Concept DraftInternational Handmade

Organization

Some points to bear in mind about Michelin Guide

As a long term goal we would like to create something similar to the Michelin Guide (MG) of restaurants but for

crafters.

MG´is a series of annual guide books published for over a dozen countries. Its the oldest and best-known

European hotel and restaurant guide, which awards the Michelin stars

Rating system used in MG, which can be customized to crafters as well:

indicates a "very good cuisine in its category" represents "excellent cuisine, worth a detour,"

"exceptional cuisine, worth a special journey"

Handmade/Crafting movement is becoming more&more popular all around the world and we

want to become a part of it

• Craft now is not only the act of “making” something:

• It’s a public statement to set outside the mainstream industrial society, being green, being individual, participate in politics, making cities more cozy for people, etc..

• it’s not only personal passion anymore and more than just a Guild

• It is particular viewpoint and attitude to the World.

•The Web altered crafting landscape:

• Allowing the viral spread of ideas and techniques

• Creating a far reaching community, mobilizing like-minded people across different countries and languages

• Opening global gates to those whose works of art might have been noticed before only in their home towns

Examples of international and local movements

Knit Bombing MovementNorway – association of

designers, who works with metal to promote them in

other countries

Recycle, Reuse

African Cartel is a platform to showcase talented artists from

Southern Africa, to tell their story and to help

market and sell their art.

IHO concept – general idea

International Handmade Organisation (IHO) is Community of Crafters and Handmaders from all around the World.

We will show works of crafters from different countries that excited us,

the stories behind their crafts inspired us,

and we believe that our publications will inspire our participants, and maybe it will help them to discover the diversity and cultural richness of the world.

As well as our featured artists will share tips, hints and ideas, how you can also bring your ideas to reality

Our Goal is to start talking – about art, politics, someone in need, new working places and help all voices to be heard by wide community despite

the country the artist lives and language the artist speaks.

Concept of project (brief description)

We plan to create multilingual collective website-blog with smart systemof voting, where crafters from all over the world can read and write posts,get rating for them and connect with each other and users by comments.

Important type of posts is “item post”, smth. like short messages on the wall in our FB group with photos and short text:

International Handmade Community

Users can vote for such posts and then we can collect votes and createTOP of crafters-bloggers, which give us first data to begin our strategicalplan – create “Handmade guide”.

These scenarios were tested during the Opportunity Analysis Project. It’s not just our thoughts! :)

Target audience

Handmaders, Crafters, Artisan

Galleries and Museums (curators of exhibitions)

Final consumers

People who want to know local country arts directly from artisans without any stereotypes

People who like to travel and buy something really special from the visited area

Action Steps

Step 1. Create Multi-language blog

Step 2. Build mail list of readers and contributors to

write blog and translate content

Step 3. Establish voting and rating systems of blog posts,

authors etc..

Interconnected with main social networks, supporting different languages, so that users could choose.

Promoting content through our FBpage, LinkedIn, etc

At this point we plan to start selling contentStep 4. Creating Guide of

best authors, first e-guide, then paper one.

Define TOP rated authors, artists, works of arts based on community members'’ feedback

IHO team represents different parts of the World and almost all of our major

target markets

We are the missing piece of the puzzle!