Coaching to embed learning & unleash a collaborative culture

Kate Cooper MBA, BSc, MEd, FInstLM

Senior Advisor: Leadership & Management Development

Institute of Leadership & Management

1st October 2014

Who is ILM?

Our vision

Social and economic prosperity achieved through excellence in leadership and management

We unleash leadership and management talent.

Coaching has grown to become a multimillion business (Western, 2012) $1.5bn to $2bn from 2007 to 2012 (PwC) 47,500 coaches (IFC)

A professional field is emerging from what Sherman and Freas in 2004 characterised as…

Background

“The Wild West of Executive Coaching”

“definitions of coaching vary…a collaborative relationship formed between coach and coachee for the purpose of attaining professional or personal development outcomes which are valued by the coachee..” Grant et al (2010)

What is coaching?

“Coaching is the art of facilitating another person’s learning, development and performance. Through coaching, people are able to find their own solutions, develop their own skills and change their own behaviours and attitudes.” (ILM, Worth Consulting, 2013. p. 2).

Why coaching?Challenging times for the leadership and management of organisations …

Coaching improves

results in significant and sustained

behavioural change.

self-awareness

increased flexibility and

adaptability in

relationships with othersincreases in ‘on the job’ performance

sensitivity

towards othersself-confidence

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Our research

ILM carried out a survey of L&D managers at 250 large UK organisations and found that 80% had or were using coaching.

80%

95% say coaching benefits the organisation

Does it work?

96% say coaching benefits the individual

95% 96%

By 2003, there had been only131 peer-reviewed studies published since 1937. Of these, just 56 were empirical, and few met standards of reliable methodology. (Grant, 2004)

How do we know it works ?

A recent ILM survey identified the top reasons organisations used coaching. The top listed were:

» Individual and professional progression 53%» To improve specific areas of performance 26%» As part of a wider management or leadership programme 21%» To provide development for senior management 19%» To enable progression within an organisation 12%» To support achievement of specific objectives or aims 12%

So why do organisations use coaching?

Middle managers hold the key to closing the disconnect between directors and those managing frontline staff

Source: Added Values: The importance of ethical leadership, ILM Report June 2013The leadership and management talent pipeline, ILM Report, August 2012

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Important to develop first line managers they receive the least training but have the

greatest need of support

First line managers

Middle managers

Senior managers

CEO

Target development at all levels not just at the top

Develop leaders at all levels

Who should you coach?

Coaching encourages collaboration

• Coach listens a lot more than talks

• Are all about the coachee, the coaches own views and opinions are not part of a coaching conversation

• A willingness to see the world from where the coachee is looking at it

• Convey a belief that the coachee is talented and capable

• Encourage action, ask what the coachee is going to do

• Do not disempower the coachee

• Encourage aspirations and ambitions.

• Comfortable with ambiguity, uncertainty and not knowing

Features of a coaching conversation

Coaching embeds learning

Good coaches need training too

Measure effectiveness

1. 2. 3. 4.

Measures

Self Assessment• Time related

actions, fewer, shorter meetings,

• Feelings, • Confidence

Colleagues• 360 feedback• Apprasials• Informal

feedback

Coach• Comparison with

agreed outcomes

• Expert assessment

Performance Measures• Meeting own

targets• Team

performance• HR measures

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In summary…

To ensure your organisation is equipped for the future:

» Use coaching to improve skills , flexibilityrelationships and increase confidence

» Coaching supports cultural transformation

» Make every conversation a coaching conversation

» Coach at all levels

» Train your coaches

» Measure success

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Thank you

For more information visit our website www.i-l-m.com

@ILM_UK

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