Hypothesize Needs Validate Hypothesis Resource Selection Map Solution

Listen. Conduct research and interviews to determine needs

Establish benchmarks, determine sentiment

Learn through market analysis, segmentation

and testing.

Group A

Group B

Identify champions, resources, & platforms to achieve objectives.

Champions

Implement social media strategy following

dynamic action plan.

Constantmeasurementandanalysisturnsdataintoac1onableinforma1onforquickandinformeddecisions.

Locate ideal consumer. Determine their needs.

Expand viral marketing capabilities.

Achieve value objectives and refine as needed.