idea to audience, or audience to idea? graham davies
TRANSCRIPT
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Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76
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Digital.
Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76
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Digital.
Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76
From Idea to Audience
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Digital.
Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76
From Idea to Audience… or:
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Digital.
Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76
From Idea to Audience… or: From Audience to Idea?
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Wendy Hollands: flickr.com/photos/34537752@N02/6877411044
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Courtesy of Lewis Walpole Library
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Useful Tip Alert!!
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Digital Ideas...
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Foundation View © Martyn Willliams flickr.com/photos/129575048@N08
Digital Ideas...
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Making space for what matters...
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Making space for what matters...
Maid of all works Jack of all trades
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Or, maybe...
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Beaver dam at Schwabachers Landing Fred Dunn: flickr.com/photos/55327152@N03/10566797896
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The manicured lawn of a Chateau in FranceRyan McGinnis flickr.com/photos/digicana/4098691829/
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Les jardins de Marquésac, FranceGary Churchman: flickr.com/photos/garychurchman/10175115243
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flickr.com/photos/lesley_mariposa/6954188202
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Digital Beaver?
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from Digital Beaver
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from Digital Beaver
to Digital Diva
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But ‘My Digital Idea’ is important
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But ‘My Digital Idea’ is important, it’s a ‘priority’’
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Foundation View © Martyn Willliams flickr.com/photos/129575048@N08
But ‘My Digital Idea’ is important, it’s a ‘priority’’I know, and so are all the others, apparently!!
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DIGITAL TRANSFORMATION
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DIGITAL TRANSFORMATION
“The word digital means everything and nothing, focusing on it is the biggest distraction of a generation.” Tom Goodwin writing in the Guardian
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DIGITAL TRANSFORMATION
Just because it’s ‘digital’ doesn’t mean the Digital Media Department can do everything digital for you.
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DIGITAL TRANSFORMATION
Just because it’s ‘digital’ doesn’t mean the Digital Media Department can do everything digital for you.
This was the catalyst for the Digital Media Department at Amgueddfa Cymru.
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Website Notices
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Website Notices: Small stick syndrome...
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Website Notices: Small stick syndrome...All thanks to this chap:
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Website Notices: Small stick syndrome...All thanks to this chap:
Richard Wilson (1713-1782) MENGS, Anton Raphael
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Website Notices: Small stick syndrome...All thanks to this chap: ● Richard Wilson
Richard Wilson (1713-1782) MENGS, Anton Raphael
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Website Notices: Small stick syndrome...All thanks to this chap: ● Richard Wilson
● ‘Father of British Landscape Painting’
Richard Wilson (1713-1782) MENGS, Anton Raphael
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Website Notices: Small stick syndrome...All thanks to this chap: ● Richard Wilson
● ‘Father of British Landscape Painting’
● Co-founded Royal Academy
Richard Wilson (1713-1782) MENGS, Anton Raphael
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Website Notices: Small stick syndrome...All thanks to this chap: ● Richard Wilson
● ‘Father of British Landscape Painting’
● Co-founded Royal Academy
● Welsh
Richard Wilson (1713-1782) MENGS, Anton Raphael
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Website Notices: Small stick syndrome...
Why?
A major exhibition at Amgueddfa Cymru provided Digital Media with the perfect example of why we needed to embed digital skills...
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Website Notices: Small stick syndrome...
Why?
A major exhibition at Amgueddfa Cymru provided Digital Media with the perfect example of why we needed to embed digital skills...
...it all began when this came though:
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Website Notices: Small stick syndrome...
For the remainder of this year, galleries 12, 13, 14 and 15 will be used for the preparation, display and then dismantling of our major art exhibition, Richard Wilson (1714-1782) and the Transformation of European Landscape Painting. These galleries would normally display British art from around 1900, art after Cézanne and modern art from 1930. Meanwhile, galleries 11 and 16 will remain open throughout the year, where visitors can enjoy our world-class collection of French art from the 19th century and French Impressionist and Post-Impressionist works. Artists featured in these galleries include Cézanne, Degas, Monet, Manet, Renoir, Rodin, and van Gogh. The galleries displaying historic art and contemporary art will be unaffected by these changes.Following the Richard Wilson exhibition, the galleries will be re-opened with their normal themes by 20 December 2014.
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Useful Tip Alert!
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Practical Intervention
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[stick in second screenshot here]
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Content editing challenge
For the remainder of this year, galleries 12, 13, 14 and 15 will be used for the preparation, display and then dismantling of our major art exhibition, Richard Wilson (1714-1782) and the Transformation of European Landscape Painting. These galleries would normally display British art from around 1900, art after Cézanne and modern art from 1930. Meanwhile, galleries 11 and 16 will remain open throughout the year, where visitors can enjoy our world-class collection of French art from the 19th century and French Impressionist and Post-Impressionist works. Artists featured in these galleries include Cézanne, Degas, Monet, Manet, Renoir, Rodin, and van Gogh. The galleries displaying historic art and contemporary art will be unaffected by these changes.Following the Richard Wilson exhibition, the galleries will be re-opened with their normal themes by 20 December 2014.
![Page 47: Idea to Audience, or Audience to Idea? Graham Davies](https://reader031.vdocuments.net/reader031/viewer/2022022419/58784af11a28ab68198b545d/html5/thumbnails/47.jpg)
Content editing challenge
Our displays of art from 1900 - 1930 (temporarily replaced by our major Richard Wilson exhibition) will reopen on 20th December
For the remainder of this year, galleries 12, 13, 14 and 15 will be used for the preparation, display and then dismantling of our major art exhibition, Richard Wilson (1714-1782) and the Transformation of European Landscape Painting. These galleries would normally display British art from around 1900, art after Cézanne and modern art from 1930. Meanwhile, galleries 11 and 16 will remain open throughout the year, where visitors can enjoy our world-class collection of French art from the 19th century and French Impressionist and Post-Impressionist works. Artists featured in these galleries include Cézanne, Degas, Monet, Manet, Renoir, Rodin, and van Gogh. The galleries displaying historic art and contemporary art will be unaffected by these changes.Following the Richard Wilson exhibition, the galleries will be re-opened with their normal themes by 20 December 2014.
![Page 48: Idea to Audience, or Audience to Idea? Graham Davies](https://reader031.vdocuments.net/reader031/viewer/2022022419/58784af11a28ab68198b545d/html5/thumbnails/48.jpg)
Useful Tip Alert!
![Page 49: Idea to Audience, or Audience to Idea? Graham Davies](https://reader031.vdocuments.net/reader031/viewer/2022022419/58784af11a28ab68198b545d/html5/thumbnails/49.jpg)
Make the problem obvious
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Useful Tip Alert!
![Page 57: Idea to Audience, or Audience to Idea? Graham Davies](https://reader031.vdocuments.net/reader031/viewer/2022022419/58784af11a28ab68198b545d/html5/thumbnails/57.jpg)
Don’t provide information no
one wants
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Don’t provide information no
one wants...regardless of how ‘important’
you think it may be
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Useful Tip Alert!
![Page 62: Idea to Audience, or Audience to Idea? Graham Davies](https://reader031.vdocuments.net/reader031/viewer/2022022419/58784af11a28ab68198b545d/html5/thumbnails/62.jpg)
Use analytics to find out what information
people actually want
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A word on keywords and SEO
Visit us for an amazing day out, discover art and the geological evolution of Wales and a busy programme of exhibitions and events, we have something to amaze everyone, whatever your interest and admission is free!
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A word on keywords and SEO
Visit us for an amazing day out, discover art and the geological evolution of Wales and a busy programme of exhibitions and events, we have something to amaze everyone, whatever your interest and admission is free!
Visit us for free, for exhibitions and things to do in Cardiff, Wales: from contemporary art to dinosaurs, Monet to Mammoths! Enjoy our galleries, café and shop.
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Remember this is all about empowering the content creators to do this naturally, and therefore mitigating the small stick syndrome
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Focus on researching, analysing & providing useful feedback
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First World War
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First World War
WW1
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First World War
The Great War
WW1
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First World War
The Great War
WW1
WWI
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First World War
World War One
The Great War
WW1
WWI
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First World War
World War One
World War 1
The Great War
WW1
WWI
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First World War
World War One
World War 1
The Great War
WW1
WWI
What should it be named?
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Focus on researching, analysing & providing useful feedback
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Focus on researching, analysing & providing useful feedback
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Useful Tip Alert!
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Gather evidence as
you go
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flickr.com/photos/gldavies/14274603399
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That lovely shiny digital idea? It probably won’t work ya’know... Let me explain why…
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“Can we have an App”?
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“Can we have an App”?
bbc.co.uk/bbcthree/item/575dec71-97e5-4637-8b41-f136cfa0d04b
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“Can we have an App”?
Sigh…..
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iPhone Apps SphereBlake Patterson [flickr.com/photos/blakespot/
“Can we have an App”?
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Square pegs and round holes.
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That lovely shiny digital idea? It probably will work ya’know... Let me explain why…
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That lovely shiny digital idea? It probably will work ya’know... Let me explain why…
![Page 89: Idea to Audience, or Audience to Idea? Graham Davies](https://reader031.vdocuments.net/reader031/viewer/2022022419/58784af11a28ab68198b545d/html5/thumbnails/89.jpg)
Useful Tip Alert!
![Page 90: Idea to Audience, or Audience to Idea? Graham Davies](https://reader031.vdocuments.net/reader031/viewer/2022022419/58784af11a28ab68198b545d/html5/thumbnails/90.jpg)
Focus on content
concepts
![Page 91: Idea to Audience, or Audience to Idea? Graham Davies](https://reader031.vdocuments.net/reader031/viewer/2022022419/58784af11a28ab68198b545d/html5/thumbnails/91.jpg)
Richard Wilson (1713-1782) MENGS, Anton Raphael
![Page 92: Idea to Audience, or Audience to Idea? Graham Davies](https://reader031.vdocuments.net/reader031/viewer/2022022419/58784af11a28ab68198b545d/html5/thumbnails/92.jpg)
A last word...
![Page 93: Idea to Audience, or Audience to Idea? Graham Davies](https://reader031.vdocuments.net/reader031/viewer/2022022419/58784af11a28ab68198b545d/html5/thumbnails/93.jpg)
A last word...
Geek out!
![Page 94: Idea to Audience, or Audience to Idea? Graham Davies](https://reader031.vdocuments.net/reader031/viewer/2022022419/58784af11a28ab68198b545d/html5/thumbnails/94.jpg)
A last word...
Geek out!
Measure, analyse and get evidence!
![Page 95: Idea to Audience, or Audience to Idea? Graham Davies](https://reader031.vdocuments.net/reader031/viewer/2022022419/58784af11a28ab68198b545d/html5/thumbnails/95.jpg)
A last word...
Geek out!
Measure, analyse and get evidence!
Benchmark
![Page 96: Idea to Audience, or Audience to Idea? Graham Davies](https://reader031.vdocuments.net/reader031/viewer/2022022419/58784af11a28ab68198b545d/html5/thumbnails/96.jpg)
Thank you.
Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76