEAS TO PRESENT AT FIRST EVENT

Project for the first edition of the program:

1. The future of Urban Mobility (BMW)

2. The future of the shopping Experience (Cink)

3. The future of Communication (McCann)

4. Smart Apparel 2.0 (Innovalley + Berkeley)

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FINAL PRESENTATION EVENT

• Public event at the end of every program

• Presentation of 4 projects per event

• Interactive Audiovisual Show

• Permanent showroom

• Annual Contest / Sponsored Awards

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SPONSORS

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- Program Sponsor: Main sponsor of the program. Provides 3 participants.

- Project Sponsor. Provides 1 project + 1 participant. Presentation in Public event.

- Participant Sponsor. Provides and Sponsors 1 participant.

Program Cost: 9.000 eur/person (each participant pays 2.500 eur. and the sponsors cover the rest)

1 Month in Silicon Valley. 12 People. 4 projects.

ICC FRIENDS

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“Let’s Change The World”

info@imagine.cc

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Imagine Silicon Valley1005 High StreetPalo Alto, CA 94301

Imagine BarcelonaC. Helsinki, 1708005 Barcelona

www.imagine.cc