idg enterprise role & influence of the technology decision-maker 2012 (excerpt)

7/31/2019 IDG Enterprise Role & Influence of the Technology Decision-Maker 2012 (Excerpt)

1/10

Rdu}be; @AG Ejqe}p}`re ]die & jfiuejbe df qne Qebnjdidg Aeb`r`dj(Hcle} Rqua) Hc}bn =?3=

=?3= ]die & @jfiuejbe df qneQebnjdidg Aeb`r`dj(Hcle}

Bdjaubqea cb}drr qne @AG Ejqe}p}`re m}cjar; B@D)

Bdhpuqe}wd}ia) @jfdWd}ia) @Qwd}ia & Jeqwd}l Wd}ia


2/10

Rdu}be; @AG Ejqe}p}`re ]die & jfiuejbe df qne Qebnjdidg Aeb`r`dj(Hcle} Rqua) Hc}bn =?3= HEQNDADIDGP AEHDG]C_N@BR ]ERUIQR BDJBIUR@DJ

_u}pdre cja Heqndadidg

3

Ru}ve Rchpie

Fèia Wd}l Hc}* 7 =?3=Hc}* => =?3=

Qdqci ]erpdjaejqr 331?

Hc}g`j df E}}d} ,$( =*0%

Cuaèjbe Mcre B@D Bdhpuqe}wd}ia@jfdWd}ia @Qwd}ia cjaJeqwd}l Wd}ia r`qer cjaehcì

Ru}ve Heqnda

Ru}ve Gdci

Qd p}dvàe j(aepqn jfd}hcq`dj cmduq qne evdiv`jg}die cja `jfiuejbe df @Q aeb`r`dj(hcle}r j qdacprbd}pd}cq`djr;

( ]die df qebnjdidg aeb`r`dj(hcle}r `j qne @Qpu}bncr`jg p}dberr*

( _}`hc} `jfiuejber cja `jfd}hcq`dj rdu}ber `jqne @Q pu}bncr`jg p}dberr*

Bdiiebq`dj Dji`je Suerq`djjc`}e

Juhme} dfSuerq`djr 30 .`jbi* aehdg}cpn`br)


3/10


=

IDM Ruppd}qr @Q cq Le Rqcger

7>%

6>%

6>%

7=%

17%

73%

76%

>5%

>5%

>=%

27%

12%

57%

7>%

>?%

50%

37%

32%

73%

57%

7=%

6?%

=2%

6?%

27%

=>%

25%

=>%

3?%

2>%

Aeqe}h`je qne mur`jerr jeea

Aeqe}h`je qebnj`bci }esu`}ehejqr

Evciucqe p}daubqr$re}v`ber

]ebdhheja d} reiebq vejad}r fd} pu}bncre

Reii `jqe}jcii .e*g* qd duqr`ae df @Q qech)

Cuqnd}`{e d} cpp}dve qne pu}bncre df p}daubqr

cja re}v`ber

E~ebuq`ve @Q H`a(Ievei @Q @Q _}dferr`djcir @AG Ejqe}p}`re Mur`jerr Hcjcgehejq GH@ Mur`jerr _cjei

S* @j wn`bn df qne fdiidw`jg wcr c}e du `jvdivea `j qne pu}bncre p}dberr fd} @Q p}daubqr cja re}v`ber4

IDM hdrq`jvdivea


4/10


2

Jdq Cii IDM E~ebuq`ver Esuci

73%

57%

7=%

6?%

=2%

6?%

27%

=1%

25%

=>%

3?%

2>%

Aeqe}h`je qne mur`jerr jeea

Aeqe}h`je qebnj`bci }esu`}ehejqr

Evciucqe p}daubqr$re}v`ber

]ebdhheja d} reiebq vejad}r fd} pu}bncre

Reii `jqe}jcii .e*g* qd duqr`ae df @Q qech)

Cuqnd}`{e d} cpp}dve qne pu}bncre df p}daubqrcja re}v`ber

@AG Ejqe}p}`re Mur`jerr Hcjcgehejq GH@ Mur`jerr _cjei

S* @j wn`bn df qne fdiidw`jg wcr c}e du `jvdivea `j qne pu}bncre p}dberr fd} @Q p}daubqr cja re}v`ber4


5/10


1

" df @jfiuejbe}r `j Ejqe}p}`rer @jb}ecr`jg

S* _iecre erq`hcqe qne qdqci juhme} df pedpie dj cve}cge jvdivea j jfiuejbjg hckd} ejqe}p}`re qebnjdidg pu}bncrer w`qn`j du} d}gcj`{cq`dj*

Hckd} Qebn _u}bncrer

5 6

33*5

37

=?33 =?3=

93??? ehpideer 3???, ehpideer


6/10


5

Hcj Vejad}r Few Rq}cqeg`b _c}qje}r

6%

3>%

3%

=%

11%

67%

5%

=2%

2?%

3=%

36%

2>%

36%

=%

20%

2?%

1%

1?%

7%

3???,

93???

3???,

93???

Jdje 3(1 5(0 3?(=1 =5,

S* Bdjràe}`jg cii eiehejqr df du} @Q dpe}cq`djr cja jf}crq}ubqu}e .`jbiua`jg cii cppi`bcq`djr) cpp}d~hcqei ndw hcj vejad}r ad du bu}}ejqi ad mur`jerr w`qn4CJA S* Chdjg qndre vejad}r w`qn wndh du bu}}ejqi ad mur`jerr ndw hcj wduia du bdjràe} vciuea rq}cqeg`b pc}qje}r .`*e* c rq}cqeg`bcii hpd}qcjq vejad}qncq ncr gdje medja effebq`ve aei`ve} df rrqehr cja re}v`ber qd mebdhe c bdjr`rqejqi }erpdjr`ve cgìe cja q}urqea bdiicmd}cqd} j b}ecq`jg vciue fd} du}d}gcj`{cq`dj)4

Juhme} df Vejad}r

Juhme} df Rq}cqeg`b _c}qje}r

Cvg; 25

Cvg; 3=

Cvg; 7

Cvg; 2


7/10


6

Rcier Bbie Idjge} fd} Ejqe}p}`rer

S* Bdjràe}`jg hckd} ejqe}p}`re @Q pu}bncrer wncq `r qne cve}cge pu}bncre bbie fd} c vejad} w`qn wndh du c}e ci}eca fchì`c} d} ncve e~pe}èjbe bdhpc}ea qd qnepu}bncre bbie fd} cj ujfchì`c} vejad}4

93??? ehpideer 3???, ehpideer


8/10


7

Qebn Bdjqejq R`qer Qcle Dve} cr "3 Rdu}be

S* Wn`bn df qne fdiidw`jg `jfd}hcq`dj rdu}ber ad du ure qd leep up(qd(acqe w`qn jew qebnjdidgèr cja qd ejncjbe qne ljdwieage du jeea qd me effebq`ve `j du} }die4

Rdu}ber Urea qd Leep Up(qd(Acqe w`qn Jew Qebnjdidgèr =?3? =?33 =?3=

Qebnjdidg bdjqejq r`qer .e*g* BJEQ*bdh B@D*bdh) 60% 71% 72%

_ee}r 6>% 60% 7=%

Rec}bn ejg`jer .e*g* Gddgie M`jg) (( (( 66%

Qebnjdidg pumi`bcq`djr .e*g* B@D Jeqwd}l Wd}ia @jfd}hcq`djWeel) 7?% 75% 6=%

Qebnjdidg vejad}r .v`c vejad} wemr`qer) 55% 56% 51%

Wembcrqr$wem`jc}r$wem vàed 57% 6?% 56%

Jewrieqqe}r 17% 1>% 52%

Qebnjdidg vejad}r .v`c pndje ehcì j(pe}rdj) (( (( 17%Mur`jerr p}`jq pumi`bcq`djr .e*g* Mur`jerr Weel Fd}mer Fd}quje) 55% 10% 1?%

Q}cae rndwr 20% 13% 1=%

E~ebuq`ve bdjfe}ejber d} evejqr 1?% 13% 21%

Dji`je bdhhuj`qèr$a`rburr`dj fd}uhr W`l`r 20% 16% 12%

Ure} g}dupr (( 20% 25%

Cjcirq f`}hr .e*g* @AB Gc}qje} Fd}}erqe}) 1?% 5?% 25%

V`}quci bdjfe}ejber =>% 2=% 2?%

Midgr 25% 21% 23%

Qebnjdidg vejad}r .v`c rdb`ci$mur`jerr jeqwd}l`jg r`qer i`le I`jlea@j Qw`qqe}Fcbemddl)

(( (( =2%

Vàed bi`pr .qp`bcii 5 h`juqer d} ierr j iejgqn) 2?% 2=% =1%

_dabcrqr 2?% 2=% 35%

Hdmìe feear$upacqer (( 36% 31%

Bdhm`jea j =?3?$=?33

3

=

2

1

5

3

=

2

1

5

3

=

2

1

5

5


9/10


>

@Q hcjcgehejq `jvdivehejq vc}èr cq ecbn rqcge df qne pu}bncre p}dberr muq @Qiecar cq cii rqcger*

@Q pc}qje}r w`qn IDM e~ebuq`ver `j qne aeb`r`dj(hcl`jg p}dberr cja c}e `jvdivea`j aeb`r`djr duqràe df @Q pu}bncrer*

Juhme} df @Q `jfiuejbe}r w`qn`j ejqe}p}`rer bdjq`juer qd g}dw }cpài*

@Q wd}lr w`qn hcj vejad}r w`qn`j qp`bci ejqe}p}`rer muq dji c ncjafuibdjràe}ea rq}cqeg`b*

Juhme} df `jfd}hcq`dj bncjjeir bdjq`juer qd `jb}ecre muq qdp cbberr pd`jqr}ehc`j rqcmie*

Bdjbiur`dj


10/10


0

Qd v`ew qne fuii }eruiqr piecre bdjqcbq Mdm Heil RV_ G}dup _umi`rne} & BHDdf @AG Ejqe}p}`re cq mheilO`agejqe}p}`re*bdh*

Iec}j Hd}e
mailto:[email protected]:[email protected]

idg enterprise role & influence of the technology decision-maker 2012 (excerpt)

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