Using Google Adwords will require you to have a keyword list. Keywords are defined as

a particular product/service/subject that are of high interest

words or phrases that are frequently searched by a certain group of people

Targeted keywords are used by ad campaigns to attract clients to your site.

Keywords helps in filtering your clients and identifying the important demographics that you need in creating ad campaigns.

Keywords enables you to come up with highly specified ad campaigns.

Keywords let you reach clients that are most likely to buy

There are two simple ways of creating a keyword list. One is:

BrainstormingDiscuss with several people and deliberate on the

keywords that you need to include. In brainstorming, you need to consider the following:

Singular/plural form e.g Costly Pen vs Costly Pens Synonyms eg. online dating, Internet dating, etc.

Find as many synonyms as you can Check for spelling mistakes. Some people used

mispelled keywords. eg education vs educasion Punctuation. Some people uses punctuations,

some do not. eg. ball pens vs ball-pens

Another way of creating a keyword list is using the tools provided by Google.

Google Insights for Search- used to compare search volume patterns based on categories

Google Wonderwheel- helps in finding common terms related to a particular search query. If you are outside America, access Wonderwheel using "Related Searches"

Google Analytics- used to check traffic status and other things that influence traffic

Once you have completed your keywords list, save them using a spreadsheet. Manage and update this spreadsheet regularly to avoid confusion.

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